Toblerone product logo
|Related brands||List of Kraft brands|
|Previous owners||Kraft General Food (-2012), Jacobs Suchard AG (-1990), Interfood S.A. (-1982), Tobler (-1970)|
Toblerone (//; German: [tobləˈroːnə]) is a Swiss chocolate bar brand owned by US confectionery company Mondelēz International, Inc., formerly Kraft Foods, which acquired the product from former owner Jacobs Suchard in 1990. It is produced in Bern and in early 2000 was being produced in the United States by Ferrara Pan candy company in Bellwood, Illinois. Toblerone is well known for its distinctive triangular prism shape.
Toblerone was created by Theodor Tobler (1876–1941) in Bern, Switzerland, in 1908. Theodor Tobler, with his cousin Emil Baumann, developed a unique milk chocolate including nougat, almonds and honey with a distinctive triangular shape. The image of a bear is hidden in the Matterhorn high mountain, symbolizing the town of the chocolate's origin.
The triangular shape of the Matterhorn in the Swiss Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw.
Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1909. The Toblerone brand was trademarked in 1909, at the Federal Institute for Intellectual Property in Bern.
The Tobler company was independent for many years. In 1970, it merged with Suchard, the makers of Milka, to become Interfood. The Tobler company merged with the Jacobs coffee company in 1982 to create Jacobs Suchard. Mondelēz (Kraft Foods at that time) acquired the majority of Jacobs Suchard, including Toblerone, in 1990.
Sizes and variants
Bar sizes range from ten centimetres to nearly one metre, all similarly proportioned. According to Schott's Food & Drink Miscellany the sizes and number of peaks for Toblerones are as follows:
|Size||Tiny||Mini||35 g||50 g||75 g||100 g||200 g||400 g||750 g||4.5 kg|
For the yearly Toblerone Schoggifest, a special oversized bar is created to celebrate the bar's anniversary. The bar's weight represents the years of Toblerone, with the first bar in 2008 weighing 100 kg.
In 1932 Tobler made the first filled bars of chocolate, the Tobler-O-rum.
Since the 1970s, other variants of Toblerone have been produced. These include:
- Plain chocolate
- (dark chocolate) in a green or black triangular box
- White chocolate
- in a white triangular box
- editions with white chocolate peaks, also in a white/silver triangular box
- Filled editions
- milk chocolate with a white chocolate centre (blue triangular box)
- individually wrapped triangular chunks
- Toblerone Pralines
- released in 1997, a single peaked version in the distinctive yellow packaging
- Fruit and Nut
- in 2007 with a half purple triangular cardboard box
- Honeycomb crisp
- with a half white box with honeycomb pieces pictured on it
- Crunchy Salted Almond
- with honey and almond nougat and salted caramelised almonds
- Berner Bär
- 500 g milk chocolate bar, with a relief portrait of the Bernese Bear and the Coat of arms of Bern on its face. The only non-triangular Toblerone.
- Toblerone Tobelle
- Toblerone thins in a yellow triangular box
It has in the past been manufactured in other locations including Bedford in England. In the 1970s and 1980s, it was manufactured under license for the Yugoslav market by Kraš in Zagreb (present-day Croatia).
A similar product is the Croatian product Kolumbo, made by factory Kraš from Zagreb. This chocolate is also composed of pyramids of hazelnuts and honey. Kraš was producing Toblerone under license during the 1970s and 1980s. Another comparable product is Mahony, produced by the company Chocolat-Frey AG in Switzerland.
In 1995 it was revealed that the Swedish politician Mona Sahlin had bought, among other things, two bars of Toblerone using her Riksdag credit card (i.e., with taxpayers' money). This became known as the Toblerone affair. Sahlin was forced to step down as a candidate for the post as Prime Minister. She returned to politics in 1998.
A triangular shaped set of student residences on the Oxford Road, Manchester, for students of the University of Manchester built circa 1975 and resembling the chocolate bar are known as the Toblerones.
In theatre production, a three-sided, free-standing, wheeled version of the standard theatre flat is commonly called a "Toblerone" or "Tobe" due to its physical resemblance to the confection.
From 1973 until its demolition in 2013, there was an iron ore silo in Almería, Spain, nicknamed "Toblerone" due to its similarities with the shape of this chocolate bar.
Alleged child labour
In 2013, Stop the Traffik - a charity that aims to stop human trafficking - ran a campaign titled "When Will Toblerone Be Traffik-Free?", which aimed to target Toblerone's use of children in the harvesting of the ingredient, cocoa. 16,000 'postcards' were sent out to campaigners, which were then signed and returned to Stop the Traffik's London office. These postcards were then hand delivered to Mondelēz's headquarters.
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- "Chocolat Frey". Chocolatfrey.ch. Retrieved 2016-02-11.
- Svensson, Britta (2007-01-05). "Nej det handlade inte bara om Toblerone..." (in Swedish). Expressen. Retrieved 2007-01-24.
- "University of Manchester". The Hitchhiker's Guide to the Galaxy: Earth Edition. Retrieved 3 November 2014.
- "The Whitworth Park Residencel". Our Manchester - Manchester History Net. Retrieved 3 November 2014.
- "Campaign - Traffik Free Chocolate :: Stop the Traffik". STOP THE TRAFFIK.
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