Toy Association

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The Toy Association
Trade association
IndustryToy industry
FoundedJune 9, 1916; 103 years ago (1916-06-09)
Key people
Bob Wann, Chairman
Steve Pasierb, President/CEO

The Toy Association is an American trade association for the US toy industry.


The Toy Association’s member companies account for roughly 85% of U.S. domestic toy sales. In 2017, U.S. retail sales of toys generated nearly $27 billion. The toy industry’s annual total economic impact in the U.S. is nearly $110.9 billion.[1]

The average price of a toy is around $10, but the estimated 3 billion units sold across the United States each year generates approximately $27 billion in direct toy sales. From toy inventors to store clerks, the toy industry supports an estimated 691,263 jobs (FTE) generating $35.1 billion in wages for U.S. workers. The toy industry generates $14.98 billion in tax revenue each year.[1]

The Toy Association produces two major annual trade fairs: the North American International Toy Fair and the Fall Toy Preview. Other events include conferences and PlayFair, a team-building program offered to schools and corporations.[2]


  1. ^ a b "Economic Impact Data". October 15, 2018.
  2. ^ "Organization Profile" (PDF). Toy Industry Association. Retrieved 16 October 2018.

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