Traction: Get A Grip On Your Business

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Traction: Get a Grip On Your Business is a business strategy book written by Gino Wickman that guides leaders of entrepreneurial organizations on how to gain control of their business through the Entrepreneurial Operating System. Traction, published by BenBella Books in 2012, purports to outline a proven and successful plan to increase businesses' efficiency and profits, with the previously self-published version of the book selling 19,000 in just a few years' time. In 2008, Traction won 2 Axiom Business Book Awards Bronze medals.

Traction has been listed in a "Financial Advisers' Must-Reads" list in The Wall Street Journal, "10 Books Business Owners Should Read" in The New York Times Online, and was recommended by John B. Smith of ChiefOptimizer in a feature on The Huffington Post.


  • Wickman, Gino (2007). Traction: Get A Grip On Your Business. ISBN 978-0-9797990-0-6.
  • Wickman, Gino (2012). Traction: Get A Grip On Your Business. ISBN 978-1-936661-83-1.

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