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|Genre||Cute, bright, Japanese|
|Founded||2005, Los Angeles, California|
|Founder||Simone Legno, Ivan Arnold, Pooneh Mohajer|
|Ivan Arnold, CEO |
Simone Legno, CCO
Pooneh Mohajer, COO
|Products||apparel, toys, cosmetics|
tokidoki ("sometimes" in Japanese) is the Japanese-inspired lifestyle brand created in 2005 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold. They produce apparel, footwear, accessories and other products using art, cartoon characters and the logo designed by Simone Legno.
Tokidoki has collaborated with several industries such as Levi’s, Skull Candy, New Era, Mikasa, Fujitsu, Be@rbrick, RIDE Snowboards, ASICS Onitsuka Tiger, Hello Kitty, Smashbox, Barbie, LeSportsac, LÍLLÉbaby, Kanga Care, Ju-Ju-Be and FlowPlay.
In April 2005, the co-founder of cosmetics company Hard Candy, Pooneh Mohajer, and her husband Ivan Arnold, saw Simone Legno's personal portfolio website, which had some popularity, being listed as one of The Independent's top ten "websites of the week". They subsequently arranged to meet him, and Simone joined them in Los Angeles. Simone has become a recent fixture at the San Diego Comic Con and makes appearances at various locations worldwide for signings and promotions. Simone has also made a guest appearance on Extreme Makeover: Home Edition.