|Founded||June 9, 1916|
|Bob Wann, Chairman|
Steve Pasierb, President/CEO
The Toy Association is an American trade association for the US toy industry.
The Toy Association’s member companies account for roughly 85% of U.S. domestic toy sales. In 2017, U.S. retail sales of toys generated nearly $27 billion. The toy industry’s annual total economic impact in the U.S. is nearly $110.9 billion.
The average price of a toy is around $10, but the estimated 3 billion units sold across the United States each year generates approximately $27 billion in direct toy sales. From toy inventors to store clerks, the toy industry supports an estimated 691,263 jobs (FTE) generating $35.1 billion in wages for U.S. workers. The toy industry generates $14.98 billion in tax revenue each year.
The Toy Association produces two major annual trade fairs: the North American International Toy Fair and the Fall Toy Preview. Other events include conferences and PlayFair, a team-building program offered to schools and corporations.