Timeline of Instagram
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|Time period||Key developments at Instagram|
|2010–2012||Instagram launches on the iPhone and grows to 13 employees and to 30 million users (closing at $50 million at a $500 million valuation). It eventually gets acquired by Facebook in 2012.|
|2013–2016||Instagram introduces features such as videos, direct messaging, and advertising, and grows to over 400 million users. Instagram started insta-stories in August 2016, with Live Stories later added in November 2016.|
|Year||Month and date||Event type||Details|
|2009||October 21||Product||Kevin Systrom starts working on the project with the name Burbn.|
|2010||March 5||Funding||Systrom closes a US$500,000 seed funding round with Baseline Ventures and Andreessen Horowitz while working on Burbn.|
|2010||May 19||Team||Mike Krieger joins the Burbn project|
|2010||October 6||Product||Instagram launches (from Systrom and Krieger) with the hope of facilitating communication through images. It nabs 100K users in one week.|
|2010||December 12||Growth||Instagram hits 1 million users.|
|2011||January||Product||Instagram adds hashtags to help users discover both photographs and each other. Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo", to make photographs stand out and to attract like-minded Instagram users.|
|2011||February 2||Funding||Instagram has raised US$7 million in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D'Angelo. The deal values Instagram at around $25 million.|
|2011||June||Growth||Instagram hits 5 million monthly active users.|
|2011||September||Growth||Instagram hits 10 million monthly active users.|
|2011||September||Product||Version 2.0 of Instagram goes live in the App Store (iOS) and included new and live filters, instant tilt–shift, high resolution photographs, optional borders, one-click rotation, and an updated icon.|
|2012||April 3||Product||Instagram is released for Android phones running the 2.2 Froyo version of the OS, and it is downloaded more than one million times in less than one day.|
|2012||April 9||Funding||Instagram raises US$50 million from venture capitalists for a share of the company; the process values Instagram at US$500 million.|
|2012||April 30||Growth||Instagram hits 50 million monthly active users.|
|2012||April||Acquisitions||Facebook acquires Instagram for approximately US$1 billion in cash and stock.|
|2012||June||Competition||Vine (service), a short-form video sharing service, launches.|
|2012||December 17||Product||Instagram updates its Terms of Service, granting itself the right – starting on January 16, 2013 – to sell users' photos to third parties without notification or compensation.|
|2013||February||Growth||Instagram hits 100 million monthly active users.|
|2013||May||Product||Instagram introduces photo tagging and "Photos of You," a new tab on a user’s profile listing every picture he or she is tagged in.|
|2013||June 13||Product||Instagram launches video sharing.|
|2013||July||Product||Instagram makes it easier to share posts by adding links to embed photos and videos.|
|2013||September||Growth||Instagram hits 150 million monthly active users.|
|2013||October||Controversy||Instagram deletes the account of Canadian photographer Petra Collins after Collins posted a photo of herself in which pubic hair was visible beneath her bikini bottom. Collins claims the account deletion was unfounded because it did not break any of Instagram's terms and conditions.|
|2013||November||Controversy||Instagram acts in response to a 2013 investigation from the BBC regarding the role of Instagram in sales of illicit drugs. The BBC had discovered that users, mostly located in the US, were posting images of drugs they were selling and then completing transactions via instant messaging applications such as WhatsApp Messenger. Corresponding hashtags are blocked as part of the company's response.|
|2013||November||Product||Instagram introduces sponsored post advertising targeting US users.|
|2013||December||Team||Snapchat announces that it will poach Emily White, director of business operations of Instagram. Emily White will move to Snapchat in January.|
|2013||December 12||Product||Instagram adds Direct, a feature that allows users to send photos to specific people directly from the app. Instagram's primary intention with the Direct feature is to compete against messaging services, including Snapchat.|
|2014||March||Growth||Instagram hits 200 million monthly active users.|
|2014||June||Product||Instagram launches new series of editing tools – allowing users to minutely customize image characteristics like brightness, contrast, highlights, and shadows.|
|2014||August||Team||The company's Global Head of Business and Brand Development – a new position for Instagram – is announced. Facebook's former Regional Director James Quarles was assigned the role.|
