Trace Urban

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Trace Urban
Trace Urban logo 2010.svg
Broadcast areaInternational
Programming
Picture format16:9 576i (SDTV)
1080i (HDTV)
Ownership
OwnerTPG Capital
Trace Partners
Sister channelsTrace Tropical
Trace Africa
Trace Sport Stars
Trace Toca
Trace Gospel
Trace Mziki
Trace FM
History
Launched23 April 2003; 18 years ago (2003-04-23)
Links
Websitehttp://trace.tv/trace-urban/

Trace Urban (formerly MCM Africa then Trace TV) is a French pay-TV music video television channel owned by TPG Capital.[1] It is the parent channel of the various Trace music channels. It is the third most distributed French television channel in the world, dedicated to urban contemporary music and cultures (Rap, R&B, Hip-Hop, Dancehall, etc.) targeting an audience aged 15–34. Trace Urban the second music channel in France and the most popular channel broadcast in more than 60 countries in the world. Along with airing music videos, the channel also features interviews of renowned artists, promoting their upcoming albums or concert tours.

History[edit]

MCM Africa[edit]

Founded in 1994, under the name of MCM Africa, it is a variation of the French chain MCM belonging to Lagardère .It was sold in 2002 to Olivier Laouchez, former boss of the hip-hop label Sector Ä.[2]

Trace TV[edit]

On April 27, 2003, Olivier Laouchez renames MCM Africa into Trace TV which became the first international channel dedicated to urban music, it is experiencing rapid international expansion, with different feeds present in 60 countries.

In 2006, the channel received a HOT BIRD Award for the best music television in Europe. In 2009, the chain opened an office in New York.

Trace Urban[edit]

The December 15, 2010, Trace TV becomes Trace Urban. The Trace group launches Trace Radio, an urban radio from the Goom digital radio package.

Trace Urban Music Awards[edit]

In 2013, the first edition of the Trace Urban Music Awards took place, an award ceremony for the best French-speaking urban artists. Trace launches its new 100% social and 100% personalized website. On the new website, the user benefits from a personalized recommendation of content according to their tastes and social profile, thanks to optimal use of Facebook's Open Graph.

Trace Music Stars[edit]

Trace launched Trace Stars (renamed Trace Music Star) in South Africa, a phone talent talent competition with Wyclef Jean as sponsorIn 2014, the first edition of Airtel Trace Music Star took place, a competition to detect musical talents by pan-African telephone, of which Akon is the sponsor.

The year 2015 saw the birth of the first edition of Trace Music Star in France and in the French overseas departments, a digital cast in search of the next signature of the Wati B label .In 2016, the second edition of Airtel Trace Music Star was sponsored by Keri Hilson.

References[edit]

  1. ^ "Trace TV, le petit français qui mise sur l'international". Les Echos (in French). 2013-02-13. Retrieved 2020-05-20.
  2. ^ "MCM Africa vendue à Alliance Trade Media". Stratégies (in French). 2003-02-04. Retrieved 2020-05-20.

External links[edit]