Tobii Technology

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Tobii Technology
Limited liability company
Industry Hardware and software development
Founded Sweden (2001)
Founders John Elvesjö
Area served
Key people
Arne Almerfors (Chairman)
John Elvesjö (vice President and CTO)
Henrik Eskilsson (CEO)
Products AAC devices
Eye tracking products for research and market analysis.
Eye tracking components for industrial integration.
Number of employees
340 (2012)[1]
Subsidiaries Tobii Technology Inc
Tobii ATI
Tobii Technology GmbH
Tobii Technology Norge
Tobii Technology Ltd
Tobii Electronics Technology Suzhou Co,. Ltd

Tobii Technology is a Swedish high-technology company that develops and sells products for eye control and eye tracking.

John Elvesjo, Mårten Skogö and Henrik Eskilsson founded the company in 2001. All three founders play an active role in the company: Henrik Eskilsson is the CEO, John Elvesjö is vice president and CTO, and Mårten Skogö is Chief Science Officer.
In the spring of 2007, the company got $14 million in venture capital from Investor Growth Capital.[2] In May 2009, Investor, Amadeus Capital Partners and Northzone Ventures invested an additional $16 million.[3] and at the start of 2012, Intel Capital invested $21 million.[4][5]
In 2008, Tobii won the Grand Award of Design for its eye-controlled screens. In 2010, Tobii won the SIME Grand Prize for having the most innovative technology concept. In 2011, Tobii Glasses won the red dot design award, an international product design competition and later the same year, Tobii won the Bully Award. In 2012, Tobii took home the award for best prototype at the consumer technology tradeshow 2012 CES and Laptop Magazine named Tobii the winner in its best new technology category.

Tobii is based in Stockholm, Sweden, with offices in the US, Japan, China, Germany and Norway. The products are sold directly and through resellers and partners worldwide. Tobii became publicly traded on April 22, 2015,[6] trading on the Stockholm Stock Exchange.


Tobii has products in several market segments: People with communication disabilities use Tobii’s technical devices and language tools (AAC devices) to communicate.[7][8] Tobii also has products that are widely used for research in the academic community, and to conduct usability studies and market surveys of commercial products. Tobii also partners with others to integrate eye tracking and eye control in different industry applications and fields such as advanced driver assistance,[9] consumer computing[10][11] and gaming. In 2011, the world’s first eye controlled arcade game[12] was unveiled at Dave & Buster’s in New York. Tobii Gaze was demonstrated on a Windows 8[13] computer, an interface that makes it possible for users to use their eyes to point and interact with a standard computer, at the consumer technology tradeshow CES in January 2012.[14]


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