Toon Disney

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Toon Disney
Launched April 18, 1998; 18 years ago (1998-04-18)
Closed February 13, 2009; 8 years ago (2009-02-13)
Network Disney Channels Worldwide
Picture format 720p (HDTV)
480i (SDTV)
Headquarters Burbank, California, U.S.
Replaced by Disney XD
Disney Cinemagic
Sister channel(s) Disney Channel
Playhouse Disney
Timeshift service Toon Disney +1 (Europe)

Toon Disney is a defunct worldwide digital cable and satellite television channel that was owned by the Disney Channels Worldwide, a subsidiary of Disney–ABC Television Group. A spin-off of the Disney Channel, the channel mostly aired children's animated series and some live action programming. Its format had similarities to those of Discovery Kids, Cartoon Network, and Nicktoons. The channel's target audience was children ages 2–11,[1] and children ages 7–14 during its nighttime block called Jetix. Toon Disney shut down on February 13, 2009, after nearly 11 years, and was replaced by Disney XD, which has carried some programs previously seen on Toon Disney.


Toon Disney was launched on April 18, 1998, the Disney Channel's 15-year anniversary, by Disney/ABC Networks on digital tiers of DirecTV, Marcus Cable and EchoStar. The first show aired was The Sorcerer's Apprentice (1940) and other Mickey Mouse shorts. At 7 PM that day, its nighttime block, "The Magical World of Toons", was launched. With five more cable operators and Americast following in the next few months. At its launch, the channel shared half of its assigned series with the Disney Channel.[2] The channel had no advertising until its viewership reached a set number.[1] In January 1999, the first annual Pumbaa Bowl was broadcast.[3]

By September 2000, the channel was expected to reach 20 million subscribers thus would start showing advertising. Ad sales would be handled by Disney Kids Network.[4] In the Fall of 2000, Disney launched its first overseas Toon Disney channel in the United Kingdom.[5]

In June 2001, Toon Disney US launched its Most Animated Kid Search. The Santa Claus Brothers has its world premiere on the channel in December.[3] In September 2002, eight new shows joined the Toon Disney's line up.[3] With its fifth anniversary in April 2003, the channel held a Toon Disney's Magical Adventure Sweepstakes in which three winners along with 3 family members each won a trip to Disneyland Resort to see Disney's Aladdin - A Musical Spectacular.[3]

On February 14, 2004, Jetix programming blocks began on Toon Disney and as a part of the Jetix programming alliance of ABC Networks Group, Fox Kids Europe and Fox Kids Latin America.[6][7] The UK channel switched over to Disney Cinemagic in March 2006.[8]

In 2004, 4 new markets added a Toon Disney channel with three in Europe with Germany also adding a time shift channel.[9] In December, Walt Disney Television International India launched a Toon Disney channel with three language audio tracks (English, Tamil and Telugu)[10] at the same time as it debuted along with Disney Channel on Star TV.[11] In 2005, a Toon Disney channel was launched for the Nordic countries, as well as[9] another one for Japan.[12] A Hindi-language audio track was introduced on Toon Disney in India on September 1, 2005.[13]

The Toon Disney/Big Movie Show premiere of The Polar Express on December 22, 2006 was the channel's highest prime time rating with 1.35 million viewers. On January 27, 2007, Toon Disney launched its weekend afternoon programming block called "The Great Toon Weekend."[14]

In February 2009, Toon Disney US switched over to the Disney XD format and name.[15] Except for Toon Disney Arab, Toon Disney and Jetix were replaced by September 2009 with Disney XD or the Disney Channel.[16]


  • The Big Movie Show is an afternoon block of movies started in November 2004.[17]
  • Jetix was a block using programming from the Saban/Marvel library held by ABC Family Worldwide and additional original programming launched on February 14, 2004 with the block having 12 hours of weekly prime time programming to start.[6][7][18]
  • The Magical World of Toons was Toon Disney's prime time block upon the launch of the channel. During the week, shorts and series showcasing a Disney characters such as Mickey, Donald Duck, Timon & Pumbaa, Hercules, Aladdin, Doug and Pepper Ann. The block's week end consisted of animated features, mostly of those created for home video market, like The Return of Jafar, as well as some theatrical releases including A Goofy Movie, Alice in Wonderland and The Brave Little Toaster. (1998-2001-)[2][19]
  • Princess Power Hour was a block featuring Disney Princesses Jasmine and Ariel in showcasing episodes of Aladdin and The Little Mermaid. (2000-[19])
  • Chillin' With The Villains ran on Sundays with a mini-marathon featuring a villain. (2000--[19])
  • The Great Toon Weekend (GTW) was its weekend afternoon programming block for Saturday and Sunday starting at noon of seven hours of programming a day beginning on January 27, 2007. GTW started off with a two-hour movie under the banner of "Big Movie Show" followed by five hours of back-to-back episodes of the following shows: Aladdin, Timon & Pumbaa, Buzz Lightyear of Star Command, The Emperor's New School and Lilo & Stitch.[14]
  • Hangin' with the Heroes began in January 2002 was a weekend block consisting of two hours of Aladdin, Hercules and Gargoyles.[3]

International versions[edit]

