TraXX FM

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TraXX FM
TraXX FM.png
CityKuala Lumpur
Broadcast areaMalaysia, Singapore, Brunei, part of Indonesia and Thailand
SloganTravel N Music
FrequencyVaries depending on its region
First air date1 January 1950; 68 years ago (1950-01-01)
FormatTalk, contemporary hit radio
Language(s)English
Transmitter coordinatesCoordinates: 3°6′47.8″N 101°40′18.7″E / 3.113278°N 101.671861°E / 3.113278; 101.671861
OwnerRadio Televisyen Malaysia
Sister stationsAi FM
Asyik FM
Minnal FM
Nasional FM
Radio Klasik FM
Webcastmyklik.rtm.gov.my/radio/Traxx_FM
Websitetraxxfm.rtm.gov.my

TraXX FM is an English-language radio station operated by Radio Televisyen Malaysia. It started broadcasting on 1 January 1950 as the Blue Network and the station broadcast nationwide thus reaching neighbouring Singapore, Brunei, Indonesia and Thailand.[1] The station operates 24-hours a day, with the news at every hour.

According to Nielsen's Radio Audience Measurement (RAM) done in 2009, TraXX FM is the fifth most listened to English radio station in Malaysia.[2]

History[edit]

The station used to be known as "The Blue Network", "Radio 4" and "Radio Malaysia Channel 4". [3][4] The then-The Blue Network was located in Singapore and later moved to Kuala Lumpur in 1950. [5] It was Malaysia's only English language radio station until 1994, in which the monopoly was broken by the launch of TIME Highway Radio. [5]

Branding[edit]

The name "TraXX" (in use since April 2005, as a part of re-branding of RTM's radio stations) is derived from the word 'TRACK' and 'XX', the later denoting the old tagline 'Xperience the Xcitement'. The station's initial tagline was 'Travel and Music' after re-branding to a tourism-oriented radio station. [6] It then switched back to "Experience the Excitement" to suit its current role as an information based radio.

News broadcasts[edit]

As with all its sister channels under RTM, TRAXX FM broadcasts the news every hour.

Time Coverage
07:00 Main news
09:00 National news
11:00 World news
13:00 Main news
17:00 Main news/parliament report: Afternoon edition
19:00 Business news/main news (non-working days)
21:00 Main news/parliament report: evening edition
23:00 Main news

Each news bulletin above is about 10-minutes long. Other news updates are three-minutes long.

Radio frequencies[edit]

Frequency Broadcasting Station Coverage
90.3 MHz Kuala Lumpur Tower Kuala Lumpur
100.1 MHz Gunung Ulu Kali Kuala Lumpur, Selangor, West Pahang, and South Perak (including Tapah)
101.1 MHz Gunung Brinchang Cameron Highlands
90.1 MHz Gunung Kledang Ipoh and Central Perak
105.3 MHz Bukit Larut Taiping, North Perak and southern parts of Penang
88.7 MHz Gunung Telapa Burok Negeri Sembilan and South Selangor
97.4 MHz Gunung Ledang Melaka and North Johor
102.9 MHz Gunung Pulai South Johor, Singapore and Batam Islands
88.5 MHz Bukit Genting Balik Pulau, Penang. Frequency used to be 90.1 MHz, changed in early 2013.
98.7 MHz Gunung Jerai Kedah, Perlis, and Penang
98.4 MHz RTM Gerik Grik
105.3 MHz Bukit Pelindung Kuantan, East Pahang, South Terengganu
98.9 MHz Bukit Bauk Dungun, Terengganu
89.7 MHz Bukit Besar Central Terengganu
97.0 MHz Bukit Bintang Besut, Terengganu
104.7 MHz Teliput Kota Bharu, Kelantan
89.9 MHz Bukit Istana Jerantut, Pahang
105.9 MHz Bukit Dedap Sik, Kedah
91.7 MHz Bukit Palong Baling, Kedah
92.9 MHz Bukit Tinggi East Johor (Mersing)
90.8 MHz Bukit Tangki Air Jeli, Kelantan
98.5 MHz Bukit Bakar Machang, Kelantan
105.3 MHz Gunung Kinabalu Central Sabah
90.7 MHz Telipok Kota Kinabalu, Sabah
91.10 MHz Keningau, Sabah & Tenom, Sabah
97.1 MHz Gunung Andrassy Tawau, Sabah
94.3 MHz Bukit Trig Sandakan, Sabah
90.3 MHz Bukit Timbalai Labuan
90.5 MHz Gunung Silan Lahad Datu, Sabah
89.9 MHz Gunung Serapi Kuching, Sarawak
104.5 MHz RTM Miri Miri, Sarawak
92.3 MHz Sarikei, Sarawak
98.5 MHz Bukit Setiam Bintulu, Sarawak
102.5 MHz Bukit Lima Sibu, Sarawak
102.3 MHz Bukit Mas Limbang, Sarawak and Brunei
94.7 MHz Bukit Senggora Maran, Pahang
CH 702 All myFreeview (terrestrial)
CH 872 All Astro & NJOI

Awards[edit]

Year Category Award Programme Results Ref.
2009 Best Radio Programme UNICEF International Children’s Day of Broadcasting (ICDB) Regional Awards Listen Up! Won [4]
2018 Outstanding Achievement in Broadcast Media Red Ribbon Media Awards The Morning Show Special Interview on World AIDS Day: Treatment Literacy, Awareness and Sensitization Nominated [7]

References[edit]

  1. ^ "That time we were interviewed on Malaysian National Radio: TraXX FM". Nomadic Boys. August 21, 2015.
  2. ^ "Radio ads record highest first quarter share in 10 years". The Sun (Malaysia). May 22, 2009.
  3. ^ Chen, Grace (March 31, 2016). "Storyteller takes a break from radio to spend time with son and mother". The Star.
  4. ^ a b "Malaysia's TraXX.fm wins regional children's broadcasting radio award". UNICEF. September 28, 2009.
  5. ^ a b "HISTORY OF RADIO & CRM". Commercial Radio. Retrieved 28 September 2018.
  6. ^ Nurbaiti Hamdan (July 15, 2008). "Traxx FM to help promote Malaysia to all". The Star. Retrieved 28 September 2018.
  7. ^ "Red Ribbon Media Awards 2018: "Words, images as powerful as treatment, science in ending AIDS."". AnneEdwardsTV.com. 13 July 2018. Retrieved 28 September 2018.

External links[edit]