Time Out Group
|Traded as||LSE: TMO|
|Headquarters||London, United Kingdom|
|Julio Bruno (CEO)|
|Products||Websites, mobile apps guidebooks, magazines, food and cultural market|
|Brands||Time Out Digital|
Time Out App
Time Out World
Time Out Labs
Time Out City
Time Out Magazine
Number of employees
Time Out Group is a British media company which is publisher of magazines and travel guidebooks covering events, entertainment and culture in cities around the world. Julio Bruno is the CEO of Time Out Group.
Time Out Group provides entertainment, food, and drink recommendations to an international audience through print and digital platforms. Time Out was established in 1968, by founder Tony Elliott and has developed into a global platform. Operating in 108 cities, it has a monthly global audience reach of 217 million. It provides original editorial content for users to find things to do in the city as well as curated lists of the best films, food, attractions, art, culture, shopping and nightlife activities. Time Out Market, launched in 2014 in Lisbon, enables people to discover, book, live and share their experiences on one platform.
The original Time Out magazine was first published in 1968 by Tony Elliott with Bob Harris as co-editor.The magazine was a one-sheet pamphlet with listings for London. It started as a counter-culture publication that had an alternative viewpoint on issues such as gay rights, racial equality, and police harassment. Early issues had a print run of around 5,000 and evolved to a weekly circulation of 110,000. One of the editors in the 1970s was Roger Hutchinson.
The brand was expanded to North America with Time Out New York magazine also known as TONY in 1995 followed by Time Out New York Kids in 1996. The success of taking the Time Out brand abroad led to the expansion of the magazine worldwide. The brand grew to include travel magazines, city guides, and books.
Time Out was able to withstand print competition; however, its late integration of a digital platform during the online revolution proved to be a challenge. When Time Out New York launched it did not have a website and was competing against well-established online publications such as Citysearch and The Village Voice. The company; however, continued to expand with licensing of the brand and in 2009 launched its iPhone app in New York and then London, which was sponsored by Smirnoff, enabling the app to be free of charge.
Financial loss and the necessity to expand the Time Out brand led Tony Elliott to sell half of Time Out London and 66 percent of TONY to private equity group Oakley Capital in May 2011. Under new ownership, the company expanded the brand digitally through partnerships with software companies to develop a common online platform for the brand and to create multi-city mobile applications. The company continued to grow digitally and launched an iPad app for New York and London in July 2012. The iPad app was initially sponsored by MasterCard.
Time Out magazines
Time Out magazine is available in 39 cities including London, New York, Istanbul, Dubai, Beijing and Lisbon. Time Out London magazine is a free weekly publication based in London. Time Out provides event listings and editorial on film, theatre and the arts in London to inform readers of the availability of entertainment in the city.
Time Out New York (referred to as TONY) was the brand's first magazine launch in North America and debuted in 1995. TONY became a free magazine in 2015 and is distributed in bars, restaurants, gyms, and theatres. The Web audience is estimated to 3.5 million unique visitors a month.
Time Out guide books
Time Out Media publishes guides written by locals aimed at providing tourists with tips in urban "nooks" around the world. Time Out also produces tourist guide books covering more than 40 cities worldwide, with a total circulation of over 350,000. Mobile apps have been integrated with city guides to allow mobile users to use GPS to pinpoint their location on Time Out maps and search for dining and event recommendations along with a list of editors picks and other options.
Time Out Market
In April 2014 Time Out Lisbon launched the Time Out Mercado da Ribeira. The market hosts 35 small restaurant and artisan kiosks from the best chefs offering local specialties and has been widely recognised as one of the top tourist attractions in Lisbon. Additional Time Out Market locations are to open in London (2017),New York (2018) and Montreal (2019) .
The Time Out brand license was acquired for the Chicago publication March 2013. The acquisition was part of a strategy to build an international media organisation in 50 cities. Changes included moving from print publication to exclusively digital format as only a limited few cities still have a printed Time Out magazine edition including London and New York.
Time Out acquired the event discovery platform Huge City in May 2014. In April 2016, Time Out acquired the geo-mapping start-up Hallstreet. In October 2016, Time Out acquired the event discovery and booking service YPlan.
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- Ian Griggs (12 May 2014). "Time Out Group buys Hugecity". Campaign. Retrieved 9 July 2015.
- "Time Out Buys HallStreet Travel Startup in Acqui-hire Move". Tnooz. 12 April 2016. Retrieved 22 September 2016.
- "Time Out Group buys London events company YPlan". City AM. 21 October 2016. Retrieved 21 October 2016.
- "Time Out acquires events discovery and booking platform YPlan for as little as £1.6M". 21 October 2016.