Todd Sampson

From Wikipedia, the free encyclopedia

Todd Sampson
Todd Sampson.jpg
Sampson and his wife Neomie
Born1970 (age 52–53)
EducationB.A. (Queen's University)
M.B.A. (Cape Town University)
Redesign My Brain
Todd Sampson's Body Hack
Life on the Line
SpouseNeomie Sampson

Todd Sampson is a Canadian-born Australian award-winning documentary-maker and television presenter.[2] He appears as a co-host on the marketing discussion program Gruen and as a guest host on The Project. He wrote, produced and presented the science documentary series, Redesign My Brain which won Documentary of the Year. He is the host and producer of the ABC documentary series, Life on the Line. Sampson also writes, produces and hosts Body Hack, an adventure documentary series for Discovery International and Channel TEN which was nominated for Best Factual Series and Most Outstanding Documentary of the Year. In 2016, Sampson also acted a small part as Provost in the Oscar-nominated feature film Lion. In 2018, he won Television Personality of the Year at the GQ Men of the Year Awards. Sampson is an adventurer and has climbed to the summit of Mount Everest.[3]

Early life and education[edit]

Sampson was born in Sydney, Nova Scotia, Canada. He left Cape Breton at age 16, completing his schooling at the Pearson United World College of the Pacific, to which he won a $30,000 scholarship. He then studied economics and biology at Queen's University in Ontario, working as a college counselor to supplement his income. He applied for another international scholarship and went on to complete an M.B.A. at the University of Cape Town.[4]

Business career[edit]

Sampson started in advertising at the Cape Town agency The White House. In the mid-1990s, he worked as a strategist at Australian company The Campaign Palace.[4] He joined Leo Burnett Sydney in 2002[5] and was later appointed CEO of Leo Burnett Australia. In August 2015, Sampson stepped back to the role of non-executive chairman. In December 2016, he resigned as chair of Leo Burnett and is no longer a part of the advertising industry.[6]

He is the co-creator of the Earth Hour initiative, one of the largest environmental movements in history, reaching more than 1.4 billion people in more than 5,500 cities.[7]

In 2014, Sampson was appointed to the board of directors of Fairfax Media, a 2.5-billion-dollar multi-platform media company in Australasia.[7] Effective February 2015, Sampson joined the Qantas board of directors as a non-executive director.[8][9]

Sampson is an adventurer, having completed an unguided ascent to the top of Mount Everest.[citation needed]

Television career[edit]

Sampson is a regular panellist on the ABC television media review program Gruen. He sometimes appears as a panellist and guest host on Network Ten's The Project.

In October 2013, he was the subject of a science documentary series, Redesign My Brain. The documentary won the 2014 AACTA Award for Best Documentary Television Program. Sampson has also written and hosted an adventure science series for Discovery International and Network 10 called Todd Sampson's Body Hack. Body Hack was nominated for two Logie Awards - Best Factual Series and Most Outstanding Documentary Series. Sampson also acted a small part as Provost in the Oscar-nominated feature film Lion. In early 2017, Sampson hosted an ABC Science documentary called Life on the Line.

In 2021, the two-part documentary series Mirror, Mirror, created and written by Samspon, screened on Network Ten. The documentary explored the crisis of body image dissatisfaction in society and the manipulative trillion-dollar industry that profits from it.[10] A second season explores how the internet is changing society and what people can do about it. [11]


The Australian Financial Review and News Limited ranked him as one of the most influential executives in Australia. He has won a CEO of the Year Award twice and has featured on the cover of BRW magazine. He was ranked as one of the most influential men under 45 by Men's Style and was nominated for GQ's Man of the Year Award.[citation needed]

An art piece by Michelle St Anne called I Love Todd Sampson – Voices of the Vulnerable was performed at Walsh Bay in February and March 2013.[12]


  1. ^ "Qantas appoints Todd Sampson as non-executive director". 9 January 2015. Retrieved 9 July 2018.
  2. ^ "Todd Sampson". Leo Burnett Australia. Archived from the original on 3 May 2015. Retrieved 10 May 2015.
  3. ^ Tabakoff, Nick (21 October 2013). "Ain't no mountain high enough in Sampson's ascent". The Australian. Retrieved 10 May 2015.
  4. ^ a b Knox, Malcolm (13 November 2010). "A head for the hard sell". The Sydney Morning Herald. Retrieved 10 May 2015.
  5. ^ "Sampson to CEO of Leo Burnett Sydney". Campaign Brief. 11 January 2008. Retrieved 10 May 2015.
  6. ^ Mason, Max (30 January 2017). "Todd Sampson leaves advertising, Leo Burnett". The Sydney Morning Herald. Retrieved 2 July 2018.
  7. ^ a b "Fairfax Media appoints Todd Sampson to board". ABC News. 30 May 2014. Retrieved 10 May 2015.
  8. ^ "Qantas appoints Todd Sampson as non-executive director". ABC News. 9 January 2015. Retrieved 10 May 2015.
  9. ^ "Board of Directors". Qantas. Retrieved 10 May 2015.
  10. ^ ""The problem is everywhere": Why Todd Sampson made Mirror Mirror".
  11. ^ Kelly, Vivienne (26 September 2022). "Todd Sampson's 'Mirror Mirror: Love and Hate' to Premiere on October 10".
  12. ^ Blake, Jason (4 March 2013). "Ambitious work loses out to distractions in stroll along pier". The Sydney Morning Herald. Retrieved 10 May 2015.

External links[edit]