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Trademark symbol

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Trademark symbol
In UnicodeU+2122 TRADE MARK SIGN (HTML ™)
Different from
Different fromU+2120 SERVICE MARK
See alsoU+1F16A 🅪 RAISED MC SIGN

The trademark symbol is a symbol to indicate that the preceding mark is a trademark, specifically an unregistered trademark. It complements the registered trademark symbol ® which is reserved for trademarks registered with an appropriate government agency.[1]

In Canada, an equivalent marque de commerce symbol, 🅪 (U+1F16A) is used in Quebec.[2] Canada also has an Official mark symbol, ⟨Ⓜ⟩, to indicate that a name or design used by Canadian public authorities is protected.[3] Some German publications, especially dictionaries, also use a Warenzeichen grapheme, 🄮 (U+1F12E), which is informative and independent of the actual protection status of the name.[4]


Use of the trademark symbol indicates an assertion that a word, image, or other sign is a trademark; it does not indicate registration or impart enhanced protections. Registered trademarks are indicated using the registered trademark symbol, ®, and in many jurisdictions it is unlawful or illegal to use the registered trademark symbol with a mark that has not been registered.[5]

The service mark symbol, , is used to indicate the assertion of a service mark (a trademark for the provision of services). The service mark symbol is less commonly used than the trademark sign, especially outside the United States.

Keyboard entry[edit]

  • Windows: Alt+0153 (on the numeric keypad)
  • macOS: ⌥ Opt+2 (or ⌥ Opt+⇧ Shift+2 or ⌥ Opt+⇧ Shift+D or ⌥ Opt+⇧ Shift+T on certain layouts)
  • Linux (and similar): ComposeTM
  • ChromeOS (and Linux): Ctrl+⇧ Shift+U 2122
  • HTML: ™ or ™[6]
  • LaTeX: \texttrademark

Non-standard substitutions[edit]

The letters ⟨T⟩ and ⟨M⟩ are sometimes seen paired in an attempt to emulate the trademark symbol. Methods include

See also[edit]


  1. ^ "Protecting Your Trademark" (PDF). USPTO. United States Patent & Trademark Office. August 2019. p. 11. Archived from the original (PDF) on November 30, 2019. Retrieved October 9, 2019.
  2. ^ Pentzlin, Karl (June 11, 2010). "Proposal to encode two Letterlike Symbols for Canadian legal use in the UCS" (PDF). unicode.org. Retrieved April 5, 2020.
  3. ^ Pidowich, Mark (July 27, 2011). "Official marks — a uniquely Canadian concept". Smart & Biggar. Retrieved December 4, 2016.
  4. ^ Pentzlin, Karl (February 27, 2009). "Proposal to encode a German trademark symbol in the UCS" (PDF). unicode.org. Retrieved April 5, 2020.
  5. ^ "Trademark Manual of Examining Procedure, Sec. 906.02, Improper Use of Registration Symbol". USPTO. United States Patent & Trademark Service. Retrieved October 9, 2019.
  6. ^ "Character entity references in HTML 4". w3.org.