Trade Secrets (company)

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Trade Secrets
Industry Beauty
Founded 1990
Founder Joseph Bellotti
Mitch Petrera
Headquarters 101 Jevlan Drive
Woodbridge, Ontario
Area served
Canada, United States
Products Cosmetics & Beauty
Hair Care; Nail Care; Skin Care; Body Care; Cosmetics; Styling Appliances; Accessories and Implements; Waxing Products; Beauty Supply Products
Services Hair Salon Services; Esthetic Services
Subsidiaries Glamour Secrets

Trade Secrets (also doing business as Glamour Secrets) is a Canadian beauty retailer and salon founded in 1990 by Joseph Bellotti and Mitch Petrera. Beauty supplies include hair care, styling appliances, hair extensions, skin and body care, cosmetics, nail care, waxing products and accessories.

Trade Secrets[1] stores can be found in the provinces of Ontario and Quebec, while Glamour Secrets stores operate in all other Canadian provinces, such as Alberta, and New Brunswick, as well as locations in the U.S. Trade Secrets and Glamour Secrets[1] have both corporate and franchisee locations.


Trade Secrets, Vaughan Mills Mall, Vaughan, Canada.

Trade Secrets and Glamour Secrets[1] carries over brand and offers a variety of salon and esthetic services.

In January 2010, Trade Secrets/Glamour Secrets launched its online website[2]

Community involvement[edit]

Breast Cancer Walk for the Princess Margaret Hospital Foundation.

Trade Secrets and Glamour Secrets have raised funds in support of the Princess Margaret Hospital Foundation in the fight against breast cancer.[3] Total amount raised for the cause exceeds $550,000 to date.[4] Trade Secrets and Glamour Secrets take part in the annual Weekend to End Women’s Cancers in Toronto, Ontario.

In August and September, Trade Secrets and Glamour Secrets host the annual “Give + Take” Appliance Trade-In Event,[5] where used hair styling appliances are collected from customers and are donated to various local women’s charities across Canada. Such recipients of the campaign include the Yellow Brick House[6] and Rosalie Hall.

Other charitable initiatives have included the Herbie Fund, SickKids Foundation, Cops for Cancer, United Way, and the Starlight Children’s Foundation Canada.


  1. ^ a b c "About Us". Retrieved 2012-01-02. 
  2. ^
  3. ^ "Weekend to End Women's Cancers". Retrieved 2012-01-02. 
  4. ^ "Corporate Citizenship". Retrieved 2012-01-02. 
  5. ^ "Community Involvement". Retrieved 2012-01-02. 
  6. ^ "Our History". Yellow Brick House. Retrieved 2012-01-02. 

External links[edit]