|2014||August 21||Product||Instagram makes itself more advertising-friendly by introducing a suite of business tools aimed at brands which offer insights and analytics related to their use of the image-sharing network.|
|2014||December||Growth||Instagram hits 300 million monthly active users.|
|2015||January||Controversy||In a similar incident to Collins's, Instagram deletes Australian Photography and Fashion Agency Sticks and Stones Agency's Instagram account because of a photograph including pubic hair sticking out of bikini bottoms.|
|2015||June||Product||Instagram bolsters up its advertising capabilities, testing ad formats that prompt users to do things such as installing an app, signing up for an email newsletter, or link to a retailer’s site to purchase a product.|
|2015||September 9||Product||Instagram allows 30-second ads for all advertisers – twice the 15-second limit given for users.|
|2015||September||International||Instagram ads go global.|
|2015||September||Growth||Instagram hits 400 million monthly active users.|
|2015||October||Product||Instagram launches Boomerang, an app where the user shoots a one-second burst of five photos that is turned into a silent video that plays forwards and then reverses in a loop.|
|2015||November 17||Product||Instagram kills off support from feed-reading applications.|
|2016||February||Product||Instagram starts enabling users to easily switch between multiple accounts.|
|2016||March||Controversy||The Daily Star reports 'one million' explicit porn films found on Instagram. The videos were unearthed by tech blogger Jed Ismael, who says he's discovered over one million porn films on the site.|
|2016||March 15||Product||Instagram switches its feed from chronological to algorithmically-driven best posts first.|
|2016||May 11||Product||Instagram introduces a new look as well as an updated icon and app design for Instagram. Inspired by the previous app icon, the new icon represents a simpler camera and the rainbow lives on in gradient form.|
|2016||May||Product||Instagram announces that it will launch new business tools – including analytics that allow users to see audience demographics, post impressions, and reach.|
|2016||June||Growth||Instagram announces that it has over 500 million monthly active users.|
|2016||June||Product||Instagram announces instant translation feature.|
|2016||July||Product||Instagram announces that it will start allowing users to filter out comment streams – giving users the choice about which comments are acceptable or not for themselves. It also starts allowing users the opportunity to entirely turn off comments.|
|2016||August 2||Product||Instagram launches Instagram Stories. The product works like Snapchat Stories: users can post 24-hour ephemeral photo and video slideshows that disappear. Instagram CEO Kevin Systrom openly admits that the feature is copied from Snapchat, based on the success of Snapchat stories. The feature is viewed as part of Instagram's goal of attracting users away from Snapchat.|
|2016||August||Product||Instagram brings in Image Zoom, allowing users to zoom into images.|
|2016||September||Product||Instagram removes the Photo Maps feature from its mobile apps, claiming that the feature was not widely used on the platform.|
|2016||October 13||Product||Instagram launches a desktop client for the first time on the Windows 10 platform, which can be downloaded via the Windows Store.|
|2016||November 21||Product||Instagram launches live video, which allows users to broadcast live on Instagram, for up to one hour. Live videos on Instagram are not preserved, and are removed from the service once a user is done broadcasting. Instagram also launches disappearing photos and videos for the Instagram Direct feature on the same day, and images and videos sent using this method disappear after a certain amount of time.|
|2016||December 15||Growth||Instagram announces that it has over 600 million monthly active users.|
|2017||February 22||Product||Instagram launches a feature allowing users to post multiple photos in one post, in a slideshow-like fashion.|
|2018||May 22||Product||Instagram introduces the new "mute" feature that allows users to hide posts from certain users on their feed without unfollowing the account. |
|2018||June 20||Product||Instagram announces the launch of IGTV, a video platform intended to compete against YouTube. Users will now be able to upload videos of up to 10 minutes, while creators and accounts with larger audiences can upload videos of up to one hour. IGTV will have a dedicated button in the Instagram app, in addition to a standalone app released that same day.|
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- Well hello there good lookin', @burbn Twitter account, October 21, 2009
- Siegler, MG (March 5, 2010). "Burbn's Funding Goes Down Smooth. Baseline, Andreessen Back Stealthy Location Startup". TechCrunch. Retrieved October 4, 2011.
