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Tradedoubler AB (publ)
Traded as OMXTRAD
Founded 1999
Headquarters Stockholm, Sweden
Products Affiliate network, search marketing (PPC, SEO), ad network

Tradedoubler is an Internet marketing company based in Stockholm, Sweden. It was founded in 1999 by Felix Hagnö and Martin Lorentzon and was listed on the Stockholm Stock Exchange in 2005.


Tradedoubler has 11 offices: Sweden, United Kingdom, France, Germany, Switzerland, Netherlands, Spain, Italy, Norway, Poland, and Brazil. The second part of 2013 saw the closure of the Finnish and Danish offices.[1]

The Tradedoubler network includes over 500,000 website publishers and over 2,500 advertisers.

On 15 January 2007, Tradedoubler received a buyout offer from AOL for SEK 6,332 million. This offer was later withdrawn by AOL on 15 March 2007 because of reluctance from the shareholders to sell.

On 25 July 2007, Tradedoubler acquired Interactive Marketing Works Ltd and subsidiaries ('The IMW Group') for £56 million. The IMW Group consists of two trading entities, 'The Search Works', a well established search engine marketing agency and 'The Technology Works', a technology provider for search engine marketing which is in an investment phase, whose products include 'BidBuddy' - a search management technology.

On 20 October 2009, Tradedoubler rebranded The Search Works to td Search across its European markets. The Tradedoubler product portfolio now includes: affiliate network (td Affiliate), ad network (td Campaigns), PPC and SEO (td Search), online tracking and measurement technology (td Integral).

On 9 November 2011, Tradedoubler agreed to transfer all of their search assets (td Search) to NetBooster.[2]

Tradedoubler appointed Rob Wilson as President and CEO on 1 August 2012, only to remove him in April 2014 and appoint Matthias Stadelmeyer as acting CEO due to disappointing first-quarter results.[3]

On 17 July 2013, Monterro, a Nordic investment company with a focus on software, became principal owner of Tradedoubler after buying half of the respective holdings of SEB Investment Management, Alecta and the Fourth Swedish National Pension Fund (AP4); these 7.8 million shares represent just over 18% of the firm.[4]

Notes and references[edit]

  1. ^ "TradeDoubler closes offices and cuts jobs across the business". 
  2. ^ "TradeDoubler and NetBooster announce strategic partnership in online marketing". Reuters. 2011-11-09. Retrieved 2014-05-05. 
  3. ^ "Tradedoubler’s CEO leaves his position - the company reports preliminary results for Q1". 
  4. ^ "Tradedoubler Under New Ownership". PerformanceIN. 2014-04-29. Retrieved 2014-05-05.