Today with Hoda & Jenna
|Today with Hoda & Jenna|
|Also known as|
|Narrated by||Les Marshak|
|No. of seasons||11|
|Executive producer(s)||Tammy Filler|
|Production location(s)||NBC Studios|
New York, New York
|Running time||44–52 minutes|
|Original release||April 7, 2008 –|
Today with Hoda & Jenna (also known as the fourth hour of Today) is an American daytime talk show on NBC, hosted by Hoda Kotb and Jenna Bush Hager. The program airs as the fourth hour of NBC's Today at 10:00 a.m. in all time zones (subject to local delay) as a "show-within-a-show" with its own hosts, opening sequence, theme music, and website. The Monday through Thursday editions of this portion of the program air live in the Eastern Time Zone and on tape delay elsewhere; the Friday edition is pre-recorded.
The program originally began as an expansion of Today, hosted by Ann Curry, Natalie Morales and Hoda Kotb. For 11 years, the program grew as its own distinct entity as Today with Kathie Lee and Hoda, after Kotb was joined by Kathie Lee Gifford on April 7, 2008. On December 11, 2018, Gifford and NBC announced that she would be leaving Today. On February 26, 2019, it was announced that Jenna Bush Hager would be succeeding Gifford as the new co-host.
2007–08: Start of the fourth hour
On January 17, 2007, at its press tour sessions, NBC announced that Today would be expanded to four hours beginning that fall. To make room on its schedule for the expansion, NBC – rather than take one hour of programming time allocated for syndicated or local programming away from its stations – made the decision to cancel the low-rated daytime soap opera Passions.
2008–19: Kathie Lee and Hoda
Kathie Lee Gifford replaced Curry and Morales as co-host on April 7, 2008, and over time became more of its own distinct entity, and was being referred to more as simply Kathie Lee & Hoda, with its own website and social media presence. The fourth hour does not have news or weather segments (other than local newsbreaks aired during the first half-hour on some NBC stations, provided they air the fourth hour at 10:00 a.m.) or input from the earlier hosts and is structured virtually as a standalone talk show, with an opening "host chat" segment reminiscent of the one popularized by Gifford and Regis Philbin on Live! with Regis and Kathie Lee, as well as interviews and features focusing on entertainment, fashion and other topics aimed at female viewers.
Kathie Lee & Hoda competed with ABC's The View and CBS's The Price Is Right in most markets in the Central and Pacific Time Zones, but most stations in the Eastern Time Zone air it live one hour before those programs, as ABC and CBS's late morning daytime programs are not tape delayed for each time zone. Not all NBC affiliates carry Kathie Lee & Hoda live. The program airs on tape delay in some markets that may air it later in the morning or early afternoons at the station's discretion to make room for local news or syndicated programming.
On September 26, 2011, NBC began to rebroadcast Kathie Lee & Hoda as part of its overnight lineup (formerly known as NBC All Night) on weekday early mornings at 2:05 a.m. Eastern and Pacific Time (varied according to local scheduling; although the rebroadcast is pre-empted by NBC affiliates in a few markets, such as those owned by Graham Media Group), as a replacement for Poker After Dark, which was canceled due to legal issues involving that show's sponsor Full Tilt Poker and televised poker in general. In the fall of 2019, a number of NBC stations and affiliates also carrying the syndicated NBCUniversal Television Distribution program The Kelly Clarkson Show began to carry a repeat of that show instead of Hoda & Jenna to give the former an additional cumulative ratings boost; those stations that do not air Kelly or prefer to air it only once per day continue to carry Hoda & Jenna.
On December 11, 2018, NBC and Gifford announced that she will be retiring from her position of anchoring the fourth hour in April 2019, her 11th anniversary since joining Today. Kotb would continue anchoring the fourth hour. 
2019: Hoda and Jenna
On February 26, 2019, NBC announced that Jenna Bush Hager would replace Gifford on the fourth hour of Today after her departure on April 5, 2019. The renamed Today with Hoda & Jenna premiered on April 8, 2019.
The show's signature element is its opening "host chat" segment where the latest entertainment headlines and stories are discussed. This segment was called Today's Talk during the Kathie Lee and Hoda era of the program, however that name has not been used since Hager joined the program as co-host.
The show is most notable for its frequent use and display of wine on-air. Speaking about the wine, Gifford, in an interview with Variety, said: "People just assume we are drinking wine the whole time, but the reality is most days it just sits there." Gifford has also said that they have a sip once or twice but the wine is used mainly as a prop to be funny.