- Very excited to welcome @mikeyk to the Burbn team!, @burbn Twitter account, May 19, 2010
- "Instagram Launches With The Hope Of Igniting Communication Through Images". Techcrunch.com. Retrieved April 15, 2016.
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- "Introducing Hashtags on Instagram". Instagram Blog. Facebook. January 27, 2011. Retrieved October 4, 2011.
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- "The History of Instagram". Retrieved April 15, 2016.
- "Instagram Launches 15-Second Video Sharing Feature, With 13 Filters And Editing". Techcrunch.com. Retrieved April 15, 2016.
- "Petra's pubic post deemed too personal for public consumption, Instagram deletes account". news.com.au. October 29, 2013. Retrieved October 25, 2014.
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- David Batty (8 November 2013). "Instagram acts after BBC finds site users are advertising illegal drugs". The Guardian. Retrieved 8 November 2013.
- "Instagram Pictures Itself Making Money". The Wall Street Journal. Retrieved September 7, 2016.
- Crabbe, Lauren (November 1, 2013). "Fashion designer brand Michael Kors becomes the first to run ads on Instagram". The Next Web. Retrieved November 1, 2013.
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- Kurt Wagner (13 August 2014). "Instagram Hires New Ad Chief". recode. Revere Digital LLC. Retrieved 16 August 2014.
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- "Instagram Keeps on Getting Bigger". Time.com. Retrieved September 11, 2016.
- "Did Instagram Ban This Account Because Of A Photo Showing Women's Pubic Hair?". The Huffington Post UK.
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- "Introducing Boomerang from Instagram". Instagram. Instagram. 22 October 2015. Retrieved 27 November 2015.
- Constine, Josh. "Instagram's New Standalone App Boomerang Captures 1-Second Video Loops". TechCrunch. Retrieved 2015-10-23.
- "Instagram Kills Off Feed Reading Apps". Techcrunch.com. Retrieved April 15, 2016.
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- "Shock as one million explicit porn films found on Instagram - Tech - Technology & Gaming News & Reviews - Daily Star". Dailystar.co.uk.
- "Instagram porn hidden under Arabic hashtags". NewsComAu. March 12, 2016.
- Josh Constine (March 15, 2016). "Instagram is switching its feed from chronological to best posts first". TechCrunch. Retrieved April 15, 2016.
- Kastrenakes, Jacob (May 11, 2016). "Instagram launches redesigned app and icon". The Verge. Retrieved August 13, 2016.
- "Instagram's analytics will offer audience demographics, post impressions, reach & more". Https:. Retrieved September 11, 2016.
- "Coming Soon: New Instagram Business Tools - Instagram for Business". Blog.business.instagram.com. Archived from the original on September 18, 2016. Retrieved September 11, 2016.
- "Instagram Is Getting An Instant Translation Feature". Time.com. Retrieved September 11, 2016.
- "Instagram will soon let you filter comments on your own account". The Washington Post. Retrieved September 7, 2016.
- Constine, Josh (August 2, 2016). "Instagram launches "Stories," a Snapchatty feature for imperfect sharing". TechCrunch. Retrieved August 13, 2016.
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- Isaac, Mike (August 2, 2016). "Instagram Takes a Page From Snapchat, and Takes Aim at It, Too". New York Times. Retrieved August 13, 2016.
- "Instagram Finally Brings Image Zoom to Apps, But It's a Letdown". The Wall Street Journal. Retrieved September 11, 2016.
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- "New Ways to Share in the Moment". Instagram Blog. November 21, 2016. Retrieved February 15, 2017.
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- "Introducing Mute: A New Way to Personalize Your Feed". Instagram. 2018-05-22. Retrieved 2018-09-19.
- "Instagram launches IGTV app for creators, 1-hour video uploads". TechCrunch. June 20, 2018. Retrieved June 20, 2018.