Timeline of online advertising

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This page is a timeline of online advertising. Major launches, milestones and other major events are included.

Overview[edit]

Decade Description
Late 1970s–

1980s

Much of online advertising during this time period is done through Email, in the form of spamming.[1] Such activities have continued to this day, but became much more common after the ban against the commercial use of the internet was lifted in 1991.[2]
1990s–

2000s

With people now having their own websites, banner ads are used as a source of income to pay for these websites and as side money. Companies like Prodigy, Global Network Navigator (GNN), and HotWired are pioneers in the business of online advertising.[3]
2000s–

2010s

As more companies capable of providing advertising services emerge, several major successful companies such as Google, Facebook, Yahoo!, Microsoft, and AOL begin to dominate the market.[3]

Timeline[edit]

Year Month and date Event type Advertisement type Description
1978 May 3 Milestone Email marketing The first instance of email spam is sent, the purpose of which is advertising.[1]
1980 Launch N/A Usenet, a popular discussion forum, launches, and is occasionally overwhelmed with advertising spam posts.[4]
1984 Launch Banner advertising Prodigy launches, offering one of the first online advertising services; although these ads are always in the same spot on the screen, and are non-clickable.[4]
1991 March Milestone N/A The ban on commercial use on the NSFNET is lifted by the National Science Foundation (NSF).[2][5]
1993 Launch Banner advertising GNN, one of the first web publication and web advertising services, is launched by O'Reilly Media.[6]
1994 Milestone Banner advertising The first ever clickable advertisement is sold to a Silicon Valley law firm by GNN.[7]
1994 Launch N/A HotWired, the first commercial web magazine, launches.[6][4]
1994 October 27 Milestone Banner advertising The first ever banner is sold to AT&T, and is visible on the first issue of HotWired.[8][7][3]
1995 May Acquisition Banner advertising GNN is acquired by AOL for $11 million.[9][4]
1996 Launch Ad serving DoubleClick, a prominent online advertising company, launches.[4][10]
1996 July Launch, Milestone Search advertising Yahoo! launches the very first search ads in their search engine.[11]
1997 Invention Pop-up ads Pop-up ads are invented by Ethan Zuckerman, and considered to be a more aggressive and disliked advertising strategy.[12]
1998 September 4 Launch N/A Google, an online search engine, launches.[13][14]
1998 Invention, Launch, Milestone Ad exchange OpenX, one of the first ad exchanges, launches as an open source project.[15]
1998 Launch Search advertising GoTo (now Yahoo! Search Marketing), a search engine which offers search advertising, launches.[12]
1999 Defunction N/A HotWired is shut down after its domain is re-purposed by Lycos.[16]
2000 October 23 Launch Search advertising Google launches the prominent AdWords service, which allows for advertising based on a user's browsing habits and their search keywords.[17][7]
2002 Invention, milestone Pop-up ads With the annoyance brought about by pop-up ads, many prominent web browsers such as Firefox, Netscape, and Opera begin to roll out features to block these ads.[18]
2003 October 7 Acquisition Search advertising Overture (formerly GoTo) is acquired by Yahoo! to enrich their search engine.[19]
2004 February Launch Social media advertising Facebook, the most popular social media network, launches.[20]
2005 February 14 Launch Banner advertising YouTube, a popular video sharing website, launches.[21]
2005 Launch Demand-side platform Criteo, one of the first demand-side platforms, launches.[22]
2006 October Acquisition N/A YouTube is acquired by Google for $1.65 billion.[23]
2006 Invention, launch, milestone Ad blocking Adblock, a very prominent ad-blocking add-on for web browsers, is released.[24]
2006 Launch Content discovery platform Outbrain, a notable advertising company that powers external recirculation widgets, launches.[25]
2006 August Launch Native advertising YouTube launches its video advertising platform, which has a giant reach today.[26]
2007 Launch Content discovery platform Taboola, a notable advertising company that powers external recirculation widgets, launches.[27][28]
2007 Launch Behavioral targeting, social media advertising Facebook launches Beacon, an intricate advertising platform that tracks Facebook users' activities on websites outside of Facebook.[29]
2007 April 14 Acquisition Ad serving Google acquires DoubleClick, an advertising platform, for $3.1 billion.[30]
2007 May 18 Acquisition Ad serving Microsoft acquires AQuantive, an advertising platform, for $6.5 billion.[31][32]
2007 Launch Demand-side platform MediaMath, a notable demand-side platform, launches.[33]
2008 March Launch Demand-side platform Rocket Fuel Inc., a notable demand-side platform, launches.[34]
2008 Launch Ad blocking Rick Petnel creates Easylist, one of the most popular filter lists available for ad-blocking web browser add-ons.[35] The filter list Easylist Privacy is also available, and focuses on the blocking of web elements that may invade a user's privacy.
2009 September 18 Launch Ad exchange Google launches its own ad exchange platform with DoubleClick.[36]
2010 February 22 Launch Ad serving Google launches DoubleClick for Publishers (DFP), an advertising software as a service.[37]
2010 April 12 Launch Social media advertising Twitter launches Promoted Tweets, which allows advertisers to pay for tweets to be shown in a user's feed.[38]
2013 April 26 Acquisition Ad serving Facebook acquires Atlas Solutions from Microsoft for $100 million, in order to enrich its already bustling advertising platform.[39][40][32][41]
2013 October Launch Social media advertising Instagram, a popular image sharing platform, releases its feature of having sponsored posts appear on user's feeds.[42]
2014 March 24 Launch Social media advertising Pinterest, a creative image sharing platform, launches its Promoted Pins service which allows for additional advertising in a user's feed.[43]
2014 June 23 Launch Ad blocking UBlock Origin, a very prominent ad-blocking extension for web browsers, launches.[44]
2014 November 14 Launch* Ad serving Facebook re-launches Atlas.[45]
2016 June 14 Launch Social media advertising Snapchat, a popular messaging app, begins to include advertisements between user's "stories".[46]
2016 August Major event Ad blocking Facebook states that they will start blocking the use of ad blocking extensions, specifically Adblock Plus and Adblock. In response to this, these ad-blockers begin to block Facebook's blocking in a back-and-forth "war".[47]

