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Web address TinyURL.com
Slogan Making long URLs usable!
Type of site
URL shortening
Registration No
Owner TinyURL LLC
Created by Kevin Gilbertson
Launched January 2002; 14 years ago (2002-01)
Revenue Donations, Advertising
Alexa rank
378 (April 2014)[1]
Current status Active

TinyURL is a URL shortening service, a web service that provides short aliases for redirection of long URLs. Kevin Gilbertson, a web developer, launched the service in January 2002 so that he would be able to posts links in newsgroup postings that frequently had long and cumbersome addresses.


The TinyURL homepage includes a form that is used to submit a long URL for shortening. For each URL entered, the server adds a new alias in its hashed database and returns a short URL such as http://tinyurl.com/2unsh in the following page. If the URL has already been requested, TinyURL will return the existing alias rather than create a duplicate entry. The short URL forwards users to the long URL.

TinyURL offers an API that allows applications to automatically create short URLs. This is done by simply reading the result returned from tinyurl.com/api-create.php?url=URLENCODED_SOURCE_URL.

Short URL aliases are seen as useful because they are easier to write down, remember or pass around, are less error-prone to write, and also fit where space is limited such as IRC channel topics, email signatures, microblogs, certain printed newspapers (such as the .net Magazine or even Nature), and email clients that impose line breaks on messages at a certain length. People posting on Twitter make extensive use of shortened URLs to keep their tweets within the service-imposed 140 character limit (Twitter had used TinyURL until 2009, then it switched to bit.ly;[2] now Twitter uses its own t.co domain for this purpose).

Starting in 2008, TinyURL allows users to create custom, more meaningful aliases. This means that a user can create descriptive URLs rather than a randomly generated address. For example, http://tinyurl.com/wp-tinyurl.

The ability to preview the full URL is present at TinyURL. To expand the URL, manually add the subdomain "preview" before "tinyurl.com". Instead of redirecting the browser to the site specified in the full URL, it first goes to the TinyURL site where the full URL is displayed. If the user is satisfied with the result, they can click on the hyperlink to continue to the destination. This feature is not well documented at the TinyURL site, but the alternative shortened URL with preview capability is offered as an option at the time of creation.[3]


The TinyURL service, like other public URL shortener services, can be used by spammers and affiliate marketers to hide URLs that would otherwise cause their messages to be blocked by spam filters. TinyURL's home page includes text that explicitly encourages and recommends the use of its service to hide affiliate links. This page solicits donations, and does not have a 'report abuse' link. Email anti-spam experts recommend the use of private URL shorteners instead. [4]


Main article: URL shortening

The popularity of TinyURLs influenced the creation of at least 100 similar websites.[5] Most are simply domain alternatives while some offer additional features.


The TinyURL method of allocating shorter web addresses has inspired an action known as TinyURL-whacking. Random letters and numbers can be placed after the first forward slash in an attempt to hit interesting sites without knowing what they will be.[6][7]

Web API[edit]

A wrapper API of TinyURL is also available that responds in JSON.

See also[edit]


  1. ^ "Tinyurl.com Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ Weisenthal, Joe (May 6, 2009). "Twitter Switches from TinyURL to Bit.ly". Business Insider. Retrieved February 15, 2013. 
  3. ^ "How to Preview Shortened URLs (TinyURL, bit.ly, is.gd, and more)". 2009-04-11. Retrieved 2014-05-30. 
  4. ^ "Link Shorteners Are Great…But Not For Email". Retrieved June 1, 2015. 
  5. ^ 90+ URL Shortening Services, Mashable.Com, 8 January 2008, page 84
  6. ^ New Scientist, vol. 179, issue 2404, 19 July 2003, page 84
  7. ^ Honey, I Shrunk the URL, Wired News