Traditional Welsh costume
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The Welsh traditional costume (Welsh: Gwisg Gymreig draddodiadol) was worn by rural women in Wales. It was identified as being different from that worn by the rural women of England by many of the English visitors who toured Wales during the late 18th and early 19th centuries. It is very likely that what they wore was a survival of a pan-European costume worn by working rural women. This included a version of the gown, originally worn by the gentry in the 17th and 18th centuries, an item of clothing that survived in Wales for longer than elsewhere in Britain. The unique Welsh hat, which first made its appearance in the 1830s, was used as an icon of Wales from the 1840s.
It is likely that the Welsh costume began as a rural costume (with regional variations within Wales) and became recognised as a traditional costume by the wives and daughters of the better-off farmers, who wore it for special occasions and when going to market to sell their produce.
From the 1880s, when the traditional costume had gone out of general use, selected elements of it became adopted as a National Costume. From then on it was worn by women at events such as Royal visits, by choirs, at church and chapel, for photographs and occasionally at eisteddfodau. It was first worn by girls as a celebration on Saint David's Day just before the First World War. The costume is now recognised as the national dress of Wales.
Very little evidence for traditional Welsh costume survives before about 1770 when the first tourists came to Wales and recorded in words and pictures the costumes worn by women in Wales. They noted that the women in rural parts of Wales wore a distinctive costume which varied from place to place. Women in towns and those who lived near the Welsh-English border or near busy ports were already wearing English fashions, often made of cotton.
During the 1830s, certain members of the gentry, especially Augusta Hall (later Lady Llanover) of Llanover near Abergavenny, recorded and tried to preserve some Welsh traditions, including costume. The prints of costumes of parts of Wales which she may have commissioned did not have a wide distribution. Some of them were published in an article in 1951. This was the first time that they had been published since the 1830s. Her apparent influence on Welsh costume was greatly exaggerated following the publication in 1963 of an article on Welsh Peasant costume and this caused the general misapprehension that she was responsible for either inventing or preserving traditional Welsh costume. From then on, many writers assumed that she had a great influence on the wearing of Welsh costume by rural women throughout Wales during the 19th century, which, it was supposed, led to the creation of a National Costume but there is very little evidence for this.
The origins of the national costume
Although the traditional costume went out of common use by the middle of the 19th century it was still worn by some women at market and for special events. There were calls for Welsh costume to be revived and used at major national events, especially Royal visits. In 1834, Augusta Hall wrote a prize-winning essay for the Monmouthshire and Glamorganshire eisteddfod held in Cardiff but this contains very little about costume, and nothing about National costumes. In the 1840s Hall organised balls at which her friends wore costumes based on the set of fashion plates which she may have commissioned, but they were made of satins, not wool 
The adoption of the costume coincided with the growth of Welsh Nationalism, where the industrialisation of much of south Glamorgan was seen as a threat to a traditional agricultural way of life. The national costume made from Welsh wool was therefore seen as a visual declaration of a Welsh identity. During an 1881 visit by the Prince of Wales to Swansea, the Welsh costume was worn by a number of young women including members of a choir.
From the 1880s both old and modern versions of the costume were worn by performers at concerts and eisteddfodau, by stall holders at fund raising events and for Royal visits. The numbers of women who wore Welsh costume in this way was always small but its use was remarkable enough to mention in reports of such events. Some of those who wore it may have been the younger members of the new middle-class families who could afford the money to buy the costumes and the time to attend such events. Although there was only a little encouragement to wear costumes at these events, those few who did were often spoken of with pride.
For some, wearing Welsh costume after the 1880s was an attempt to maintain tradition; for others it was to do with Welsh identity and nationality and possibly an attempt to distinguish themselves from incomers both in what they sold at market and the fact that many of them probably spoke Welsh; for a few it was to do with marketing traditional businesses, especially weaving. There is little evidence to support the suggestion that the Welsh costume was worn just to please visitors, but it possible that this happened.
The young women who adopted the costume for special events from the 1880s were seen as the spirit of the new Wales and the costume became associated with success, especially after the Welsh Ladies’ Choir, dressed in Welsh costume, won a prize at the Chicago World Fair Eisteddfod World's Columbian Exposition in 1893 and went on to sing for Queen Victoria and performed at concerts throughout Britain.
The modern costume
The modern costume worn by girls on St David’s Day, which used to be made by mothers from old costumes, is now commercially available. The design, colours and use of lace (which was very rarely associated with Welsh costume during the 19th century), may well be derived from costumes made especially for those competing at the International Eisteddfodau at Llangollen (established in 1947) and other events where dancers required a comfortable and practical costume which was distinct from those worn by representatives from other nations. The costume now generally worn by dance teams is based on the tailored gowns originally found in south west Wales.
The elements of Welsh costume
The gown or bedgown
The most distinctive feature of the Welsh costume, other than the hat, is the gown and bedgown. Although both have often been referred to as bedgowns (spelt in various ways in Welsh, most commonly now as betgwn) the term gown is now used for the long-tailed, tailored garment.
