Timothy Bell, Baron Bell
The Lord Bell
|Member of the House of Lords|
31 July 1998 – 25 August 2019
Timothy John Leigh Bell
18 October 1941
Southgate, London, England
|Died||25 August 2019 (aged 77)|
|Occupation||Advertising and public relations executive|
|Known for||Campaign work for Margaret Thatcher|
Timothy John Leigh Bell, Baron Bell (18 October 1941 – 25 August 2019), was a British advertising and public relations executive, best known for his advisory role in Margaret Thatcher's three successful general election campaigns and his co-founding and 30 years of heading Bell Pottinger.
Early life and career
Bell was born in Southgate , North London on 18 October 1941, to Belfast-born Arthur Leigh Bell, a Crosse & Blackwell sales representative, and Greta Mary Finlay, an Australian. His father left the family when his son was four, moving to South Africa and becoming a radio broadcaster known as "Uncle Paddy." In 1952 his mother remarried Peter Pettit, the solicitor who had handled her divorce. Bell was educated at Osidge Primary School and Queen Elizabeth's Grammar School, Barnet, and joined ABC Television at 18 as a post boy. He worked in various advertising/PR firms in the late 60s including the London agency Colman Prentice & Varley and later Geers Gross, before helping to found and becoming managing director of Saatchi and Saatchi in 1970, later serving as chairman and managing director of Saatchi and Saatchi Compton from 1975.
He left the Saatchis to join Frank Lowe and Geoff Howard-Spink in 1985 to have his name on the door at Lowe Howard-Spink and Bell where he served as deputy chairman. Later, in 1989 he bought out the PR division which became his own agency, Lowe Bell Communications, and he became chairman of Chime Communications in 1994 (which included the Bell Pottinger group).
Bell was instrumental in the Conservative general election campaign victories of Margaret Thatcher and was seen as Thatcher's "favourite spin-doctor and confidante." For her first 1979 victory, he developed the strategy for the 'Labour Isn't Working' campaign, created by Saatchi creative director Jeremy Sinclair and Bell advised the future Prime Minister on interview techniques, clothing, and even hairstyle choices. He also courted newspaper editors and worked on devastating attacks on the Labour Party.
In 1984 Bell was seconded to the National Coal Board to advise on media strategy at the start of the miners' strike. He worked on media relations and helped set the terms of the negotiations and course of government policy.
Bell was knighted in 1991 after nomination by Margaret Thatcher, and created a Life Peer after nomination as a Conservative working peer as Baron Bell of Belgravia in the City of Westminster on 31 July 1998. He was often later seen on panels and current affairs programmes discussing the issues of the day, and was chairman of the Conservative Party's Keep the £ Campaign. He also served on various arts and public administration bodies. On 8 April 2013 it was Bell who officially announced the news of Lady Thatcher's death.
Lord Bell, a friend of Russian tycoon Boris Berezovsky, handled the media attention behind poisoned Russian ex-spy Alexander Litvinenko, who died in hospital 23 November 2006. The Bell Pottinger Communications agency distributed a photograph showing a hairless Litvinenko in his hospital bed. The PR Agency also offered advice to relatives of Litvinenko and his spokesman Alex Goldfarb.
Lord Bell also performed public relations work for the authoritarian government of Belarus, and for the Pinochet Foundation (Fundación Pinochet). In addition, he worked as an advisor to former Malaysian Prime Minister Mahathir Mohamad.
In late 2011, Bell's lobbying interests were investigated by the Bureau of Investigative Journalism for The Independent newspaper which reported claims that the company attempts to interfere with Google results to "drown" out coverage of human rights abuses, that his employees had altered English Wikipedia entries to create a better impression of clients and had easy access (via former Conservative MP Tim Collins) to the Cameron government and others overseas. Bell Pottinger, via a sting operation, were found to be willing to work for the authoritarian regime in Uzbekistan. Bell launched an internal inquiry, but believed he had been singled out for his connection with Mrs Thatcher.
Chime disposed of Bell Pottinger in June 2012 (while retaining a 25% stake in the business), when Bell also resigned as a director of Chime.
