Tobii
 | This article contains promotional content. (May 2022) |
 | |
| Type | Public |
|---|---|
| Nasdaq Stockholm: TOBII | |
| Industry | Hardware and software development |
| Founded | Sweden (2001) |
| Founders | John Elvesjö, Mårten Skogö, Henrik Eskilsson |
| Headquarters | |
Area served | Worldwide |
Key people | Per Norman (Chairman) Fadi Pharaon (CEO) |
| Products | Eye tracking products for research and market analysis. Eye tracking components for industrial integration. |
| Revenue | 1426 million SEK (2020)[1] (US$160 million) |
Number of employees | 600[1] |
| Parent | Tobii AB |
| Website | www.tobii.com |
Tobii AB (formerly known as Tobii Technology AB) is a Swedish technology company that develops and sells products for eye tracking and attention computing.
History
[edit]Founded in 2001, Tobii is a developer of eye tracking solutions for use in scientific research, extended reality headsets, commercial devices, and custom-built machines. Tobii is based in Stockholm, Sweden, with offices in the US, Japan, China, Romania, Switzerland, United Kingdom, Ireland, Taiwan, and South Korea. Tobii became publicly traded on April 22, 2015,[2] on the Nasdaq Stockholm. The company was founded by John Elvesjo, Mårten Skogö, and Henrik Eskilsson who handed over the CEO role to Anand Srivatsa toward the end of 2021. In April 2022, Tobii officially merged the Tobii Group, and two of its former three business units Tobii Pro and Tobii Tech into a single entity Tobii AB. The third business unit, Tobii Dynavox, a previous acquisition of US based DynaVox,[3] was spun off in October 2021. In January 2026, Fadi Pharaon succeeded Anand Srivatsa as CEO of Tobii[4].
Technology
[edit]Tobii develops eye tracking hardware and software used in scientific research, automotive interior sensing, healthcare, assistive technology, gaming, and extended reality (XR).[5] Tobii's screen-based and wearable eye trackers are video-based systems. Commercial eye trackers commonly use cameras, infrared illumination, pupil-position tracking, corneal reflections, algorithms, and calibration methods to measure eye position and estimate gaze.[6][7] Eye tracking data are used to study gaze behavior, visual attention, and eye movements in research and applied settings.[8]
Tobii's eye tracking products include screen-based systems, such as the Tobii Pro Spectrum and Tobii Pro Fusion, and wearable eye tracking glasses, such as Tobii Pro Glasses 3.[9][10] Tobii also provides software development kits for use with supported Tobii Pro eye trackers.[11] Independent device evaluations commonly describe eye tracker data quality in terms of accuracy, precision, and data loss.[12][13]
Industry recognition
[edit]During the late 2000s and early 2010s, Tobii received industry recognition for its eye tracking technologies and product design. In 2011, Tobii Glasses received a Red Dot Design Award for product design.[14] In 2012, Tobii's eye tracking technology received recognition at CES, including a Best Prototype award from technology publication Notebooks.com.[15]
References
[edit]- ^ a b "About Tobii - Our business & organization". Tobii. Retrieved 9 December 2021.
- ^ "Sweden's Tobii sets IPO price range at 22-25 SEK/share". Reuters. 13 April 2015. Retrieved 17 March 2016.
- ^ "Tobii Acquires AAC leader DynaVox Systems LLC" (Press release). 22 May 2014. Retrieved 17 March 2016.
- ^ Finwire, Afv (2025-12-10). "Tobii utser Pharaon till ny VD – bakgrund i Ericsson | Affärsvärlden". Affärsvärlden (in Swedish). Archived from the original on 2026-01-08. Retrieved 2026-05-28.
- ^ "The short story on Tobii and its investment opportunity". corporate.tobii.com. Retrieved 2026-05-29.
- ^ González-Vides, Leonela; Hernández-Verdejo, José Luis; Cañadas-Suárez, Pilar (2023). "Eye Tracking in Optometry: A Systematic Review". Journal of Eye Movement Research. 16 (3). doi:10.16910/jemr.16.3.3. PMC 10725735. Retrieved 9 June 2026.
- ^ Gunawardena, Nishan; Ginige, Jeewani Anupama; Javadi, Bahman (2022). "Eye-tracking Technologies in Mobile Devices Using Edge Computing: A Systematic Review". ACM Computing Surveys. doi:10.1145/3546938. Retrieved 9 June 2026.
- ^ González-Vides, Leonela; Hernández-Verdejo, José Luis; Cañadas-Suárez, Pilar (2023). "Eye Tracking in Optometry: A Systematic Review". Journal of Eye Movement Research. 16 (3). doi:10.16910/jemr.16.3.3. PMC 10725735. Retrieved 9 June 2026.
- ^ "Tobii eye trackers". SOLO Research Wiki. Leiden University. Retrieved 9 June 2026.
- ^ "Tobii eye trackers". Antwerp Social Lab. University of Antwerp. Retrieved 9 June 2026.
- ^ "Supported eye trackers". Tobii Pro SDK documentation. Tobii. Retrieved 9 June 2026.
- ^ De Kloe, Y. J. R. (2022). "Replacing eye trackers in ongoing studies: A comparison of eye-tracking data quality between the Tobii Pro TX300 and the Tobii Pro Spectrum". Infancy. doi:10.1111/infa.12441. Retrieved 9 June 2026.
- ^ Hooge, Ignace T. C.; Niehorster, Diederick C.; Hessels, Roy S.; Benjamins, Jeroen S.; Nyström, Marcus (2022). "How robust are wearable eye trackers to slow and fast head and body movements?". Behavior Research Methods. doi:10.3758/s13428-022-02010-3. Retrieved 9 June 2026.
- ^ "Red Dot Design Award: Tobii Glasses Eye Tracker". www.red-dot.org. Retrieved 2026-05-29.
- ^ "Tobii Demos Gaze Interaction For Windows 8". Notebooks.com. 2012-01-13. Archived from the original on 2021-07-26. Retrieved 2026-05-29.
External links
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