(*) Such launches are not initial launches, but rather re-launches.

See also[edit]

References[edit]

  1. ^ a b "Reflections on the 25th Anniversary of Spam". www.templetons.com. Retrieved 2017-01-07.
  2. ^ a b "NSFNET - The Internet Launching Pad". www.livinginternet.com. Retrieved 2017-01-07.
  3. ^ a b c "History of Online Display Advertising | Vantage Local". www.vantagelocal.com. Retrieved 2017-01-07.
  4. ^ a b c d e "The History of Online Advertising". AdPushup Blog. 2013-07-03. Retrieved 2017-01-07.
  5. ^ "Nifty 50: THE INTERNET". www.nsf.gov. Retrieved 2017-01-07.
  6. ^ a b "Electronic Commerce - CHM Revolution". www.computerhistory.org. Retrieved 2017-01-07.
  7. ^ a b c "Online advertising: A history from 1993 to the present day [infographic]". Marketing Tech News. Retrieved 2017-01-07.
  8. ^ Wasserman, Todd. "This Is the World's First Banner Ad". Mashable. Retrieved 2017-01-07.
  9. ^ "AOL Buys Everyone". tidbits.com. Retrieved 2017-01-07.
  10. ^ "DoubleClick Inc.: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2017-02-09.
  11. ^ Heine, Christopher (27 October 2014). "20 Years of Digital Advertising: From Banner Ads to Sponsored Snapchats". Adweek. Adweek. Retrieved 6 January 2017.
  12. ^ a b Cook, Karla (12 September 2016). "A Brief History of Online AdvertisingA Brief History of Online Advertising". HubSpot. Retrieved 6 January 2016.
  13. ^ "Company – Google". www.google.com. Retrieved 2017-01-07.
  14. ^ "Google Founded By Sergey Brin, Larry Page... And Hubert Chang?!? -- InformationWeek". 2011-06-28. Archived from the original on 2011-06-28. Retrieved 2017-02-09. Cite uses deprecated parameter |deadurl= (help)CS1 maint: BOT: original-url status unknown (link)
  15. ^ "Company Facts - OpenX". OpenX. Retrieved 2017-01-13.
  16. ^ "20 Years Of Web Publishing: Former HotWired And Pathfinder Execs Look Back On 1994". International Business Times. 2014-12-31. Retrieved 2017-01-07.
  17. ^ "Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business". Search Engine Land. 2015-10-28. Retrieved 2017-01-07.
  18. ^ "Pop-up ads: now even worse - Geek.com". Geek.com. 2002-12-24. Retrieved 2017-01-07.
  19. ^ "Yahoo! Inc. - Press Release". 2008-03-31. Archived from the original on 2008-03-31. Retrieved 2017-01-07. Cite uses deprecated parameter |deadurl= (help)CS1 maint: BOT: original-url status unknown (link)
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  21. ^ "YouTube Grows Up: A Visual History of How the Video-Sharing Site Has Changed Over The Past 8 Years - New Media Rockstars". New Media Rockstars. 2013-02-14. Retrieved 2017-01-07.
