The company was incorporated in 1997 and began operations as a custom software developer. TimeTiger (internally called TaskMaster) was developed as a tool to help with Indigo's own project planning and estimating. After releasing TimeTiger as a commercial product in 1998, Indigo shifted its focus to time and project management solutions. TimeTiger first introduced support for web-based time logging in 2000, to appeal to workers who were not already tracking their time for billing reasons. Subsequent development emphasized project analysis tools.