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Toaster pastry

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Toaster Pastry
CourseBreakfast or snack

A toaster pastry is a type of bakers' confection. It is a convenience food, eaten as a snack. They are thin rectangles often made of rice bran, molasses, flour, syrup, and shortening, which on one side usually has a coating of icing that has been dried with starch. They contain sweetened liquid fillings, often fruit preserves or other ingredients such as chocolate or cinnamon. They may be heated in a toaster or oven before being eaten, however, it is not required; they are edible raw, as they are precooked during the factory process.


The following list includes some popular brands of toaster pastries:

  • Toast'em Pop Ups: Toast'ems began production in 1964 under a General Foods [Post] contract with the Schulze and Burch Biscuit Company and were the first toaster pastry - unveiled in Feb. 1964 as Post "Country Squares" and changed in 1965 to Toast'em Pop-Ups. The company reacquired the rights to Toast'ems in 1971.[1]
  • Nature's Path: Developing many flavors, Nature's Path creates organic toaster pastries.
  • Pop-Tarts: Kellogg's quickly developed their own version, the now ubiquitous Pop-Tart, and released it in 1964. [2]
  • Toastettes: Nabisco (which is now owned by Kraft Foods) created their own toaster pastry called "Toastettes", to compete with Kellogg's Pop-Tarts. The brand, which can be dated to 1967, was discontinued in 2002 after a failed marketing effort to tie Toastettes in with Nabisco's children's brands. Nabisco also made a toaster pastry based on the Oreo cookie as "Kool Stuf", which was also later discontinued.
  • Toastables: The Quaker Oats Company, now a subsidiary of PepsiCo, produces "Toastables".[3]
  • Toaster Strudels: Pillsbury's Toaster Strudel[4] is a toaster pastry meant to taste like a traditional German strudel with icing. The icing comes in a removable plastic package, and the pastries must be frozen, unlike other toaster pastries.


  1. ^ Schulze and Burch Biscuit Company
  2. ^ "— The True story of the Pop Tarts". Whole Pop Magazine Online. Archived from the original on 2016-03-04. Retrieved 2015-08-04. Cite uses deprecated parameter |deadurl= (help)
  3. ^ Pepsico Quaker products
  4. ^ "Pillsbury® - toasterstrudel". Archived from the original on 2004-10-16.