Market Type Launch date Replaced by Replaced by date
United States channel April 18, 1998[2] Disney XD February 13, 2009[15]
Japan channel December 2005[12] Disney XD August 2009[20]
United Kingdom and Ireland channel September 29, 2000[5] Disney Cinemagic March 2006[8]
India (English, Tamil and Telugu) channel December 17, 2004[21][22] Disney XD November 14, 2009[22]
India (Hindi) channel September 1, 2005[13] Disney XD November 14, 2009[22]
Vietnam block on HTV7 February 2007[23]
France channel 2004 none 2007[9]
Germany channel November 2004[24] none October 14, 2011[9]
+1 channel 2004 Disney XD +1 2010[25]
Italy channel 2004 none 2011[9]
Italy +1 time-shifted channel 2009 none 2011[9]
Scandinavia (Danish) channel 2005 Disney XD 2009[9]
Scandinavia (Finnish) channel 2005 Disney XD 2009[9]
Scandinavia (Norwegian) channel 2005 Disney XD 2009[9]
Scandinavia (Swedish) channel 2005 Disney XD 2009[9]
Spanish channel none 2009[9]
Arab World channel[16]

See also[edit]


  1. ^ a b Kirchdoerffer, Ed (April 1, 1998). "A Salute to Disney Channel: Drawing up Toon Disney". Kid Retrieved March 4, 2014. 
  2. ^ a b c "Toon Disney Launch.". Animation World Magazine. May 1998. Retrieved 26 February 2014. 
  3. ^ a b c d e "Toon Disney Timeline 1998-2003". Toon Disney. Archived from the original on December 10, 2003. 
  4. ^ Hettrick, Scott (February 25, 2000). "Stay Toon-ed For Ads On Disney Spinoff Channel". All Business. The Hollywood Reporter. Archived from the original on March 21, 2009. Retrieved 12 April 2014. 
  5. ^ a b Chapman, Iain (April 29, 2000). "Toon Disney". Digital Spy. Retrieved March 4, 2014. 
  6. ^ a b Welsh, James (January 9, 2004). "Fox Kids to be rebranded as Jetix". Digital Spy. Retrieved February 24, 2014. 
  7. ^ a b Ball, Ryan (February 13, 2004). "Toon Disney Launches Jetix, Live Card Game". Animation Magazine. Retrieved March 3, 2014. 
  8. ^ a b "ITV enters full U.K. kids mkt.". Video Age International. March 1, 2006. Retrieved March 5, 2014. 
  9. ^ a b c d e f g h i j k "Channel listing: Toon Disney". MAVISE. European Audiovisual Observatory. 
  10. ^ "After Tamil & Telegu, Toon Disney goes Hindi from 1 September". Indian Television. August 22, 2005. Retrieved 26 February 2014. 
  11. ^ Bajoria, Jayshree (December 17, 2004). "Disney launches India TV channels". BBC. Retrieved February 26, 2014. 
  12. ^ a b "Toon Disney and Jetix head for Japan". C21Media. August 31, 2005. Retrieved March 12, 2014. 
  13. ^ a b "Toon Disney to be launched in Hindi from September 1". August 23, 2005. Archived from the original on September 27, 2011. Retrieved February 26, 2014. 
  14. ^ a b Ball, Ryan (January 12, 2007). "Toon Disney has 'Great Toon Weekend'". Animation Magazine. Retrieved April 4, 2014. 
  15. ^ a b Chmielewski, Dawn C. (August 7, 2008). "Enough with the girls, tween boys get their own brand of Disney love". Los Angeles Times. Archived from the original on March 31, 2014. Retrieved February 25, 2014. 
  16. ^ a b "Benjamin's buttons. Disneys global boss hit the right keys". Video Age International. October 1, 2009. Retrieved April 9, 2014. 
  17. ^ Lewis, Christian (November 12, 2006). "Toon Disney Spruces Up Big Movie Show". Muti-Channel. Retrieved April 9, 2014. 
  18. ^ Umstead, R. Thomas (March 19, 2004). "Disney Nets Bolster 'Jetix' Block". Multichannel News. Retrieved March 5, 2014. 
  19. ^ a b c ABC Cable Network Group (July 10, 2001). "Disney's Pepper Ann Takes Her Quest for Coolness to Toon Disney Beginning September 2001; All-Toon Channel Debuts New Schedule Sept. 3.". Business Wire. Retrieved March 6, 2014. 
  20. ^ Schilling, Mark (June 7, 2009). "Disney XD to launch in Japan". Variety. Retrieved April 24, 2014. 
  21. ^ "Walt Disney channels to be distributed by STAR". Economic Times. November 25, 2004. Retrieved April 23, 2014. 
  22. ^ a b c "Jetix rebrands to Disney XD in India". November 12, 2009. Retrieved April 9, 2014. 
  23. ^ "Disney's BVITV-AP brings 'Toon Disney' block to Vietnam". February 1, 2007. Retrieved March 10, 2014. 
  24. ^ "Ready, willing 'n' cable". Variety. October 24, 2004. Retrieved July 21, 2014. 
  25. ^ "TV Channel: Disney XD +1 (Germany)". MAVISE. European Audiovisual Observatory. Retrieved May 1, 2014. 

External links[edit]