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Toaster pastry

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Toaster Pastry
CourseDessert or Breakfast

A toaster pastry is a type of bakers' confection, and a convenience food. They are thin rectangles often made of rice bran, molasses, flour, syrup, and shortening, which on one side usually has a coating of icing that has been dried with starch. They contain sweetened liquid fillings, often fruit preserves or other flavoring ingredients such as chocolate or cinnamon. They may be heated in a toaster or oven before being eaten, however, it is not required; they are edible "raw", as they are precooked during the factory process.


The following list includes some popular brands of toaster pastries:

  • Toast'em Pop Ups: Toast'ems began production in 1964 under a General Foods [Post] contract with the Schulze and Burch Biscuit Company and were the first toaster pastry - unveiled in Feb. 1964 as Post "Country Squares" and changed in 1965 to Toast'em Pop-Ups. The company reacquired the rights to Toast'ems in 1971.[2]
  • Nature's Path: Developing many flavors, Nature's Path creates organic toaster pastries.
  • Pop-Tarts: Kellogg's quickly developed their own version, the now ubiquitous Pop-Tart, and released it in 1964. [3]
  • Toastettes: Nabisco (which is now owned by Kraft Foods) created their own toaster pastry called "Toastettes", to compete with Kellogg's Pop-Tarts. The brand, which can be dated to 1967, was discontinued in 2002 after a failed marketing effort to tie Toastettes in with Nabisco's children's brands. Nabisco also made a toaster pastry based on the Oreo cookie as "Kool Stuf", which was also later discontinued.
  • Toastables: The Quaker Oats Company, now a subsidiary of PepsiCo, produces "Toastables".[4]
  • Toaster Strudels: Pillsbury's Toaster Strudel[5] is a toaster pastry meant to taste like a traditional German strudel with icing. The icing comes in a removable plastic package, and the pastries must be frozen, unlike other toaster pastries.


  1. ^ Grasso, Samantha. "Are Poptarts Ravioli?". The Daily Dot. Retrieved 15 January 2020.
  2. ^ Schulze and Burch Biscuit Company
  3. ^ "— The True story of the Pop Tarts". Whole Pop Magazine Online. Archived from the original on 2016-03-04. Retrieved 2015-08-04.
  4. ^ Pepsico Quaker products
  5. ^ "Pillsbury® - toasterstrudel". Archived from the original on 2004-10-16.