Top Dawg Entertainment
|Top Dawg Entertainment|
|Country of origin||United States|
|Location||Los Angeles, California|
Top Dawg Entertainment (TDE) is an American independent record label founded in 2004, by CEO Anthony "Top Dawg" Tiffith. Dave Free and Punch are both presidents of the TDE. There are currently ten artists signed to the label: The label's flagship artists, Black Hippy members Jay Rock, Kendrick Lamar, Ab-Soul and Schoolboy Q, as well as Isaiah Rashad, SZA, Lance Skiiiwalker, SiR, Reason and Zacari. The label also houses a production division that includes Digi+Phonics, THC, King Blue and Derek "MixedByAli" Ali.
In 1997, Anthony Tiffith began as a record producer, who had produced for rappers such as The Game and Juvenile, among others. In 2003, Tiffith found a then 15-year-old Kendrick Lamar, a Compton native, who at the time went by K-Dot and had just released his first mixtape, which gained recognition and earned the young rapper a buzz in his local area. Tiffith saw potential in Lamar, signing him onto the label from the strength of the rapper's debut mixtape. It wasn't until 2005 that TDE started to gain success with another California-based rapper, Jay Rock. Following Rock's signing, TDE signed joint venture deals with Warner Bros. and later Asylum Records. However, following the merger, TDE began planning an exit strategy after the labels failed to handle Rock's debut Follow Me Home properly.
In 2007, Carson-based rapper Ab-Soul was added to the Top Dawg roster. On May 10, 2008 the label released a compilation mixtape titled Do It Nigga Squad, Volume 1, which features songs by members of the label's roster, with other appearances coming from fellow American rappers Schoolboy Q, Lil Wayne and will.i.am. All songs on the mixtape were mixed by Top Dawg's resident engineer Derek "MixedByAli" Ali, much like a majority of their releases are.
In 2009, Los Angeles-based rapper Schoolboy Q signed with TDE after being affiliated with the label since 2006. In 2009, once they were all signed to the label, Schoolboy Q suggested that he, Lamar, Rock and Ab-Soul form a rap group. They all agreed and all four artists formed the hip hop group Black Hippy.
In March 2012, MTV reported that TDE closed a joint venture deal with Interscope Records and Aftermath Entertainment. Under the new deal, Kendrick Lamar's debut studio album, good kid, m.A.A.d city would be jointly released via Top Dawg, Interscope and Aftermath. In August 2012, during "TDEFamAppreciationWeek", they released solo tracks from each of the Black Hippy members and a video of Lamar and Q acting out on the tour bus.
In June 2013, Top Dawg announced they were planning to sign two more artists, with the first being reported as Tennessee native, Isaiah Rashad. On July 14, it was revealed Top Dawg had signed an up-and-coming female singer named SZA to the label. In August 2013, during an interview with Vibe, CEO Anthony Tiffith spoke on comparisons to Death Row Records, another label based in Southern California, run by Comptonite Marion "Suge" Knight, that had released albums from Dr. Dre, Snoop Dogg, Tupac Shakur and others during the 1990s. Tiffith also said that he learned several lessons from his first major-label contract; a deal with Warner Bros. Records for Jay Rock, that lasted from 2006 until 2010. Tennessee-based rapper Isaiah Rashad's signing to TDE was officially announced on September 20, 2013.
In October 2013, at the BET Hip Hop Awards, Kendrick Lamar won five awards, including Album of the Year and Lyricist of the Year, the latter of which he also won the year before. At the award ceremony, Schoolboy Q performed his debut album's lead single "Collard Greens", with Lamar following him, performing "Money Trees", alongside Jay Rock. Lamar, Rock and Schoolboy Q were also featured in a cypher, along with Ab-Soul and newcomer Isaiah Rashad, which was presented by BET. In an October 2013 interview with XXL, co-president Terrence "Punch" Henderson confirmed that the original reports of the record label being distributed by Interscope Records were incorrect. He said only Schoolboy Q and Kendrick Lamar ever had solo record deals with Interscope Records, while the label was currently looking for a distribution deal for the entire label.
After not releasing an album the entire year, on December 21, 2013, CEO Anthony "Top Dawg" Tiffith revealed that he plans on the entire label's roster releasing solo albums in 2014.
On February 29, 2016, Top Dawg hinted at two new label signees, as well as scheduled releases for each of the label's artists' for 2016. On May 20, Top Dawg officially announced the signing of Lance Skiiiwalker. On July 1, 2016, TDE CEO Anthony Tiffith announced the label will be touring as a group after the four artists album releases in 2016. The TDE tour featured Kendrick Lamar, ScHoolboy Q, Jay Rock, Ab-Soul, Isaiah Rashad, SZA, Lance Skiiiwalker and co-president/occasional rapper Punch. On January 19, 2017, TDE officially announced the signing of Inglewood, California singer SiR. On April 28, 2017, SZA announced she signed her first major-label recording contract with RCA Records.
On February 9, 2018, the label released Black Panther: The Album, the soundtrack for the Marvel Studios superhero film Black Panther (2018), executively produced by Anthony "Top Dawg" Tiffith and Kendrick Lamar. In 2018, TDE announced The Championship Tour featuring artists from the label, from May to June. On August 8, the label announced the signing of Carson, California rapper Reason. Later in the year, the company formed a sports agency division, signing former LSU running back Derrius Guice as the first athlete. On January 25, 2019, TDE officially revealed that Zacari is signed to the label.
under the label
Top Dawg Entertainment houses a production team named Digi+Phonics, composed of music producers Dave Free, Willie B, Tae Beast and Sounwave. They have composed the majority of the production on many of the TDE releases.
King Blue, also known as Blue The Misfit, was once half of the musical duo Sore Losers and is also signed to Top Dawg as a producer, producing songs such as Kendrick Lamar's "P&P", Schoolboy Q's "To tha Beat (F’d Up)", Mac Miller's "Down Them".
Production team THC, a duo of producers, have produced several songs by members of Black Hippy, including Kendrick Lamar's "Cartoon & Cereal" and "m.A.A.d City", as well as Schoolboy Q's "Collard Greens", among several other tracks.
- Top Dawg
- Dave Free
- Tae Beast
- Willie B
- King Blue
The discography of Top Dawg Entertainment consists of 17 studio albums, one compilation album, four extended plays (EPs) and 17 mixtapes. Overall the label has sold more than four million records in the US alone.
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