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Tradedoubler AB (publ)
Traded asNasdaq StockholmTRAD
HeadquartersStockholm, Sweden
ProductsAffiliate network, search marketing (PPC, SEO), ad network

Tradedoubler is a digital marketing company based in Stockholm, Sweden. It was founded in 1999 by Felix Hagnö and Martin Lorentzon and was listed on the Stockholm Stock Exchange in 2005.


Tradedoubler has nine offices: Sweden, United Kingdom, France, Germany, Switzerland, Netherlands, Spain, Italy and Poland. It pioneered affiliate marketing and is the only company to offer both a network and technology solution. The Tradedoubler network includes over 180,000 website publishers and over 2,500 advertisers.


On 15 January 2007, Tradedoubler received a buyout offer from AOL for SEK 6,332 million. This offer was later withdrawn by AOL on 15 March 2007 because of reluctance from the shareholders to sell.

On 25 July 2007, Tradedoubler acquired Interactive Marketing Works Ltd and subsidiaries ('The IMW Group') for £56 million. The IMW Group consists of two trading entities, 'The Search Works', a well established search engine marketing agency and 'The Technology Works', a technology provider for search engine marketing which is in an investment phase, whose products include 'BidBuddy' - a search management technology.

On 20 October 2009, Tradedoubler rebranded The Search Works to td Search across its European markets. The Tradedoubler product portfolio now includes: affiliate network (td Affiliate), ad network (td Campaigns), PPC and SEO (td Search), online tracking and measurement technology (td Integral).

On 9 November 2011, Tradedoubler agreed to transfer all of their search assets (td Search) to NetBooster.[1]

Tradedoubler appointed Matthias Stadelmeyer as CEO in April 2014 in a move to improve on first-quarter results.[2]

On 17 July 2013, Monterro, a Nordic investment company with a focus on software, became principal owner of Tradedoubler after buying half of the respective holdings of SEB Investment Management, Alecta and the Fourth Swedish National Pension Fund (AP4); these 7.8 million shares represent just over 18% of the firm.[3]

On 26 January 2015 Tradedoubler acquired the independent German technology company, Adnologies. The purchase of the data-driven advertising specialist gave Tradedoubler access to technologies that complement and extend its current offering in line with its new corporate strategy.[4]

In September 2015 Tradedoubler launched Cookieless Tracking technology to allow online behaviour to be tracked, even when a cookie is not present, by creating a device fingerprint.[5] Later in the year it also launched User Journey insights, part of its business intelligence tool, ADAPT.[6]

Notes and references[edit]

  1. ^ "TradeDoubler and NetBooster announce strategic partnership in online marketing". Reuters. 2011-11-09. Retrieved 2014-05-05.
  2. ^ "Tradedoubler's CEO leaves his position - the company reports preliminary results for Q1".
  3. ^ "Tradedoubler Under New Ownership". PerformanceIN. 2014-04-29. Retrieved 2014-05-05.
  4. ^ "Tradedoubler Completes Deal for Adnologies".
  5. ^ "Dmexco 2015: Tradedoubler bringt Lösung zur Erfassung von Customer-Journey-Daten".
  6. ^ "Svenskar velar mest vid internetköp".