Tourism in the Philippines

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The Palawan island in the province of Palawan, named as the best island in the world by numerous travel magazines such as National Geographic Traveler.[1]

Tourism is an important sector for the Philippine economy. In 2015, the travel and tourism industry contributed 10.6% to the country's GDP.[2]

Philippines is an archipelagic country composed of 7,107 islands with 82 provinces divided in 18 regions. Philippines is known for having its rich biodiversity and it is the main tourist attraction in the country.[3] Its beaches, mountains, rainforests, islands and diving spots are among the country's most popular tourist destinations. The country's rich historical and cultural heritage is also one of the attractions of the Philippines.

Popular destinations among tourists are El Nido in Palawan, Boracay, Cebu, Manila and many more.

Boracay, one of the best islands in the world, famous for its fine white sand beach.[4]

Since 2010, South Korea has been the largest source of visitors to the Philippines. In 2013, a total of 1.17 million South Koreans visited the Philippines. It is followed by the United States, Japan, China, Australia, Taiwan, and Canada.[5] In 2013, the country attracted 4,681,307 visitors.[5]

In 2014, the Department of Tourism announced that the year 2015 will be the Visit the Philippines year. The government collected P227.62 billion pesos from the foreign tourists in 2015.[6] In 2015, the country attracted 5,360,682 foreign visitors.[6]

As of 2015, 4.99 million Filipinos have been employed in the tourism sector.[6]


Tourism makes an important part to the economy of the country. The growth of the economy had been into a major change since the end of the People Power Revolution up until to the present time because of the Tourism growth.

In 2000, the Philippines' tourist arrivals totaled 2.2 million. In 2003, it totaled 2,838,000, a growth of almost 29%, and was expected to grow as much as 3.4 million in 2007. In the first quarter of 2007, the tourist arrival in the Philippines grew as much as 20% in same period last year. In 2011, the Department of Tourism recorded 3.9 million tourists visiting the country,[7] 11.2 percent higher than the 3.5 million registered in 2010.

In 2012, the Philippines recorded 4.27 million tourist arrivals, after the Department of Tourism launched a widely publicized tourism marketing campaign entitled "It's More Fun In the Philippines".[8]

The tourism industry employed 3.8 million Filipinos, or 10.2 per cent of national employment in 2011, according to data gathered by the National Statistical Coordination Board. In a greater thrust by the Aquino administration to pump billion[clarification needed] to employ 7.4 million people by 2016, or about 18.8 per cent of the total workforce, contributing 8 per cent to 9 per cent to the nation's GDP.[9]

In 2014, the tourism sector contributed 1.4 trillion pesos to the country's economy.[10]


Manila before World War II, considered one of the most beautiful cities in the world.
Devastated Manila in 1945 after the war.

Tourism in the Philippines traces its origins during the ancient times when the first set of people chose to migrate through land bridges, followed by the second set of migrants from Indonesia, then the last migrants from Borneo Islands. All of those created their own kingdoms and tribes within the archipelago. Trade also became part of the tourism as Arabs, Indians and Chinese traded products and goods to the natives. When the islands became part of the territory of Spain, an influx of Spanish people migrated, (though still few compared to the ones migrated in South America due to distance of the country.)

The Philippine tourism industry first flourished during the late 19th to early 20th century due to the influx of immigrants from Europe and the United States. It was listed as one of the best country to visit in Asia aside from Hong Kong and Japan, earning the nickname "Pearl of the Orient Seas". The tourism declined during and after the World War II, leaving the country with a completely devastated capital. Most immigrants from Europe and US, and some other Filipinos were offered to emigrate to the US. The second wave of tourist influx flourished in the 1970s and early 1980s but declined in the mid 1980s due to the EDSA Revolution, with the average length of tourist stay falling from 12.6 days in earlier years to 8.9 days in 1988. In 1987, tourism growth was slower in the Philippines than in other Southeast Asian countries. About 1.2 million tourists visited the Philippines in 1992, which was a record high in the number of tourist visits since 1989.

Today, the modern-day Tourism of the Philippines boomed again at the early part of the 2010s after the decline in the previous decade. The country saw an influx of tourists from all over the world, with the help of social media and the creative tagline, the tourism went at its peak and became one of the countries people wanted to visit in Southeast Asia with having 3,590,038 million tourists recorded from January to August 2015.[11]


Manila skyline in the early 20th century. The Intramuros, a fortified district can be seen in north of the Port Area. 
Devastated Manila in 1945 
Manila Central Post Office along the Pasig River 



Tourism Statistics[12]
Year Foreign
1996 1,049,367
1997 1,222,523
1998 1,149,357
1999 1,170,514
2000 1,992,169
2001 1,796,893
2002 1,932,677
2003 1,907,226
2004 2,291,347
2005 2,623,084
2006 2,843,335
2007 3,091,993
2008 3,139,422
2009 3,017,099
2010 3,520,471
2011 3,917,454
2012 4,272,811[13]
2013 4,681,307[14]
2014 4,833,368[15]
2015 5,360,682
Jan-May 2016 2,519,300 [16]

Top 20 international visitors[edit]