Bell Pottinger exit under cloud of PR malpractice or was Tim Bell "the only person to have acted with honour in the entire affair”?
Bell Pottinger announced Lord Bell's departure as chairman to set up an advisory firm, Sans Frontières Associates, in August 2016. He retained a 7% stake in Bell Pottinger. Tony Walford, partner at Green Square stated, "Perhaps not coincidentally, Sans Frontières was the original name of the public relations firm he set up before it was renamed Bell Pottinger; it was also the name of the unit that handled the firm's controversial lobbying and consultancy work for the governments of countries such as Belarus and Sri Lanka." A "leading PR figure" told The Times that his resignation from his own agency didn't come as a surprise, saying: "Ultimately, he did not fit with the kind of corporate image Bell Pottinger wanted to project", in the end. Walford explains that, "there is big money to be made from representing governments and other entities, no matter how reviled they are. The problem is, this kind of activity sits increasingly uneasily with corporates keen on projecting a responsible image."
In January 2017 the Huffington Post reported that Johann Rupert, CEO of Remgro and Richemont, ended an 18 year old contract with Bell Pottinger due to their 'concerted effort on social and other media to discredit him'. Rupert had spoken out against state capture and called on President Jacob Zuma to resign "for the sake of our children". As the Guptas back Zuma, Rupert asserted that Bell Pottinger painted him as the embodiment of white monopoly capital and as the counterweight to the Guptas and state capture, an example of how state capture allegedly worked under apartheid.
Eleven months after leaving Bell Pottinger and six days after the Public Relations and Communications Association (PRCA) acknowledged receipt of the Democratic Alliance's complaint, on 11 July 2017 Bell announces for the first recorded time to PRWeek that he had left Bell Pottinger after raising his concerns about its "smelly" relationship with the Gupta family's Oakbay conglomerate in South Africa but that they had "completely ignored me"; Bell Pottinger denied his claims.
The PRCA expelled Bell Pottinger for at least five years from September 2017 for inflaming racial tensions in South Africa. The PRCA found Bell Pottinger guilty of four breaches of its code of conduct and dispensed its toughest possible punishment. PRCA director-general, Francis Ingham told the FT, "This is the most blatant instance of unethical PR practice I’ve ever seen. Bell Pottinger's work has set back South Africa by possibly 10 years."
During a live Newsnight interview on 4 September 2017, Lord Bell mentioned that he was the most senior director at the several hour long initial meeting with the Guptas. Bell explained to Kirsty Wark that upon his return to London he told Bell Pottinger CEO James Henderson, "it's a very interesting piece of business but we can't handle it because there's a conflict of interest". Wark then read Bell his own email, dated 26 January 2016, stating, "The trip was a great success and we will put forward a deal whereby we will earn £100,000 per month plus costs and I will oversee this and make further reports." Wark asserted that the email was in "direct conflict with what you just said". Bell went on to deny this on the basis the email was sent before his return to London. Rather than oversee the deal, Bell claimed that upon his return "I did absolutely nothing", but Bell Pottinger "submitted a [fee] proposal". Bell went on to deny Wark's assertion that he is the senior figure working on the Gupta account, but rather he is a "father figure of the meeting". Wark asked that when Bell, as the founder of the company, stated that there was a conflict of interest, "nobody listens? Really?". Bell responded, "Nobody listens to me. That's why I left the company". Wark then produced a further Bell-authored email, dated 3 months later (April 2016), in which Bell offered further advice regarding the account. Bell retorted, "You can attack me all you like but I had nothing to do with getting this account."
Bell's Newsnight performance was pilloried by the UK press, with The Spectator labelling it, "Lord Bell's Newsnight PR disaster". The Sun exclaimed, "Mr PR needs some PR. Lord Bell gives excruciating interview as his phone goes off twice while he admits top PR firm Bell Pottinger he co-founded will ‘almost certainly’ collapse amid South Africa racism row. Peer was on Newsnight to defend the company after it was thrown out of the leading PR trade body – but just made the whole thing worse". The Daily Express's take was, "Lord Bell was left red-faced after his phone rang twice while he was live on air during a Newsnight interview.".
