Tone It Down

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"Tone It Down"
Tone that down.jpeg
Single by Gucci Mane featuring Chris Brown
from the album Mr. Davis
ReleasedJune 20, 2017
FormatDigital download
Genre
Length3:41
Label
Songwriter(s)
Producer(s)
Gucci Mane singles chronology
"Down"
(2017)
"Tone It Down"
(2017)
"Fetish"
(2017)
Chris Brown singles chronology
"African Bad Gyal"
(2017)
"Tone It Down"
(2017)
"Pie"
(2017)

"Tone It Down" is a song by American rapper Gucci Mane, featuring American singer Chris Brown. It was released on June 20, 2017 as the lead single from Gucci Mane's album Mr. Davis (2017). The song was written by Mane and Brown, and produced by Cardiak and Hitmaka.[3]

Background[edit]

"Tone It Down" was released about a month after he dropped the commercial mixtape Droptopwop. Mane and Brown had collaborated on previous releases like Brown's hit single "Party" co-starring Usher, Mane's b-side "MoonWalk" co-starring Akon, and "Ms. Breezy" off Brown's 2010 mixtape In My Zone 2.[4]

Composition[edit]

The song is based on a flute-driven production from Cardiak & Hitmaka.[5] Lyrically, the track has Gucci demanding those around him to take his actions seriously and humble themselves, hence the title. "Hold up lil homie tone it down / 'Cause the jewelry that you're rockin' is for kids / I'm a grown up," the rapper insists in his first verse.[6]

Music video[edit]

The music video was released August 6, 2017.[7]

Charts[edit]

Chart (2017) Peak
position
US Bubbling Under Hot 100 Singles (Billboard)[8] 16
US Bubbling Under R&B/Hip-Hop Singles (Billboard)[9] 2
US R&B/Hip-Hop Airplay (Billboard)[10] 24

Certifications[edit]

Region Certification Certified units/Sales
United States (RIAA)[11] Gold 500,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history[edit]

Region Date Format Label Ref.
United States June 20, 2017 Digital download [12]
July 24, 2017 Urban Contemporary radio [13]

References[edit]

  1. ^ "Tone It Down | Warner/Chappell Music". Warner/Chappell Music. Retrieved October 7, 2017.
  2. ^ https://hypebeast.com/2017/6/gucci-mane-chris-brown-tone-it-down
  3. ^ http://www.xxlmag.com/rap-music/new-music/2017/06/gucci-mane-chris-brown-tone-it-down/
  4. ^ http://www.billboard.com/articles/columns/hip-hop/7840864/gucci-mane-tone-it-down-chris-brown-song
  5. ^ http://www.hotnewhiphop.com/gucci-mane-tone-it-down-feat-chris-brown-prod-by-hitmaka-new-song.1974669.html
  6. ^ http://www.thefader.com/2017/06/20/gucci-mane-tone-it-down-chris-brown
  7. ^ http://www.hotnewhiphop.com/gucci-mane-chris-brown-tone-it-down-video-new-video.42462.html
  8. ^ http://www.billboard.com/biz/search/charts?f[0]=ts_chart_artistname%3Agucci%20mane&f[1]=itm_field_chart_id%3A344&f[2]=ss_bb_type%3Achart_item&type=2&artist=gucci%20mane
  9. ^ http://www.billboard.com/biz/charts/2017-08-26/bubbling-under-r-and-b-hip-hop-singles
  10. ^ "Gucci Mane Chart History (Hot R&B/Hip-Hop Airplay)". Billboard. Retrieved August 22, 2017.
  11. ^ "American single certifications – Gucci Mane – Tone It Down". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  12. ^ "Tone It Down by Gucci Mane featuring Chris Brown".
  13. ^ "Adds Report". All Access. Retrieved August 1, 2017.