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Trade magazine

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1928 issue of Popular Aviation, which became the largest aviation magazine with a circulation of 100,000[1]

A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry.[2] The collective term for this area of publishing is the trade press.[3]


Trade publications[4] keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising, which earns a profit for the publication and sales for the advertisers while also providing sales engineering–type advice to the readers, that may inform purchasing and investment decisions.

Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices.[5]

For printed publications, some trade magazines operate on a subscription business model known as controlled circulation, in which the subscription is free but is restricted only to subscribers determined to be qualified leads.

See also[edit]


  1. ^ "Again, Mitchell". Time Magazine. Time. June 10, 1929. Archived from the original on May 21, 2013. Retrieved August 26, 2007. "Monthly magazine until this month called Popular Aviation and Aeronautics. With 100,000 circulation it is largest-selling of U. S. air publications." "Editor of Aeronautics is equally airwise Harley W. Mitchell, no relative of General Mitchell."
  2. ^ "Magazines, trade journals, and scholarly journals". Virginia Tech Libraries. Archived from the original on February 13, 2017. Retrieved February 12, 2017.
  3. ^ dictionary.cambridge.org, Cambridge Business English Dictionary
  4. ^ Glenn Rifkin (June 20, 1992). "COMPANY NEWS; In Surprise, Digital Picks Finance Chief From Inside". The New York Times. Charles Babcock, editor of Digital News, a trade publication, said
  5. ^ Gillian Page; Robert Campbell; Arthur Jack Meadows (1997). Journal Publishing. Cambridge University Press. ISBN 0-521-44137-4.

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