Toy Industry Association

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The Toy Association
Trade association
Industry Toy industry
Founded June 9, 1916; 102 years ago (1916-06-09)
Headquarters New York City, New York, U.S.
Key people
David Hargreaves, Chairman
Steve Pasierb, President/CEO

The Toy Association is an American trade association for the US toy industry.


The Toy Association’s member companies account for roughly 85% of US domestic toy sales. In 2012, US retail sales of toys generated nearly $22 billion. The toy industry’s annual total economic impact in the US is nearly $75.03 billion.[1]

The average price of a toy is less than $8, but the estimated 3 billion units sold across the nation each year generates approximately $22 billion in direct toy sales. From toy inventors to store clerks, the toy industry supports an estimated 607,020 jobs (FTE) generating $26.69 billion in wages for US workers. The toy industry also generates $11.54 billion in tax revenue each year[2] (State taxes of $5.27 billion; Federal taxes of $6.26 billion).


The Toy Association has more than 600 members, including toy companies, importers and distributors, toy retailers, inventors and designers, and others directly involved in the toy industry.[3]

Regular Members include businesses that are actively engaged in the manufacture, development, importation, sale or general distribution of toys and consumer products intended for the youth market in North America; provided that they derive a substantial portion of their revenue from such business.[citation needed]

Associate Members include testing laboratories or factory audit services, businesses that are primarily engaged in the promotion of children’s toys and other children’s products, other trade associations with some overlapping membership or interests and concerns in common with The Toy Association, publishers of magazines or newsletters or other business that provide essential services to regular members.[citation needed]

Trade events[edit]

The Toy Association hosts two go-to-market events every year: the American International Toy Fair held every February in New York City and the Fall Toy Preview held every October in Dallas. Toy Fair is the third-largest toy trade show in the world and the largest in the Western Hemisphere. Fall Toy Preview is an appointment-only event for toy companies that sell to mass-market retailers.[2]

Other activities[edit]

The Toy Association manages the annual Toy of the Year (TOTY) Awards and the Toy Industry Hall of Fame.[4]


External links[edit]