Todd Davis

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Todd Davis
Richard Todd Davis

South Carolina
Alma materBaylor University
OccupationCofounder, chairman, and CEO
Known forLifeLock
Net worthUSD$221 Million (July 2020)

Richard Todd Davis, also known as Todd Davis,[1] is the cofounder of LifeLock, an American identity theft protection company based in Tempe, Arizona,[2][3] that's now a subsidiary of Symantec.[4]


Davis received his Bachelor of Business Administration in entrepreneurship and management from Baylor University in 1990.[5][4]


After graduating from Baylor, Davis served on executive management teams of several technology startups. He joined Dell in 1992, where he signed clients such as 3M.[6] Davis became a member of the President’s Elite Circle and received the Dell Vision Award while with the company.[7] In 2002 Davis started his own business, Marketing Champions, where he served as CEO and worked with teams from NASCAR and the Indy Racing League (now known as the IndyCar Series).[4][8][9]

In 2005 Davis and Robert J. Maynard cofounded LifeLock,[10] a personal fraud protection company.[11] Davis served as CEO of LifeLock since its founding. As part of a marketing campaign to promote his company's credit monitoring services, Davis posted his social security number on billboards and commercials. As a result, he was a victim of at least 13 cases of identity theft between 2007 and 2008, belying LifeLock's claims that its services protect consumers against identity theft and fraud. The Federal Trade Commission imposed a $12 million penalty on the company for deceptive advertising, likening Davis and LifeLock marketers to "con artists."[12]

In 2010 the company ranked eighth on Inc. Magazine’s 500 list.[13] In 2012 Davis took the company public. By 2014 LifeLock had over 3 million subscribers and 700 employees.[14]

In January 2016 Davis resigned as CEO of LifeLock; he became executive vice chairman of the Board of Directors on March 1, 2016. LifeLock became Norton LifeLock, a subsidiary of Symantec, in February 2017.[15]

Other activities[edit]

Davis is a regular speaker at conferences and other events. In April 2013 he was a speaker at the Startup America Summit in Phoenix, Arizona,[16] the Silicon Desert December Meetup, and the company also presented a free Identity Theft Summit for local law enforcement officials in Arizona.[17] Davis presented at the 2014 South by Southwest Online Privacy: Nuclear Meltdown or NextGen Fuel discussions.[5] He was selected to speak at the 2014 Global Ethics Summit,[18] and participated in the 2014 Inside the Reporter’s Notebook event for the Phoenix Business Journal.[14]

Davis has contributed to Forbes Magazine and HuffPost (formerly The Huffington Post) with identity theft protection advice for individuals.[19][20]


Davis, through LifeLock, contributes to Conquer Paralysis Now and serves on the Board of Directors.[6] The foundation, founded in 2001, works to find a cure for paralysis.[21] He is an honorary advisor of the National Organization for Victim Assistance as well as an honorary board member for BioAccel. He’s also on the board of directors for the Boys & Girls Club of Greater Phoenix.[22][23][24]


Davis won the Ernst & Young Entrepreneur of the Year for Top Emerging Company for Orange County and Desert Cities in 2009.[25] He was also awarded CRM Magazine's Service Elite Award, the Arizona Business Leadership Association's Leadership Award, and listed in Arizona Business Journal's 25 Most Admired CEOs in 2009.[7][24]

See also[edit]


  1. ^ Class Action Alleges Deceptive Marketing by Lifelock
  2. ^ Fraud-prevention pitchman becomes ID theft victim -
  3. ^ Interview with Todd Davis, CEO of LifeLock
  4. ^ a b c "Lifelock Inc". Bloomberg. Retrieved March 26, 2015.
  5. ^ a b "Online Privacy: Nuclear Meltdown or NextGen Fuel?". SXSW. 2014. Retrieved March 26, 2015.
  6. ^ a b Larry Greenemeier (January 19, 2007). "High Five: Meet Todd Davis, CEO Of LifeLock". Information Week. Retrieved March 26, 2015.
  7. ^ a b "LifeLock's Todd Davis: Building an Award-Winning Identity Theft Protection Company". Corporate Review. October 16, 2013. Retrieved March 26, 2015.
  8. ^ "How to Proactively Prevent Identity Theft". Internet ScamBusters. Retrieved March 26, 2015.
  9. ^ David Swartz (2013). "2013 Value Investing Challenge Finalist" (PDF). Value Investing Challenge. Retrieved March 26, 2015.
  10. ^ "LifeLock Management". LifeLock. Retrieved March 26, 2015.
  11. ^ Fraud-prevention pitchman becomes ID theft victim -
  12. ^ Cracking LifeLock: Even After a $12 Million Penalty for Deceptive Advertising, the Tempe Company Can't Be Honest About Its Identity-Theft-Protection Service
  13. ^ Patrick O'Grady (August 24, 2015). "LifeLock tops among AZ firms on Inc. 500". Phoenix Business Journal. Retrieved March 26, 2015.
  14. ^ a b Ilana Lowery (February 20, 2015). "LifeLock CEO shares more than SSN in first 'Reporter's Notebook' event". Phoenix Business Journal. Retrieved March 26, 2015.
  15. ^ Staff Writer (2017-02-14). "Symantec Closes LifeLock Acquisition, Boosts Digital Safety". Nasdaq. Retrieved 2018-03-27.
  16. ^ "Startup America Summit Speakers". Startup America Summit. 2013. Retrieved March 26, 2015.
  17. ^ "LifeLock Presents Free Identity Theft Summit to Bring Together Law Enforcement Officials in Arizona". CNBC. January 31, 2013. Retrieved March 26, 2015.
  18. ^ "Global Ethics Summit". Ethisphere. 2014. Retrieved March 26, 2015.
  19. ^ "How to prevent identity theft". Forbes. March 14, 2007. Retrieved March 26, 2015.
  20. ^ "Cybersecurity: How To Protect Your Company From A Data Hack". Huffington Post. June 10, 2011. Retrieved March 26, 2015.
  21. ^ "Sam Schmidt Paralysis Foundation". National Spinal Cord Injury Association. Retrieved March 26, 2015.
  22. ^ "Honorary Advisory Board of Directors". National Organization for Victim Assistance. Retrieved March 26, 2015.
  23. ^ "Board of Directors". Bioaccel. Retrieved March 26, 2015.
  24. ^ a b Patrick O'Grady (February 17, 2015). "Executive profile: Todd Davis of LifeLock". Phoenix Business Journal. Retrieved March 26, 2015.
  25. ^ "Ernst & Young Entrepreneur of the Year 2009 Awards". Ernst & Young. Retrieved March 26, 2015.