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  23. ^ Sorkin, Andrew Ross; Peters, Jeremy W. (2006-10-09). "Google to Acquire YouTube for $1.65 Billion". The New York Times. ISSN 0362-4331. Retrieved 2017-01-07.
  24. ^ "About Adblock Plus". adblockplus.org. Retrieved 2017-01-12.
  25. ^ "EP 43: Ori Lahav / OutBrain - Startup Camel Podcast". Startup Camel Podcast. 2014-10-05. Retrieved 2017-01-12.
  26. ^ "YouTube Launches Video Ad Platform". www.mediapost.com. Retrieved 2017-01-07.
  27. ^ "Taboola | crunchbase". www.crunchbase.com. Retrieved 2017-02-09.
  28. ^ "Our Story | World's Largest Discovery Platform | Taboola". www.taboola.com. Retrieved 2017-02-09.
  29. ^ "Facebook's Beacon More Intrusive Than Previously Thought". PCWorld. Retrieved 2017-01-07.
  30. ^ Story, Louise; Helft, Miguel (2007-04-14). "Google Buys DoubleClick for $3.1 Billion". The New York Times. ISSN 0362-4331. Retrieved 2017-01-13.
  31. ^ "Microsoft to Acquire aQuantive, Inc. | News Center". news.microsoft.com. Retrieved 2017-01-07.
  32. ^ a b "What Facebook's Atlas Means for Brands and Agencies". Retrieved 2017-01-07.
  33. ^ "About MediaMath – MediaMath". www.mediamath.com. Retrieved 2017-02-09.
  34. ^ "Programmatic Marketing Company | Rocket Fuel". Rocket Fuel. Retrieved 2017-01-12.
  35. ^ Whoriskey, Peter (2008-06-25). "One Man, One Long List, No More Web Ads". The Washington Post. ISSN 0190-8286. Retrieved 2017-02-08.
  36. ^ "Google Launches DoubleClick Ad Exchange". Bloomberg.com. 2009-09-18. Retrieved 2017-01-13.
  37. ^ "The next generation of ad serving for online publishers". Official Google Blog. Retrieved 2017-01-13.
  38. ^ "Twitter launches 'promoted tweets' in a bid to make money". Telegraph.co.uk. Retrieved 2017-01-07.
  39. ^ Kern, Eliza (2013-02-28). "Facebook purchases Microsoft's Atlas Solutions for reported $100 million". gigaom.com. Retrieved 2017-01-07.
  40. ^ "About Atlas | Atlas Solutions". atlassolutions.com. Retrieved 2017-01-07.
  41. ^ "Facebook to Acquire Atlas from Microsoft | Facebook Newsroom". Retrieved 2017-02-09.
  42. ^ Constine, Josh; Crook, Jordan. "This Is What Instagram Ads Look Like". TechCrunch. Retrieved 2017-01-07.
  43. ^ "Pinterest gets serious about ad revenue with new 'promoted pins'". VentureBeat. Retrieved 2017-01-12.
  44. ^ "gorhill/uBlock". GitHub. Retrieved 2017-02-08.
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  46. ^ Vincent, James (2016-06-14). "Snapchat will start showing ads between your friends' stories". The Verge. Retrieved 2017-01-07.
  47. ^ "Here's Why Facebook Is Always Going to Win the Ad-Blocking War". Fortune. Retrieved 2017-02-08.