Times Square Theater
Times Square Theater, with entrance to Apollo Theater (left), 1922
|Address||217 West 42nd Street
New York City
|Owner||City and State of New York|
|Opened||September 30, 1920|
|Architect||Eugene De Rosa|
|New 42nd Street|
The Times Square Theater was built in 1920 by the Selwyn brothers to a design by Eugene De Rosa. It was one of three theaters they built and controlled on 42nd Street, including the Apollo and the Selwyn. It opened on September 30, 1920, with Florence Reed starring in The Mirage.
Battling Butler, the basis for the Buster Keaton film of the same name, transferred from the Selwyn to the Times Square in 1924. Notable shows presented at the Times Square included the original New York productions of George and Ira Gershwin's Strike Up the Band in 1930 and Noël Coward's Private Lives in 1931. Laurence Olivier appeared at the Times Square Theater in 1931.
Only three years after Private Lives, the Times Square was converted to a cinema. It would remain in operation as a movie theater until the early 1990s, when it was closed.
The City and State of New York took possession of the Times Square Theater in 1990. In 1992, it was one of six 42nd Street theaters to come under the protection of the New 42nd Street organization. It was not immediately restored or renovated, as the theater lacks any entrances not directly on 42nd Street, rendering more difficult to use for loading of scenery and props.
Since then, the theater has been the focus of several development proposals that were later abandoned. In 1998, three months after agreeing to redevelop the shuttered Times Square Theater as a 500-seat theater, Canadian production company Live Entertainment Corporation of Canada, Inc. dropped the project saying that it no longer seemed a prudent investment. The theater also had near-deals for redevelopment by MTV and Marvel Mania that were not completed.
In 2005, the Times Square Theater was leased to Ecko Unlimited, which planned to make it a supermarket for clothing and other urban youth market items. In 2009, the company walked away from its lease.
In 2012, a long term lease was signed to make the theater home to a "4D" film presentation called Broadway Sensation, dedicated to the history of Broadway. The presentation was to be produced by lawyer Robert Kory and producer/director Gary Goddard and the theater renovated to house it. The attraction was expected to open in spring 2015, however, on May 28, 2014 it was reported that the project had been canceled due to financial troubles.
In March 2015, the New York Post reported that the British based Ambassador Theatre Group was in negotiations to take over management of the house, converting it back into a legitimate Broadway theater after completing renovations.
- Building Age and National Builder Vol. 47, Nos. 7—12 (1925), p. 82.
- "Times Square and Apollo Theatres". Architecture and Building Vol. 52, No. 12 (December 1920), pp. 104-5. Online at Google Books.
- Woollcott, Alexander (October 1, 1920). "The Play". The New York Times.
- "The Week's New Plays". The New York Times (September 26, 1920) (photo of Florence Reed).
- Ken Bloom (2004). Broadway: Its History, People, and Places: An Encyclopedia. Taylor & Francis. Retrieved March 6, 2013.
- James Trager (2010). The New York Chronology: The Ultimate Compendium of Events, People, and Anecdotes from the Dutch to the Present. HarperCollins. Retrieved March 6, 2013.
- "Shows Fallacy of Fatalism". Los Angeles Times. January 24, 1921. Retrieved March 6, 2013.
- Robert P. McNamara. Sex, Scams, and Street Life: The Sociology of New York City's Times Square. Retrieved March 6, 2013.
- Interview with New 42nd Street president Cora Cahan on Times Square Theater
- Andy Newman (November 5, 1998). "Livent Drops Times Square Theater Plans". The New York Times. Retrieved March 6, 2013.
- David M. Halbfinger (June 26, 1997). "Concerts Considered for Times Sq. Theater". The New York Times. Retrieved March 6, 2013.
- Charles V. Bagli (February 8, 1999). "As Rents Soar, Boom Is Slowed in Times Square". The New York Times. Retrieved March 6, 2013.
- Edward, Daniel (June 19, 2012). "All the Twists and Turns Behind Times Square Theater, Last Week’s Most Creative Deal of the Year Winner". The Commercial Observer. Retrieved March 6, 2013.
- Rothstein, Mervyn (January 23, 2005). "Square Feet/Times Square – A Crossroads for Restaurants". Times Square and 42nd Street (NYC); New York City: The New York Times. Retrieved March 6, 2013.
- Cuozzo, Steve (February 17, 2009). "This 'Ecko' Sounds Like A Lawsuit". New York Post. Retrieved March 6, 2013.
- Kenneth Jones (March 21, 2012). "Broadway's Times Square Theater Will Be Renovated for Broadway Sensation Film Show". playbill.com. Retrieved March 25, 2012.
- Ryan McPhee (May 28, 2014). "Broadway 4D Cancels Planned Times Square Attraction Featuring Filmed Broadway Performances". broadway.com. Retrieved May 28, 2014.
- Broadway Theatres: History and Architecture, William Morrison, 1999, Dover Publications, ISBN 0-486-40244-4
- Lost Broadway Theatres, Nicholas Van Hoogstraten, Princeton Architectural Press, 1997, ISBN 1-56898-116-3
|Wikimedia Commons has media related to Times Square Theater.|
- Cinema Treasures. Brief history and photographs.
- Internet Broadway Database. Listing of legitimate productions.
- Museum of the City of New York. Drawing.
- New 42nd St. "Our Projects & Theaters" page.