Tone (TVXQ album)

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Studio album by
ReleasedSeptember 28, 2011
LabelAvex Trax
Tohoshinki chronology
Before U Go
Catch Me
Singles from Tone
  1. "Why? (Keep Your Head Down)"
    Released: January 26, 2011
  2. "Superstar"
    Released: July 20, 2011

Tone (stylized as TONE) is the fifth Japanese studio album (tenth overall) by South Korean pop group Tohoshinki, released on September 28, 2011 by Avex Trax. It is Tohoshinki's first Japanese album since becoming a two-piece band, with members Yunho and Changmin. Tone was released in three physical versions – Version A, a CD+DVD version with music videos; Version B, another CD+DVD version with off-shot movies; and Version C, a CD only version with a bonus track. Composing sessions for the album began in 2009, bull full production began in early 2011.

Musically, Tone is a pop music album largely consisting of uptempos, midtempos, and ballads with R&B, electropop and rock influences. Tone received positive reviews upon its release, with some critics praising it as one of Tohoshinki's most cohesive Japanese album to-date. The album was a major commercial success: it was Tohoshinki's first studio album (not including their greatest hits album Best Selection 2010) to top the Oricon Albums Chart, selling 205,000 copies on its first week of release. Earning a platinum certification by the Recording Industry Association of Japan (RIAJ) two weeks later, Tone eventually became Tohoshinki's best-selling original Japanese studio album, with over 330,000 copies sold.[1]


The second single "Superstar" was originally written with English lyrics and titled "Everyday Superstar".[2] When the song was translated into Japanese the lyrics and meaning were completely changed apart from the single word "Superstar". Co-writer Lars Halvor Jensen told HitQuarters that the translator kept it in because "it's a catchy word that everybody understands".[2] The original English language song was recorded by the Irish pop duo Jedward and included on their second album Victory. It was also included as the bonus track on the Japanese release of their debut album Planet Jedward.


On July 30, 2011, while attending the a-Nation 10th Anniversary for Life Charge & Weider in Jelly concert, U-Know revealed that their upcoming Japanese album was slated for release on September 28. There Max also revealed that their 5th Nationwide Japanese tour would be starting in January of next year.[3][4]

July 31 it was revealed that previously released tracks "Why? (Keep Your Head Down)", "Maximum", "Superstar", and "I Don't Know" would be included on the album and that three versions: CD+DVD (limited edition version A), CD+DVD (limited edition version B) and CD (Normal Version C) of the album would be released.[5]

On August 15 it was revealed that one of the songs off the album "Back to Tomorrow" would be used as the CM song for Illuneige, a product by Menard Cosmetics. A 1-minute, 12-second preview of the song was available on the Illuneige site.[6]

On August 27 the track list for all three versions of Tone were revealed on Tohoshinki's official Japanese website, along with a 17-second preview of the song "B.U.T (Be-Au-Ty)". The limited edition bonuses were revealed to be a jacket sized card (1 out of 6) and event application (for versions A, B and C), "Superstar" PV shoot off shot movie (for version A), and special miniphotobooklet (for version B).[7]

On September 2, 2011 Tohoshinki revealed the jacket covers for all three versions of Tone, as well as a 30-second teaser for "Duet" on their Japanese site.

From September 2–4 Tohoshinki participated in SMTown Live '10 World Tour, where they performed their yet-to-be released song "B.U.T (Be-Au-Ty)".[8]

September 6, Avex Trax's official YouTube page released a 15-second MV teaser of "B.U.T (Be-Au-Ty)".[9] 5 days later, a 1-minute, 30-second version of "B.U.T (Be-Au-Ty)" was shown, along with three behind-the-scenes footage clips, on Fuji TV's Mezamashi TV.[10] September 19 the full music video for "B.U.T (Be-Au-Ty)" was released through various sites.[11]

On September 27, 2011, the first day of album release, Tone topped the Oricon Daily Album Chart at first place by selling 105,484 copies,[12] surpassing their previous studio album The Secret Code's first day sales of 82,891 copies, the album maintained the daily #1 rank for the remainder of the week. On October 4, 2011, Oricon reported that Tone has sold over 204,980 copies for the week of 9/26~10/2, again surpassing The Secret Code's first week sales of 157,954 copies; it ranked first on the Oricon Weekly Album Chart and earned Tohoshinki their first weekly #1 rank for a studio album release.[1] This is also the first time in over 11 years that a foreign male artist has sold over 200,000 copies in the first week since Bon Jovi's Crush.[13] On November 7, 2011, Oricon reported that Tone has sold over 278,057 copies for the month of October, topping the Oricon Monthly Album Chart at first place, making this the first time Tohoshinki has achieved the monthly #1 rank with a studio album release.[14]

On October 7, 2011, Tone was certified Platinum by the Recording Industry Association of Japan (RIAJ) for shipping over 250,000 copies.[15] On December 19, 2011, Oricon reported that Tone has sold over 293,674 copies in 2011, ranked 20th for the year on the Oricon Yearly Album Chart.[16]

Track listing[edit]

Version C[edit]

