Titan Company

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Titan Company
Public
Industry Lifestyle goods
Founded 1984
Headquarters Bengaluru[1], India
Area served
Global
Key people

Bhaskar Bhat (MD)

Vikas Kapoor (Chairman)
Products Watches, jewellery, precision engineering, Bags, Perfumes, belts, wallets and Eyewear
Revenue 119 billion (US$1.8 billion) (2015)[2]
8.00 billion (US$120 million) (2015)[2]
Number of employees
7,560 (2015) [3]
Parent Tata Group
TIDCO
Website www.titan.co.in

Titan Company Limited (earlier known as Titan Industries Limited) is a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) that commenced operations in 1984 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment and, later that year, it ventured into the helmets category under its brand Fastrack. Today, Titan Company is Tata Group’s largest consumer company.[citation needed]

About the company[edit]

The Titan Watch Project began with the signing of a joint venture of Tata Industries with the Tamil Nadu Industrial Development Corporation (TIDCO) in June 1984. Titan Watches Ltd. commenced production in the year 1986 and hit the market in March 1987 with its brand ‘Titan’. In 1993, The name of the company was changed with effect from 21 September from Titan Watches, Ltd. to Titan Industries Ltd., in view of the fact that the company's products consisted of not only watches but also jewellery.[4] In 1996, Titan Industries Ltd. entered the jewellery segment with a brand launch ‘Tanishq'. A brief joint venture with the American brand, Timex, between 1992 and 1998, focusing on market mass. Fastrack[5] – the youth watch and accessories brand was launched in 2005.

References[edit]

  1. ^ "Company Profile". Tata Group. 
  2. ^ a b "Titan Company Ltd, TITAN:NSI financials - FT.com". markets.ft.com. Retrieved 7 August 2014. 
  3. ^ "Titan Company Ltd, TITAN:NSI profile - FT.com". markets.ft.com. Retrieved 7 August 2014. 
  4. ^ "Titan eyes growth in jewellery". 2016-05-09. Retrieved 2016-12-26. 
  5. ^ "A brand on the Fastrack". The Hindu Business Line. 2009-03-12. Retrieved 2016-12-26. 

External links[edit]