An alternative view of what happened was published in The Drum on 5th September 2019 "It starts with Tim flying to South Africa with Jonathan Lehrle, who headed up Bell Pottinger’s Geo-political team to secure the account. The Gupta’s, who are of Indian descent, felt they were being discriminated against in South Africa. Tim recommended it should be directed by Jonathan as it would need someone with his skills to handle an account of this sensitive nature.
However, soon after the win, Tim had a stroke and was on three months medical leave. James used Tim’s absence to ensure the account was run exclusively by his Financial PR Team, under Victoria Geoghegan,who had no experience of this type of work. This was simply a case of an unabashed turf war over revenue and nothing to do with what was in the client’s - or even the agency’s - best interests.
Victoria and her team set up over 100 fake Twitter accounts accusing white South African businessmen of ‘white monopoly capital’, including Johann Rupert, owner of Richemont, who was a Bell Pottinger client. Can anyone who has a modicum of knowledge of Tim Bell, who was vehemently against the likes of Twitter, consider he would be behind doing such a thing to his lifelong friend? This was PR as narrated by Tom Sharpe.
When Tim returned from sick leave and saw what was going on, he had a stand-up row with James telling him he had to resign the account. When James refused, Tim told the Board they had to do so immediately, or it would bring the company down. When they failed to act, Tim felt he had no choice but to resign from the company he had dedicated 30 years of his life building and which had his name on the door. This was in 2016. In 2017, the story broke about Victoria’s Secrets, which resulted in Bell Pottinger being expelled from the PRCA and the firm going into administration.
It is a measure of the man that Tim felt compelled to have no more to do with Bell Pottinger. It is fair to say that after he resigned, he was keen to ensure that the person he blamed for the disaster, should resign or be fired. Another irony is that in the infamous Newsnight interview where Tim was accused of being responsible for running the account, the person trying to call him was Johann Rupert who wanted to thank him for being “the only person to have acted with honour in the entire affair”.
One of Tim’s proudest achievements was helping end apartheid and the hand-over of power without bloodshed to Nelson Mandela and the ANC. Why anyone could imagine Tim wanting to blot his copy book by whipping up stories of ‘white monopoly capital’ is beyond me? FW De Klerk, another great man, wrote to Tim’s family to condole them on their loss and express his thanks for the great work Tim did for South Africa.
So, the final irony was that James was so hellbent on getting rid of Tim that he fought to control a client that was precisely the type of client he wanted to avoid Bell Pottinger representing. Whilst Tim would have ensured that it was handled meticulously, James did not have the experience or oversight to manage it. Unfortunately, that is what destroyed the company and resulted in many good people losing their jobs."
Bell was married three times: first, in the 1960s, to Suzanne Cordran (marriage dissolved in 1985); in 1988 he married Virginia Hornbrook with whom he had a son and daughter (marriage dissolved in 2016); in 2017, he married Jacky Phillips.
Styles of address
- 1941–1991: Mr Timothy Bell
- 1991–1998: Sir Timothy Bell
- 1998–2019: The Right Honourable The Lord Bell
- Field, Michele (24 January 1986). "Tim Bell Love Newspapers, Gorillas and Maggie T". The Age.
- "Lord Bell obituary". 26 August 2019 – via www.thetimes.co.uk.
- Bates, Stephen (26 August 2019). "Lord Bell obituary" – via www.theguardian.com.
- "Timothy John Leigh Bell, Baron Bell". The Peerage. Lundy Consulting Ltd. 10 May 2006. Retrieved 7 December 2011.
- The Telegraph UK obit 28 Aug 2019
- "Tim Bell: 'There's never been so much tension between business and politicians'", telegraph.co.uk, 17 April 2010
- Mark Hollingsworth The Ultimate spin doctor: the life and fast times of Tim Bell, London: Hodder & Stoughton, 1997, p.45
- Brian Basham "Thatcher exposed in Tim Bell revelations", Marketing Week, 14 March 1997
- "A famous London PR firm suffers a PR disaster". The Economist. 7 September 2017.
