Tower at Cityplace

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The Tower at Cityplace
Cityplace Tower in Dallas, Texas.jpg
General information
Type Office
Location 2711 North Haskell Avenue, Dallas, Texas
Coordinates 32°48′20″N 96°47′33″W / 32.805513°N 96.792482°W / 32.805513; -96.792482Coordinates: 32°48′20″N 96°47′33″W / 32.805513°N 96.792482°W / 32.805513; -96.792482
Construction started December 1984
Completed 1988
Owner Ashkenazy & Agus Ventures
Roof 560 feet (171 m)[1]
Technical details
Floor count 42[1]
Floor area 1,400,000 square feet (130,000 m2)[2]
Design and construction
Architect Cossutta & Associates[1]
Developer Southland Corporation
Main contractor HCB Contractors[1]

The Tower at Cityplace is a 42-story building located at 2711 North Haskell Avenue at North Central Expressway (US 75) in the Cityplace district of Uptown Dallas, Texas (USA). The building is 560 feet (171 m) tall and has 1,400,000 square feet (130,000 m2) of office space.[2] It's also the tallest building outside of Downtown Dallas.


The Tower at Cityplace during construction in 1988.

The building was designed by Cossutta & Associates (Araldo Cossutta, principal) of New York to be the corporate headquarters for Southland Corporation (now 7-Eleven). Formerly named CityPlace East, it was conceived as the first phase of the 135-acre (55 ha) Cityplace development. A twin tower (CityPlace West), later canceled, was planned across North Central Expressway with a skybridge connection over the highway.[1] Several mid-rise buildings were also planned around the base of both towers. Construction began in December 1984 and the tower opened in 1988 after one year of delays. During this time and as a result of Southland's buyout in 1987, the need for headquarters space was reduced by 50%, leaving the lower 19 floors vacant. Because of the building's unique floorplate (Design), converting the space to speculative office space was a challenge. Despite opening during the Savings and Loan crisis and resulting real estate crash in Dallas, the building was eventually filled. Cityplace East was renamed Cityplace Tower and was the last major skyscraper built in Dallas during the 1980s.[3]

Although neighborhood blocks were demolished in the mid-80's to make way future phases of Cityplace, additional plans were put on hold. In 1989, Southland sold land on the west side of North Central Expressway (including the CityPlace West site). Today this area is home to the West Village development.[2] Enough Brazilian red granite was ordered and cut for the twin tower and office buildings; it remains for sale in a south Dallas County storage yard.[4]

In 2000, DART's Cityplace Station, after years of planning, opened beneath North Central Expressway with entrances on both sides of the highway, the east side being in the bottom of the tower, the west in an aluminum and glass hut above the elevator shaft to the station's upper level under the expressway.

7-Eleven moved to One Arts Plaza in 2007, leaving half of the building vacant. Ashkenazy & Agus Ventures bought the property for $125 million and spent $7 million in upgrades.[5] There were plans to turn the top of the tower into luxury apartments, but an influx of new office tenants changed this plan. The building was renamed Tower at Cityplace. In 2008 UCR Urban proposed new retail development on the ground sites previously reserved for mid rise office towers.[6]


Costing almost $300 million for construction and improvements, the 42-story Cityplace skyscraper was the most expensive office project ever built in Dallas.[3]

Constructed as an elaborate corporate headquarters, the lower floors were devoted to facilities not commonly found in multitenant buildings. The ground floor contains a 38,000-square-foot (3,500 m2) conference center with a 175-seat auditorium, a large cafeteria and a fitness center.

There are seven, 5-story atrium lobbies spaced throughout the tower with glass windows at each end. This unique design provides clear views of downtown and East Dallas, but limits floor space on each level. The second and third floors, along with a basement-level concourse, were built with space for retail tenants. Below the tower is a 3,400-car underground parking garage, one of the largest in the region.[5]

The façade of the building is of Brazilian red granite, and the first four floors are finished in pink and white marble, imported wood paneling and decorative tile. Elevators are lined with brass, polished wood and stone, and cut mirrors.[3]


Onsite businesses[edit]

There are a few businesses located onsite at the building for tenants to use during typical work hours. These businesses include Subway and Larry North Fitness.[9]

See also[edit]


  1. ^ a b c d e Cityplace Center from Retrieved on 30 April 2007.
  2. ^ a b c Dallas Business Journal - 17 September 2003. "7-Eleven exploring sale of Cityplace tower." By Christine Perez. Retrieved on 10 October 2006.
  3. ^ a b c Steve Brown. (1988, December 2). CITYPLACE NOW IN THE MARKETPLACE - Marketers tout `unique' building. The Dallas Morning News HOME FINAL ed., 1D. Retrieved December 15, 2009 from NewsBank on-line database (America's Newspapers)
  4. ^ STEVE BROWN. (2008, August 22). UNCOMMON PROPERTY: CITYPLACE TOWER - Skyscraper's unbuilt twin awaits a buyer. Dallas Morning News, The (TX) FIRST ed., 8DD. Retrieved December 15, 2009 from NewsBank on-line database (America's Newspapers)
  5. ^ a b STEVE BROWN. (2009, July 24). Cityplace's Plan B - Scrapping residential redo in favor of offices proves smart. Dallas Morning News, The (TX) FIRST ed., 1D. Retrieved December 15, 2009 from NewsBank on-line database (America's Newspapers)
  6. ^
  7. ^ Hethcock, Bill. "Dean Foods to relocate corporate office." Dallas Business Journal. Monday June 8, 2009. Retrieved on August 2, 2009.
  8. ^ "Cityplace lures new office tenant". Dallas Business Journal. Retrieved 2014-07-27. 
  9. ^ "Tower at Cityplace" from Retrieved on November 20, 2013

External links[edit]