Rank Country Jan-May 2016 2015 2014 2013 2012 2011
1  South Korea 576,332 1,339,678 1,175,472 1,165,789 1,031,155 925,204
2  United States 377,595 779,217 722,750 674,564 652,626 624,527
3  China 285,348 490,641 394,951 426,352 250,883 243,137
4  Japan 223,042 495,662 463,744 433,705 412,474 375,496
5  Australia 108,382 241,187 224,784 213,023 191,150 170,736
6  Taiwan 89,792 177,670 142,973 139,099 216,511 181,738
7  Canada 82,340 156,363 143,899 131,381 123,699 117,423
8  United Kingdom 76,275 154,589 133,665 122,759 113,282 112,106
9  Singapore 75,756 181,175 179,099 175,034 148,215 137,802
10  Malaysia 60,911 155,814 139,245 109,437 114,513 91,752
11  Hong Kong 122,180 126,008 114,100 118,666 112,106
12  Germany 35,639 75,348 72,801 70,949 67,203 61,193
13  India 36,823 74,824 61,152 52,206 46,395 42,844
14  Saudi Arabia 50,884 43,483 38,969 30,040 27,945
15  Indonesia 8,824 48,178 46,757 45,582 36,627 34,542
16  France 28,336 45,505 38,946 39,042 33,709 29,591
17  Thailand 44,038 45,943 47,847 40,987 37,862
18  Russia 35,378 38,976 41,254 33,729 23,908
19  Guam 35,262
20  Vietnam 31,579


Crisologo Street in Vigan

An archipelago composed of 7,107 islands, the Philippines offers attractions such as the white sand beaches of Boracay, shopping centers of Metro Manila, rice terraces of Ifugao, diving sites of Palawan, forests of Bohol, heritage houses in Vigan, and the cultural attractions of Cebu and Manila.

The island of Luzon is considered the political and economic center of the Philippines. The economy of Luzon is centered in Metro Manila, the national capital region. Manila was ranked 11th most attractive city for American shoppers out of 25 Asia Pacific cities by a Global Blue survey in 2012.[17] Shopping malls can be found around the metropolis, especially in the business and financial districts of Makati, Ortigas and Bonifacio Global City. Despite the rise of modern shopping malls, traditional Filipino shopping centers such as flea markets and bazaars still remain around the metropolis.

The Visayas, the central island group of the Philippines, is the heart of the country's biodiversity. The most popular beach destination in Visayas is Boracay: the island is popular for its pure white sand beaches and has been a favorite island destination for local and foreign visitors.[18][19] In 2012, Boracay received the "best island" award from the international travel magazine Travel + Leisure.[20][21] Aside from its white sand beaches, Boracay is also a popular destination for relaxation, tranquility and an exciting nightlife.[22]

Mindanao, the southernmost island of the Philippines, is known for its mountain ranges; it is one of the best climbing destinations in the Philippines. Mindanao is home to the country's highest mountain, Mount Apo. On average, it takes two days to reach the summit. The mountain has a wide range of flora and fauna, including over 272 bird species, 111 of which are endemic to the area, including the national bird, the Philippine eagle.[23] Mount Apo has become a popular hiking destination for mountain climbers.[24]

See also[edit]


  1. ^ "The best island in the world! Travellers vote the little-known Philippines outcrop of Palawan as the most exotic on Earth". Daily Mail UK. October 22, 2014. 
  2. ^ "Tourism: Next engine of growth". Manila Bulletin. Retrieved 2016-05-19. 
  3. ^ "Natural Resources and Environment in the Philippines". (n.d.). eTravel Pilipinas. Retrieved January 22, 2009.
  4. ^ "The Philippines' best beaches and islands". CNN Travel. Retrieved September 27, 2013. 
  5. ^ a b "The Philippines Hosted 4.7 Million International Visitors in 2013". Department of Tourism. Retrieved March 22, 2014. 
  6. ^ a b c "Daang Matuwid - Achievements". Official Gazette of the Republic of the Philippines. Retrieved May 27, 2016. 
  7. ^ "Tourism Department claims 2011 a banner year for the Philippines". 
  8. ^ "It's More Fun in the Philippines official website". 
  9. ^ Calderon, Justin (5 March 2013). "Philippine tourism to create 3.6m jobs". Inside Investor. Retrieved 23 May 2013. 
  10. ^ "WTTC: Tourism contributed P1.4T to economy". 
  12. ^ Department of Tourism (Philippines), Tourism Statistics, retrieved June 8, 2012 
  14. ^ "The Philippines Hosted 4.7 Million International Visitors in 2013". Retrieved February 13, 2014. 
  15. ^ "Tourism Industry Performance for 2014". Retrieved February 21, 2015. 
  16. ^ "INDUSTRY PERFORMANCE FOR TRAVEL AND TOURISM| MAY2016". Retrieved 2016-07-08. 
  17. ^ "Manila 11th most attractive shopping destination in Asia Pacific –study". Yahoo! Philippines. Retrieved March 26, 2013. 
  18. ^ "Philippines' Boracay attracted 1.36 million tourists in 2013". Xinhua. Retrieved February 22, 2014. 
  19. ^ "Boracay attracted record 1.36 million despite 'Yolanda'". PhilSatr. Retrieved February 22, 2014. 
  20. ^ "BORACAY named 2012 No.1 World's Best Island". Boracay Beach Live. Retrieved February 21, 2013. 
  21. ^ "Boracay named world's 2nd best beach". ABS-CBN News. Retrieved March 30, 2013. 
  22. ^ "Relaxation, nightlife both more fun in Boracay". Yahoo! Philippines. Retrieved February 21, 2013. 
  23. ^ "Profile - Mt. Apo Natural Park". Philippine Protected Areas and Wildlife Bureau. Retrieved on April 25, 2014.
  24. ^ "Climbing to the top of the Philippines". BBC Travel. Retrieved April 25, 2014. 

External links[edit]