1."Introduction: Magenta"Shinjiroh InoueShinjiroh Inoue1:32
2."B.U.T (Be-Au-Ty)"Yoo Young-jin, LunaYoo Young-jin, Ryan Jhun, Antwann Frost3:35
3."I Think U Know"LunaNermin Harambasic, Robin Jenssen, Ronny Svendsen, Anne Judith Wik4:07
4."Duet"Shinjiroh InoueShinjiroh Inoue4:19
5."Thank You My Girl"LunaJohn Paul Lam, Tony Oh, Akil Thompson3:11
6."Telephone"LunaMichele, Vice-Maslin, C.J. Vanston, Matt Tryggestad3:25
7."Back to Tomorrow"Shinjiroh InoueWhite N3rd, Paul Lewis3:39
8."Why? (Keep Your Head Down)" (Japanese version)LunaYoo Han-jin, Yoo Young-jin4:00
9."Maximum" (Japanese version)LunaYoo Young-jin3:42
10."I Don't Know"LunaHitchhiker3:24
11."Superstar"LunaLars Halvor Jensen, Johannes Joergensen, Drew Ryan Scott, Lindy Robbins3:43
12."Flowers with the Color of Happiness" (シアワセ色の花 Shiawase Iro no Hana)Katsuhiko YamamotoKatsuhiko Yamamoto6:42
13."Easy Mind"LunaCoach, greensleeves3:45
14."Weep"Shinjiroh Inouesolaya4:22
15."Somebody to Love" (2011 version)Yoshimitsu Sawamoto, Mai OsanaiKei Haneoka4:03
Total length:57:37

Version A[edit]

Version B[edit]


Weekly charts[edit]

Chart (2014, 2015) Peak
Japanese Albums Chart (Oricon) 1
Billboard Japan Top Albums[17] 1
South Korean Albums Chart (Gaon)[18] 4
South Korean International Albums Chart (Gaon)[19] 1
Taiwanese East Asian Albums Chart (G-Music) 5


Released Oricon chart Peak Debut sales Sales total
September 28, 2011 Daily Albums Chart 1 105,484 331,600
Weekly Albums Chart 1 204,980
Monthly Albums Chart 1 278,057
Yearly Albums Chart 20 293,674


Region Certification Certified units/Sales
Japan (RIAJ)[15] Platinum 250,000^

^shipments figures based on certification alone

Release history[edit]

Format Country Date Version Distributing label
CD+DVD (Normal)
CD+DVD (Limited)
September 28, 2011
All versions
Avex Trax
South Korea
October 14, 2011
Version A, C
S.M. Entertainment
All versions
Avex Taiwan
November 26, 2011
Universal Records

See also[edit]


  1. ^ a b "TVXQ rewrites Oricon history with new Japanese album". 2010-11-17. Retrieved 2012-08-04.
  2. ^ a b "Q&A on K-pop with Lars Halvor Jensen". HitQuarters. 24 Oct 2011. Retrieved 27 Oct 2011.
  3. ^ "東方神起:新作と日本ツアー開始を発表「日本での活動増える」 - MANTANWEB(まんたんウェブ)" (in Japanese). Retrieved 2012-08-04.
  4. ^ "동방신기 2년만에 일본 새앨범 발표, 내년 1월 투어 돌입 : 네이트 뉴스". Retrieved 2012-08-04.
  5. ^ "Tohoshinki to release new album in September!". 2011-07-31. Retrieved 2012-08-04.
  6. ^ "CM・アーティスト紹介|27の秘密を持つエイジングケア イルネージュ|MENARD". Retrieved 2012-08-04.
  7. ^ "Tohoshinki reveals track list + song preview for new album, "TONE"". 2011-08-27. Retrieved 2012-08-04.
  8. ^ 동방신기, 두 번째 도쿄돔 입성 "우리는 계속 도전하고 있다" :: 네이버 뉴스 (in Korean). 2011-09-05. Retrieved 2012-08-04.
  9. ^ "東方神起 / "B.U.T (Be-Au-Ty)" PV 15 sec ver". YouTube. 2011-09-06. Retrieved 2012-08-04.
  10. ^”/
  11. ^ "Tohoshinki reveals full PV for B.U.T (BE-AU-TY)". 2011-09-19. Retrieved 2012-08-04.
  12. ^ 東方神起、再始動後初アルバムが初日首位. Oricon (in Japanese). September 28, 2011. Retrieved October 4, 2011.
  13. ^ "【オリコン】史上初!韓国勢新作が同時首位…シングルT-ARA&アルバム東方神起". Oricon (in Japanese). October 4, 2011. Retrieved October 4, 2011.
  14. ^ "CDアルバム 月間ランキング-ORICON STYLE ランキング". Oricon (in Japanese). November 7, 2011. Archived from the original on November 13, 2011. Retrieved November 7, 2011.
  15. ^ a b 一般社団法人 日本レコード協会|各種統計 (in Japanese). RIAJ. October 8, 2011. Retrieved October 8, 2011.
  16. ^ "2011年オリコン年間CD&DVDランキングを大発表!』-ORICON STYLE ミュージック". Oricon (in Japanese). December 19, 2011. Retrieved December 19, 2011.
  17. ^ "Billboard Japan Charts Top Albums". Billboard Japan. Archived from the original on May 23, 2012. Retrieved October 6, 2011.
  18. ^ "Gaon Albums Chart, October 9–15, 2011". Gaon Music Chart (in Korean). Retrieved 2015-04-03.
  19. ^ "Gaon International Albums Chart, October 9–15, 2015". Gaon Music Chart (in Korean). Retrieved 2015-04-03.

External links[edit]