Tomas Maier

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Tomas Maier
Tomas Maier.jpg
Born April 1957
Pforzheim, Germany
Occupation Creative Director
Employer Bottega Veneta (Former)

Tomas Maier (born 1957) is a German-born designer. From 2001 to 2018, he served as Creative Director at Italian luxury lifestyle brand Bottega Veneta,[1] subsidiary of Kering.[2]

Early life and training[edit]

Born in April 1957 in Pforzheim, Germany, at the edge of the Black Forest, Maier was raised in a family of architects and attended a Waldorf school as a child. From there he headed to Paris, where he trained at the Chambre Syndicale de la Haute Couture.[2]

Career[edit]

Maier's early professional experience includes designing for several fashion and luxury goods houses in France, Italy, and Germany, including Guy Laroche, Sonia Rykiel, where he designed men’s wear for eight years, and Revillon, where he spent four years as creative director.[2] For nine years, Maier was a women’s ready-to-wear designer at Hermès, where he also designed some leather goods and accessories. By 1999, he quit all his contracts and moved to Florida.

Bottega Veneta, 2001–2018[edit]

Maier was appointed by Tom Ford to become the Creative Director at Bottega Veneta in June 2001,[2][3] when the company was acquired by Kering, formerly Gucci Group.[4]

During his time at Bottega Veneta, Maier presided over an extensive but deliberate expansion of the brand. He presented his first collection, which consisted solely of accessories, in September 2001, just a few months after being hired. Before embarking on a broader mission, he constituted the core values of Bottega Veneta, which he called “the four cornerstones”: fine-quality materials, extraordinary craftsmanship, contemporary functionality, and timeless design. The Cabat was introduced by Maier in his first collection and was designed to represent each of these core values, since becoming one of the label’s top selling items. Maier also affirmed that Bottega Veneta would return to its logo-less heritage,[2] conveyed in the famous slogan, “When your own initials are enough.”

Using those principles as a roadmap, Maier grew Bottega Veneta into the luxury lifestyle brand that it is today. In the first two years, he oversaw the opening of Bottega Veneta flagship stores in London, Paris, Milan, and New York, and added a small selection of women’s and men’s ready-to-wear pieces to the seasonal presentations. His first women’s ready-to-wear show took place in February 2005 and the first men’s runway show was held in June 2006. Among the product categories that Bottega Veneta now offers, in addition to full women’s and men’s ready-to-wear collections, are accessories, fine jewelry, furniture, seating, tabletop, desktop, luggage, porcelain, eyewear, fragrance and watches. To help perpetuate the traditions that define the Bottega Veneta brand, Maier helped found an artisan school, La Scuola della Pelleteria, in Vicenza in 2006. In addition, St. Regis Hotels in Rome, Florence and Park Hyatt Hotel in Chicago offer Bottega Veneta suites.[5]

In 2014, Maier and Bottega Veneta partnered with the Japanese publication Casa BRUTUS and launched an initiative to raise awareness of the potential destruction of numerous significant Modernist buildings in Japan due to economics, politics and the preparation for the 2020 Summer Olympics.[6]

Under Maier's leadership, Bottega Veneta tripled its revenues[7] and exceeded $1 billion in revenues for the first time in 2012 before revenues fluctuated for the following years.[8] By 2017, Saint Laurent overtook Bottega Veneta as Kering’s second-biggest source of revenue; Kering announced Maier's resignation on 13 June 2018.[1]

Tomas Maier[edit]

Tomas Maier established his eponymous swimwear label in 1997, with business partner Andrew Preston, and an online boutique was launched in 1998.[2][9] Since then, five eponymous stores have opened in Palm Beach, Bal Harbour, East Hampton, and NYC. The collection is sold at over 100 stores in more than 30 countries around the world.[2][10] On 19 November 2013, Kering announced it is investing in Tomas Maier's own label to "infusing it with the capital needed to ramp up expansion, including the addition of more company-owned boutiques".[2] As of November 2013, the private label generated about $10 million in revenue annually from swimwear, knitwear, and jersey.[2]

In 2018, Tomas Maier teamed up with Japanese casual wear retailer Uniqlo for a one-time-only resort-focused collection.[11]

Awards[edit]

  • 2004: GQ Germany Award – Man of the Year in the Fashion International Category
  • 2006: US Luxury Institute Award – The Most Prestigious Women’s Luxury Fashion Brand for Bottega Veneta
  • 2006: London Walpole Award – Best International Brand for Bottega Veneta
  • 2007: German Forum Preis Award from TextilWirschaft – Creativity and Excellence in Design
  • 2007: FGI “Rule Breakers” Award
  • 2007: Elle Style Hong Kong Award – Best International Accessories Designer
  • 2007: DNR Award - Designer of the Year
  • 2007: Wallpaper Award – Best Library for Bottega Veneta library table
  • 2009: Accessories Council Excellence Award (ACE Award) – Designer of the Year
  • 2012: Accademia del Profumo – Best Olfactory Brand and Best Italian Brand for Bottega Veneta Parfum

Personal life[edit]

Maier moved to Florida in 1999.[12]

References[edit]

  1. ^ a b Pascale Denis (June 13, 2018), Bottega Veneta creative director Maier standing down Reuters.
  2. ^ a b c d e f g h i Socha, Miles (19 November 2013). "Kering Takes Stake in Tomas Maier Brand". WWD. Retrieved 19 November 2013. 
  3. ^ "Bottega Veneta RTW Spring 2014". WWD. 21 September 2013. Retrieved 21 September 2013. 
  4. ^ Bennett, Drake Meet the Man Who Makes the Perfect Dress Shirt Bloomberg. April 5, 2016
  5. ^ John Colapinto (January 3, 2011), Profiles: Tomas Maier - Just Have Less New Yorker.
  6. ^ Brooke Bobb (December 12, 2014), Tomas Maier’s Quest to Preserve Japanese Modernist Landmarks T: The New York Times Style Magazine.
  7. ^ Harriet Agnew and Jo Ellison (June 13, 2018), Bottega Veneta is parting ways with creative director Tomas Maier Financial Times.
  8. ^ Matthew Schneier (June 13, 2018), Tomas Maier and Bottega Veneta Part Ways New York Times.
  9. ^ "Tomas Maier". Net-A-Porter. Retrieved 12 February 2010. 
  10. ^ "Background". Tomas Maier's own website. Retrieved 12 February 2010. 
  11. ^ Vanessa Friedman (May 16, 2018), Uniqlo Makes a Designer Bid for Your Warm-Weather Wardrobe New York Times.
  12. ^ Kathryn Hopkins (January 12, 2018), Tomas Maier Sells One of His Florida Homes for $9.5 Million Women's Wear Daily.

External links[edit]