Tobias Leenaert

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Tobias Leenaert
Born (1973-08-03) 3 August 1973 (age 50)
Alma materGhent University[1]
Occupation(s)Activist, author, speaker, educator
Notable workHow to Create a Vegan World: A Pragmatic Approach
Tobias Leenaert on the role of meat reducers (University of Basel)

Tobias Leenaert (born 3 August 1973)[2] is a Belgian vegan activist, author, speaker and educator. He co-founded the Center for Effective Vegan Advocacy (CEVA) with Melanie Joy,[3] as well as ProVeg International and Ethical Vegetarian Alternative (EVA).[1] Leenaert is the originator of Thursday Veggie Day in Ghent,[4] which was launched in 2009.[5] He is the author of the 2017 book How to Create a Vegan World: A Pragmatic Approach and the blog The Vegan Strategist.[6] Leenaert identifies as an effective altruist.[7]


Leenaert advocates for a pragmatic approach to vegan activism, which doesn't rely on solely moral arguments.[8] His methods of advocacy has drawn criticism from abolitionist animal rights advocates, such as Roger Yates.[6]

Leenaert has also written and spoken about wild-animal suffering, which he considers as important as suffering of non-wild animals.[9][10]

Leenaert gives lectures and workshops on vegan advocacy around the world.[11][12]


  1. ^ a b Dhont, Kristof; Hodson, Gordon, eds. (2019). Why We Love and Exploit Animals: Bridging Insights from Academia and Advocacy. Routledge. ISBN 978-1-351-18142-6.
  2. ^ "Interview Tobias Leenaert. 'Tegen radicale veganisten zeg ik: wees niet zo'n eikel'" [Interview Tobias Leenaert. "To radical vegans I say don't be such a jerk"]. Gemeente voor de Toekomst (in Dutch). 2017-08-25. Retrieved 2020-08-27.
  3. ^ Ahituv, Netta (2017-04-28). "Will Israel Become the World's First Vegan Country?". Haaretz. Retrieved 2020-08-27.
  4. ^ "Go veggie and change the world". The Bulletin. 2011-08-16. Retrieved 2020-08-27.
  5. ^ Harrell, Eben (2009-05-27). "Where's the Beef? Ghent Goes Vegetarian". Time. ISSN 0040-781X. Retrieved 2020-08-27.
  6. ^ a b Elliott, Tim (2019-07-06). "The brutal battle for the soul of veganism". The Sydney Morning Herald. Retrieved 2020-08-27.
  7. ^ Leenaert, Tobias. "About". The Vegan Strategist. Archived from the original on May 31, 2021. Retrieved March 22, 2022.
  8. ^ Doctor, Vikram (2018-11-11). "How Vegans can win or lose in India". The Economic Times. Retrieved 2020-08-27.
  9. ^ VeganKanal (September 7, 2019). "10 things I changed my mind about in 20 years of vegan activism - Tobias Leenaert [IARC 2019]". YouTube. Archived from the original on March 21, 2022. Retrieved March 22, 2022.
  10. ^ Leenaert, Tobias (June 1, 2016). "The extremely inconvenient truth of wild animal suffering". The Vegan Strategist. Archived from the original on May 8, 2021. Retrieved March 22, 2022.
  11. ^ Ramírez, Dulce (2018-11-25). "Hacia un futuro vegano: hacer del veganismo un movimiento de masas" [Towards a vegan future: making veganism a mass movement]. SinEmbargo MX (in Spanish). Retrieved 2020-08-27.
  12. ^ "Dónde estamos y adónde nos dirigimos" [Where we are and where we are going]. El Diario (in Spanish). 2018-06-08. Retrieved 2020-08-27.

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