Todd Davis

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For the American football player, see Todd Davis (American football).
For other people named Richard Davis, see Richard Davis (disambiguation).
Todd Davis
Born Richard Todd Davis
Nationality American
Alma mater Baylor University
Occupation Co-founder, chairman and CEO
Known for LifeLock

Richard Todd Davis, also known as Todd Davis,[1] is the founder of LifeLock, a personal fraud protection company.[2][3]


Davis received his Bachelor of Business Administration in entrepreneurship and management from Baylor University in 1990.[4][5]


Davis served on executive management teams of several technology startups after graduating from Baylor. He later joined Dell in 1992 where he was able to sign clients such as 3M.[6] Davis became a member of the President’s Elite Circle and received the Dell Vision Award while with the company.[7] In 2002, Davis started his own business, Marketing Champions, where he served as CEO and worked with teams from NASCAR and the Indy Racing League.[5][8][9]

In 2005, Davis and Robert J. Maynard cofounded LifeLock.[10] LifeLock is a personal fraud protection company.[11] Davis has served as the CEO of LifeLock since its founding. As part of a marketing campaign to raise public awareness to the threat of identity theft, Davis posted his social security number on billboards and commercials. Davis was a victim of 13 cases of identity theft between 2007 and 2008.[12] The company ranked eighth on Inc. Magazine’s 500 list in 2010,[13] and in 2012, Davis took the company public. By 2014, LifeLock had over 3 million subscribers and 700 employees.[14]

Other activities[edit]

Davis is a regular speaker at conferences and other events. In April 2013, he was a speaker at the Startup America Summit in Phoenix, Arizona,[15] the Silicon Desert December Meetup, and the company also presented a free Identity Theft Summit for local law enforcement officials in Arizona.[16] Davis presented at the 2014 South by Southwest Online Privacy: Nuclear Meltdown or NextGen Fuel discussions.[4] He was selected to speak at the 2014 Global Ethics Summit,[17] and participated in the 2014 Inside the Reporter’s Notebook event for the Phoenix Business Journal.[14]

Davis has contributed to Forbes Magazine and The Huffington Post with identity theft protection advice for individuals.[18][19]


Davis, through LifeLock, contributes to Conquer Paralysis Now and serves on the Board of Directors.[6] The foundation, founded in 2001, works to find a cure for paralysis.[20] He is an honorary advisor the National Organization for Victim Assistance, as well as an honorary board member for BioAccel. He’s also on the board of directors for the Boys & Girls Club of Greater Phoenix.[21][22][23]


Davis won the Ernst & Young Entrepreneur of the Year for Top Emerging Company for Orange County and Desert Cities in 2009.[24] He was also awarded the CRM Magazine's Service Elite Award, The Arizona Business Leadership Association's Leadership Award and Arizona Business Journal's 25 Most Admired CEOs in 2009.[7][23]


  1. ^ Class Action Alleges Deceptive Marketing by Lifelock
  2. ^ Fraud-prevention pitchman becomes ID theft victim -
  3. ^ Interview with Todd Davis, CEO of LifeLock
  4. ^ a b "Online Privacy: Nuclear Meltdown or NextGen Fuel?". SXSW. 2014. Retrieved March 26, 2015. 
  5. ^ a b "Lifelock Inc". Bloomberg. Retrieved March 26, 2015. 
  6. ^ a b Larry Greenemeier (January 19, 2007). "High Five: Meet Todd Davis, CEO Of LifeLock". Information Week. Retrieved March 26, 2015. 
  7. ^ a b "LifeLock's Todd Davis: Building an Award-Winning Identity Theft Protection Company". Corporate Review. October 16, 2013. Retrieved March 26, 2015. 
  8. ^ "How to Proactively Prevent Identity Theft". Internet ScamBusters. Retrieved March 26, 2015. 
  9. ^ David Swartz (2013). "2013 Value Investing Challenge Finalist" (PDF). Value Investing Challenge. Retrieved March 26, 2015. 
  10. ^ "LifeLock Management". LifeLock. Retrieved March 26, 2015. 
  11. ^ Fraud-prevention pitchman becomes ID theft victim -
  12. ^ Cracking LifeLock: Even After a $12 Million Penalty for Deceptive Advertising, the Tempe Company Can't Be Honest About Its Identity-Theft-Protection Service
  13. ^ Patrick O'Grady (August 24, 2015). "LifeLock tops among AZ firms on Inc. 500". Phoenix Business Journal. Retrieved March 26, 2015. 
  14. ^ a b Ilana Lowery (February 20, 2015). "LifeLock CEO shares more than SSN in first 'Reporter's Notebook' event". Phoenix Business Journal. Retrieved March 26, 2015. 
  15. ^ "Startup America Summit Speakers". Startup America Summit. 2013. Retrieved March 26, 2015. 
  16. ^ "LifeLock Presents Free Identity Theft Summit to Bring Together Law Enforcement Officials in Arizona". CNBC. January 31, 2013. Retrieved March 26, 2015. 
  17. ^ "Global Ethics Summit". Ethisphere. 2014. Retrieved March 26, 2015. 
  18. ^ "How to prevent identity theft". Forbes. March 14, 2007. Retrieved March 26, 2015. 
  19. ^ "Cybersecurity: How To Protect Your Company From A Data Hack". Huffington Post. June 10, 2011. Retrieved March 26, 2015. 
  20. ^ "Sam Schmidt Paralysis Foundation". National Spinal Cord Injury Association. Retrieved March 26, 2015. 
  21. ^ "Honorary Advisory Board of Directors". National Organization for Victim Assistance. Retrieved March 26, 2015. 
  22. ^ "Board of Directors". Bioaccel. Retrieved March 26, 2015. 
  23. ^ a b Patrick O'Grady (February 17, 2015). "Executive profile: Todd Davis of LifeLock". Phoenix Business Journal. Retrieved March 26, 2015. 
  24. ^ "Ernst & Young Entrepreneur of the Year 2009 Awards". Ernst & Young. Retrieved March 26, 2015.