The show has had many recurring segments throughout its years. They include:
- Ambush Makeover is a segment on Thursdays where select fans who show up in Rockefeller Plaza get a makeover.
- iHoda Live, which succeeds the original iHoda, is a segment where Hoda brings in the artist of her favorite song of the moment to perform live. Joshua Radin was the first to perform.
- Read With Jenna is a monthly on-air book discussion club in the style of Oprah's Book Club. The segment started in March of 2019 when Hager chose the book The Last Romantics by Tara Conklin. Due to the size of the Today Show's audience, most of the books chosen by her have become instant best-sellers.
- Friday Funny was a segment where Kathie Lee shares jokes and puns during the Today's Talk.
- Give It Away was a segment where prizes are given to 5 viewers.
- Favorite Things was a segment where Kathie Lee and Hoda share their favorite products.
- iHoda was a segment where Hoda shares her favorite song of the moment during Today's Talk.
- Who Knew? is a trivia game that is partially taped live across the street at The Shops at NBC Studios.
Awards and nominations
|2019||Daytime Emmy Award||Outstanding Talk Show/Informative||Today with Kathie Lee & Hoda||Nominated|||
|Outstanding Informative Talk Show Host||Kathie Lee Gifford, Hoda Kotb||Won|||
- Katz, AJ. "Today Show Names Tammy Filler Executive Producer for the 10 a.m. Hour". Adweek. Retrieved 22 February 2019.
- Benbow, Dana Hunsinger (September 6, 2013). "Today show secrets: Kathie Lee hums to herself, Hoda devours M&Ms". The Indianapolis Star. Retrieved December 12, 2014.
- Steinberg, Jacques (January 17, 2007). "NBC's Today Is Expected To Add a Fourth Hour". The New York Times. Retrieved September 7, 2008.
- Adalian, Josef; Dempsey, John (17 January 2007). "NBC cancels 'Passions'". Variety. Retrieved 26 March 2019.
- "Kathie Lee Gifford Joins "Today"". www.cbsnews.com. 31 March 2008. Retrieved 22 February 2019.
- Stelter, Brian (27 November 2011). "'Today' Repeats Help Fill NBC's Late-Night Lineup". The New York Times. Retrieved 22 February 2019.
- Kim, Eun Kyung. "Kathie Lee Gifford announces she's stepping away from TODAY in 2019". TODAY.com. Retrieved 12 December 2018.
- "Kathie Lee Gifford departing Today". NBC Connecticut. December 11, 2018. Retrieved December 11, 2018.
- Stelter, Brian. "Kathie Lee Gifford is leaving 'Today'". CNN. Retrieved 12 December 2018.
- Triggs, Charlotte. "Jenna Bush Hager Will Co-Host Today's Fourth Hour After Kathie Lee Gifford's Departure". People.com. Retrieved 26 February 2019.
- Schaffstall, Katherine. "Kathie Lee Gifford Celebrated in Her Final Episode of 'Today'". The Hollywood Reporter. Retrieved 9 April 2019.
- Stone, Natalie. "Jenna Bush Hager Begins Today with Support from Dad George W. Bush (and a New Wine Glass)". PEOPLE.com. Retrieved 9 April 2019.
- "About | NBCUniversal Media Village". www.nbcumv.com. Archived from the original on 4 April 2019. Retrieved 4 April 2019.
- Steinberg, Brian (15 August 2014). "Kathie Lee Gifford, Hoda Kotb Reveal All About 'Happy Hour' On 'Today'". Variety. Retrieved 14 April 2019.
- Hart Duerson, Meena. "Kathie Lee and Hoda: Why we drink on the air". TODAY.com. Retrieved 25 February 2019.
- "Watch Joshua Radin sing 'Brand New Day' live on TODAY". TODAY.com. Retrieved 14 April 2019.
- Canfield, David (24 June 2019). "How Jenna Bush Hager became the new book club queen". Entertainment Weekly. Retrieved 2 September 2019.
- Leach, Samantha (3 July 2019). "If Jenna Bush Hager Recommends It, America Will Read It". Glamour.com. Retrieved 2 September 2019.
- Lewis, Hilary. "Daytime Emmy Awards: 'Days of Our Lives' Scores Leading 27 Nominations". The Hollywood Reporter. Retrieved 14 April 2019.
- Schwartz, Brie (6 May 2019). "Kathie Lee Gifford Thanked Regis Philbin in Her Emotional Emmy Award Speech". Oprah Magazine. Retrieved 6 May 2019.