- All Raisin
- Bōkun Habanero
- Caramel corn
- ふわ丸 (Fuwamaru) Ninja snack
- Chokobi (チョコビ)
Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in engagement marketing, by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.
- "Company Overview of Tohato Inc.". bloomberg.com. Bloomberg. Retrieved August 18, 2016.
- Snow, Jean. "Snack Armies Wage War in Mobile Game". wired.com. Wired. Retrieved August 18, 2016.
- (Japanese) Tohato official site
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