- "No. 52543". The London Gazette. 28 May 1991. p. 8208.
- "No. 55216". The London Gazette. 5 August 1998. p. 8519.
- Andy Beckett, Pinochet in Piccadilly. Britain and Chile's Hidden History (Faber and Faber, 2002), p. 217.
- Angell, Alan; Pollack, Benny (1990). "The Chilean Elections of 1989". Bulletin of Latin American Research. Society for Latin American Studies. 9 (1): 1–23.
- "Berezovsky link draws Lord Bell into action". Financial Times. 24 November 2006. Retrieved 27 November 2006.
- David Leigh; Rob Evans (16 December 2006). "Brutal politics lesson for corruption investigators". The Guardian. UK. Retrieved 16 December 2006.
- "No breakthrough in Belarus", The Economist, 2 October 2008
- Moseley, Ray (18 February 1994). "Malaysia Dam Linked To Arms Deal With Britain". Chicago Tribune. Chicago. Retrieved 26 December 2014.
- Melanie Newman and Oliver Wright "Caught on camera: top lobbyists boasting how they influence the PM", The Independent, 6 December 2011
- Stephen Robinson "'Of course I regret it, I need it like a hole in the head, all this s**t'", Evening Standard (London), 8 December 2011. Retrieved 27 February 2013.
- "Completion of Disposal". Market Announcements, Monday 02 July 2012. Chime plc. Archived from the original on 14 January 2013. Retrieved 20 August 2012. Cite uses deprecated parameter
- Mance, Henry (25 August 2016). "Lord Bell quits as Bell Pottinger chairman". Financial Times. Retrieved 29 June 2017.
- Walford, Tony (2 September 2016). "Why maverick PR man Lord Bell may enjoy being his own man again". The Drum. Retrieved 5 September 2017.
- Stuart, Rebecca (26 August 2016). "Lord Bell departs from Bell Pottinger to open new PR firm Sans Frontières". The Drum. Retrieved 5 September 2017.
- du Toit, Pieter (25 January 2017). "How Rupert Was Warned About Bell Pottinger: 'They're Behind It.'". Huffington Post. London. Retrieved 5 September 2017.
- "Bell Pottinger probed for stoking racial tension in SA". Sunday Times (South Africa). 4 July 2017. Retrieved 5 July 2017.
- Burne James, Sam (11 July 2017). "'I kept saying it was smelly': Lord Bell claims Bell Pottinger ignored his concerns over Gupta work". PRWeek. London. Retrieved 4 September 2017.
- Bond, David (4 September 2017). "'Bell Pottinger expelled by industry body for unethical practice". Financial Times. London. Retrieved 4 September 2017.
- Demianyk, Graeme (4 September 2017). "'Lord Bell On BBC Newsnight: Bell Pottinger Co-Founder's Extraordinary Interview Amid Firm's South Africa Racism Row. His phone going off twice is just the tip of the iceberg". Huffington Post. London. Retrieved 4 September 2017.
- Steerpike (5 September 2017). "'Lord Bell's Newsnight PR disaster". The Spectator. London. Retrieved 5 September 2017.
- Tolhurst, Alain (5 September 2017). "'MR PR NEEDS SOME PR". The Sun. London. Retrieved 5 September 2017.
- Hunt, Darren (5 September 2017). ""'Someone's popular!' Nail-biting moment Newsnight guest's phone interrupts tense interview."". Daily Express. London. Retrieved 5 September 2017.
- Smith, Harrison (26 August 2019). "Tim Bell, swaggering PR executive and spin doctor for Margaret Thatcher, dies at 77". The Washington Post. Retrieved 26 August 2019.
- Lukashenko's PR man sheds light on EU campaign EU Observer, 10 October 2008
- Can Lord Bell’s PR skills combat the aroma of communism and cabbage? Minsk.by, 28 May 2008
- How to sell democracy to Iraqis: bring in Lord Bell The Independent, 13 March 2004
- Announcement of his introduction at the House of Lords House of Lords minutes of proceedings, 14 October 1998
- Parliamentary voting record for Lord Bell
- Belarusian have answered to Lord Bell