Toyota Motor East Japan

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Toyota Motor East Japan, Inc.
Toyota Motor East Japan
Native name
Toyota Jidōsha Higashi Nihon Kabushiki-gaisha
Founded1 July 2012
Key people
Takeshi Shirane (President)
ProductsCars, engines, auto parts
Production output
About 493,000 vehicles[1] (2017)
RevenueUS$7.4 billion[2] (2013)
Number of employees
About 7,500 (2016)
ParentToyota Motor Corporation

Toyota Motor East Japan is a manufacturing subsidiary of the Toyota group based in Japan. It was founded in July 2012 by the merger of Kanto Auto Works Ltd, Central Motor Co. Ltd and Toyota Motor Tohoku Corporation.[3][4]


Headquarters in Miyagi, Japan

Following the Tōhoku earthquake, the President of Toyota, Akio Toyoda, announced a reorganisation of the operations for the area,[5] naming it the third production centre after Chubu and Kyushu.[6] On 1 July 2012 Toyota Motors Tohoku, Kanto Auto Works and Central Motors were merged to form Toyota Motor East Japan.[7][8] The new company focussed on developing and manufacturing compact cars, engines and other components.[6][7] In August 2012, Toyota Motor East Japan's Higashi-Fuji plant started the production of the second-generation Porte and the Spade, replacing Daihatsu which had assembled the first-generation Porte at its Kyoto plant.[6] In November 2015, Toyota started the process of moving the production of the Vitz from Toyota Industries to Toyota Motor East Japan's Iwate plant with the aim of consolidating compact/subcompact car assembly in the Northeast and reducing costs.[9][10] The move was completed in October 2018.[11] Toyota also announced it plans to eventually transfer all the Corolla production from Toyota Motor East Japan to its Takaoka plant.[12] Toyota Motor East Japan began manufacturing the second generation Sienta during 2015, replacing Daihatsu as the assembler of that model for Japan.[13] In December 2016, the company entered into production the C-HR at its Iwate plant.[8] In November 2017, it started the production of a new version of the JPN Taxi (taxicab for Japan). The previous JPN Taxi models, manufactured at the Higashi-Fuji plant from 1995 onwards, were two versions of the Toyota Comfort. The new JPN Taxi is based on the Sienta and is being assembled at the same location that its predecessor. A full deployment of the new model is expected before the 2020 Olympics.[14] Production of the second-generation Century, a model also assembled at Higashi-Fuji, stopped in January 2017. In 2018, Higashi-Fuji started to manufacture the third-generation Century.[15] In June 2018, Toyota Motor East Japan announced plans to relocate production and employees through its plants within the year.[16] Later, the company also said it would close the Higashi-Fuji plant by 2020 and relocate production of the JPN Taxi and Porte to its Iwate and Miyagi plants. Other models would be transferred to different subsidiaries of the Toyota group. The Higashi-Fuji Technical Centre would continue in operation.[17][18]


The company has plants for assembly at Miyagi (Ohira), Iwate (Kanegasaki, Iwate) and Higashi-Fuji (Susono, Shizuoka).[16][19] There are two overseas bases, one in Brazil and other in Thailand. The head offices are in Miyagi.[20]


As of December 2018, Toyota cars produced by Toyota Motor East Japan include: the Century, the Porte, the JPN Taxi, the Spade (Higashi-Fuji); the Sienta, the Corolla (Miyagi);[16] the Aqua, the C-HR, the Vitz (Iwate).[11] The company also produces engines and other auto parts, wheelchairs and car lifters.[21]

Baseball team[edit]

Toyota Sports
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Football Basketball (Men's) Basketball (Men's)
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Basketball (Men's) Basketball (Men's) Basketball (Men's)
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Basketball (Women's) Basketball (Women's) Basketball (Women's)
Volleyball (indoor) pictogram.svg Volleyball (indoor) pictogram.svg Baseball pictogram.svg
Volleyball (Men's) Volleyball (Men's) Baseball
Volleyball (indoor) pictogram.svg Volleyball (indoor) pictogram.svg Sailing pictogram.svg
Volleyball (Women's) Volleyball (Women's) Sailing
Handball pictogram.svg Handball pictogram.svg Handball pictogram.svg
Handball Handball Handball
Handball pictogram.svg Rugby union pictogram.svg Rugby union pictogram.svg
Handball Rugby union Rugby union
Wrestling pictogram.svg F1 pictogram.svg
Wrestling F1 Racing

