Trademark symbol

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Trademark symbol
In UnicodeU+2122 TRADE MARK SIGN (HTML ™ · ™)
See alsoU+1F16A 🅪 RAISED MC SIGN
Different from
Different fromU+2120 SERVICE MARK

The trademark symbol () is a symbol to indicate that the preceding mark is a trademark. It is usually used for unregistered trademarks, as opposed to the registered trademark symbol (®) which is reserved for trademarks registered with an appropriate government agency.[1]


Use of the trademark symbol indicates an assertion that a word, image, or other sign is a trademark; it does not indicate registration or impart enhanced protections. Registered trademarks are indicated using the registered trademark symbol (®), and in some jurisdictions it is unlawful or illegal to use the registered trademark symbol with a mark that has not been registered.[2]

In Canada, an equivalent marque de commerce symbol (U+1F16A 🅪 RAISED MC SIGN) is used in Quebec;[3] there is alo an Official mark symbol to indicate that a name or design used by Canadian public authorities is protected. Some German publications also use a Warenzeichen grapheme (U+1F12E 🄮 CIRCLED WZ).[4] I

The service mark symbol (℠) is used to indicate the assertion of a service mark (a trademark for the provision of services). The service mark symbol is less commonly used than the trademark symbol, especially outside the United States.

Keyboard entry[edit]

In Unicode it is U+2122 TRADE MARK SIGN.[5]

  • Windows: Alt+0153 (on the numeric keypad)
    • International keyboards: Alt Gr+T
  • macOS: ⌥ Opt+2 (or ⌥ Opt+⇧ Shift+2 or ⌥ Opt+⇧ Shift+D on certain layouts)
  • Linux (and similar): ComposeTM
  • Chrome OS (and Linux): Ctrl+⇧ Shift+U 2122
    • UK Extended keyboard: AltGr+⇧ Shift+8. (AltGr and *).
  • HTML: ™ or ™[6]
  • LaTeX: \texttrademark

See also[edit]


  1. ^ "Protecting Your Trademark" (PDF). USPTO. United States Patent & Trademark Office. August 2019. p. 11. Retrieved October 9, 2019.
  2. ^ "Trademark Manual of Examining Procedure, Sec. 906.02, Improper Use of Registration Symbol". USPTO. United States Patent & Trademark Service. Retrieved October 9, 2019.
  3. ^ Pentzlin, Karl (June 11, 2010). "Proposal to encode two Letterlike Symbols for Canadian legal use in the UCS" (PDF). Retrieved April 5, 2020.
  4. ^ Pentzlin, Karl (February 27, 2009). "Proposal to encode a German trademark symbol in the UCS" (PDF). Retrieved April 5, 2020.
  5. ^ "The Unicode Standard 7.0, Letterlike Symbols" (PDF). Unicode, Inc.
  6. ^ "Character entity references in HTML 4".