Toyota Motor East Japan has a namesake baseball company team established in April 2012[22] (as the Kanto Auto Works team)[23] and participating in semi-professional championships. In 2018, it entered for the first time to the main competition of the national Intercity Baseball Tournament.[22]


  1. ^ "Japanese Production Sites". Toyota Global Newsroom. Toyota. Retrieved 5 April 2018.
  2. ^ "Company profile: Toyota Motor East Japan, Inc". Plunkett Research. Retrieved 26 February 2015.
  3. ^ "Affiliates (Toyota wholly-owned subsidiaries)-Toyota Motor East Japan, Inc". Toyota. Retrieved 28 May 2014.
  4. ^ "Company Overview of Toyota Motor East Japan, Inc". Bloomberg Business week. 27 May 2014. Retrieved 28 May 2014.
  5. ^ Schreffler, Roger (16 May 2012). "Quake Changes Little in Toyota's Supply-Chain Strategy". Ward's. Retrieved 26 February 2015.
  6. ^ a b c Brooks, Glenn (1 March 2013). "Getting back on top". Retrieved 26 February 2015.
  7. ^ a b Brooks, Glenn (24 August 2012). "Aisin Seiki motors for new Toyota Porte & Spade". Retrieved 26 February 2015.
  8. ^ a b "第3のトヨタ王国、東北に芽吹く" [The third Toyota kingdom, budding in Tohoku]. (in Japanese). Nikkei. 29 June 2017. Retrieved 3 July 2018.
  9. ^ "Toyota to consolidate compact assembly in northeast Japan". Nikkei Asian Review. Nikkei. 4 November 2015. Retrieved 6 October 2017.
  10. ^ "ヴィッツ生産、岩手に移管 トヨタ、小型車集約 コスト削減" [Vitz production transferred to Iwate by Toyota, compact car consolidation for cost savings]. (in Japanese). Sankei. 3 May 2018. Retrieved 2 July 2018.
  11. ^ a b "デンソー岩手、新工場の完成式典 半導体デバイス生産" [Completition ceremony for new semiconductors plant at DENSO's Iwate]. (in Japanese). Nikkei. 14 December 2018. Retrieved 16 December 2018.
  12. ^ "Toyota to consolidate compact car production in northeastern Japan". The Japan Times. 4 November 2015. Retrieved 6 April 2018.
  13. ^ "12年ぶりの新型「シエンタ」は、都会のトレッキングシューズ" [After 12 years, a new Toyota Sienta, city's "trekking shoe"]. Livedoor News (in Japanese). Line. 28 August 2015. Retrieved 6 October 2017.
  14. ^ "<トヨタ東日本>新型タクシー本格生産始まる" [Toyota East Japan - Full-scale production of new taxicab begins]. Kahoku Shimpo (in Japanese). Kahoku Shimpo Publishing. 2 November 2017. Retrieved 5 April 2018.
  15. ^ Sano, Hiromune (22 June 2018). "ハイブリッドの新型「トヨタ・センチュリー」発売" [New hybrid Toyota Century released]. Car Graphic (in Japanese). webCG. Retrieved 2 July 2018.
  16. ^ a b c "トヨタ・東富士工場、体制効率化 東北に一部車種の生産移管" [Toyota Motor East Japan's structural efficiency improvement. Production transfer for some models in the Northeast]. (in Japanese). Sankei. 27 June 2018. Retrieved 2 July 2018.
  17. ^ "Toyota unit to shut domestic plant to consolidate production". The Mainichi. The Mainichi Newspapers. 21 July 2018. Retrieved 30 August 2018.
  18. ^ "トヨタ自動車東日本、東富士工場を2020年末までに閉鎖へ" [Toyota Motor East Japan's Higashi-Fuji plant to close down by the end of 2020] (in Japanese). 23 July 2018. Retrieved 30 August 2018.
  19. ^ "Process until cars are completed". Toyota Motor East Japan. Retrieved 26 February 2015.
  20. ^ "Offices". Toyota Motor East Japan. Retrieved 26 February 2015.
  21. ^ "Products". Toyota Motor East Japan. Retrieved 27 February 2015.
  22. ^ a b "Team of baseball star Ohtani's older brother advances to Japan city tournament". The Mainichi. The Mainichi Newspapers. 7 June 2018. Retrieved 24 January 2018.
  23. ^ "トヨタ自動車東日本(岩手県)出身のプロ野球選手一覧" [List of professional baseball players from Toyota Motor East Japan (Iwate Prefecture)]. Baseball Dats (in Japanese). Retrieved 24 January 2019.

External links[edit]

Official website