(1) a tailored form with a tightly fitted low-cut top and long wide tail These were common in Cardiganshire (Ceredigion) and Carmarthenshire and possibly in parts of mid-Wales and were often made of red and very dark blue or black striped flannel which was sourced locally. See example on the left in the illustration above 'Welsh Fashions Taken on a Market Day in Wales'.
(2) a loose T shaped bedgown. The T shaped form was found in north-west and south-east Wales; these were often of printed cotton.
(3) a shorter tailed, jacket, in plain fabric, worn in Pembrokeshire.
The skirt and underskirt (pais)
These were normally of heavy flannel with vertical or occasionally horizontal stripes in bold colours, often reds and dark blue or black and white.
The cape or mantle
They were long and often had large hoods (to cover the Welsh hat). Blue woollen cloaks were far more common than red ones in much of Wales until the 1860s.
A variety of shawls were worn in Wales
(1) Square Shawl: Square shawl of wool in natural colours with a fringe all round. This was worn folded to form either a triangle or a rectangle and worn over the shoulders.
(2) Turnovers: Some of the finer printed shawls were made with two adjacent edges sewn face up on one face, and the opposite way on the other two edges so that when the shawl was folded diagonally, they both appeared face up.
(3) Whittle: Large rectangular or square woollen shawls with long fringes were worn around the waist and used to carry bread and other provisions. They were sometimes also worn as a mantle over the shoulders. Many of these were white or cream and occasionally red. They appear to have been more common in south Wales. A small version in red wool was worn round the shoulders in north Pembrokeshire and are said to have been worn by women who helped to repel the French during the Last invasion of Britain.
(4) Nursing shawl: A large square shawl with long fringes on all sides, made of natural white or cream wool was worn around the shoulder and waist to hold a baby, freeing the hands to do other tasks. These seem to have been worn throughout Wales, but were occasionally found in Welsh expatriate communities and continued in use until the 1960s and early 1970s.
(5) The Paisley shawl: Medium to large shawls of wool, silk or printed cotton were decorated with bright Paisley patterns. Many were fringed. Although these are thought to have been an essential part of Welsh costume, most were expensive and probably only worn only for very special occasions.
Sometimes now referred to as a fichu, the handkerchief was a square piece of fabric, normally of printed cotton or linen, worn around the neck and tucked into the top of the gown, or worn over the head like a head scarf.
The apron was often of natural colours (white through cream and grey to black) in chequered patterns.
Many women spent a lot of time knitting stockings but most were sold for export. Before about 1850 many rural women walked barefoot to and from market, or wore footless stockings.
Also known as the mob cap, the cap was a linen or cotton head cover with goffered folded fabrics around the face. Some had long lappets which hung down the front below shoulder level.
The distinctive features of Welsh hats are the broad, stiff, flat brim and the tall crown. There were two main shapes of crown: those with drum shaped crowns were worn in north-west Wales and those with slightly tapering crowns were found in the rest of Wales. They were probably originally made of felt (known as beaver, but not necessarily made of beaver fur), but most surviving examples are of silk plush (also sometimes known as beaver) on a stiffened buckram base. A third type of hat, known as the cockle hat, was worn in the Swansea area.
Men's costume in Wales
The costume worn by men and boys in Wales was rarely illustrated or described because it was very similar to that worn by men in England. It consisted of a waistcoat (often of bright colours); a jacket often of blue or grey wool; a neckerchief; a pair of breeches; woollen stockings and a black felt hat, either like a bowler or one with a low, drum-shaped crown with a broad floppy brim.
Gentry costume in Wales
Most gentry would have worn the latest fashions which they bought either via agents from Paris and London or from local tailors who read the articles on the latest fashions which most newspapers published.
Over 80,000 words of descriptions of Welsh costumes were written during the 18th and 19th centuries, mostly by English middle-aged, middle-class men, but with a few exceptions – the descriptions by women tend to be lengthy and detailed and probably reliable. There are few descriptions in Welsh or by Welsh people in English (but see T. J. Llewelyn Pritchard’s descriptions in his novel Twm Sion Catti). Almost no records of what the women who wore the traditional costumes thought about them have been found.
Much of what was written about Welsh costume was influenced by the observer’s preconceptions: many of the visitors to Wales at the end of the 18th century came in search of the picturesque and of an Eden or Arcadia and this may have coloured what they recorded. They were often delighted to find that many of the women they saw were healthy, happy and pretty and wore a costume which was distinct from that of English maids.
Pictures and photographs
There are about 700 images dated 1770–1900 in which Welsh costume is clearly depicted and there are a similar number of early 20th century photographs, mostly postcards, some based on earlier photographs while others were comic. Many of these images of Welsh costume were marketed as souvenirs of Wales and they helped to preserve the concept that there was something unique about Welsh costume. Most of the photographs were 'staged' by the photographers and the women often wore their own old costumes or borrowed a set from the photographer as in the example above 'Two women in national dress drinking tea' which is one of 80 photographs taken by John Thomas (1838-1905) of young women who wore a selection of garments from three sets of costumes that he kept. 
There are a few surviving Welsh costumes in museums and private collections. Most of them are stored in the St Fagans National History Museum near Cardiff and the Ceredigion Museum in Aberystwyth. They are very difficult to date and the source of the original fabrics is often unknown. 
About eighty 19th-century dolls dressed in Welsh costume are known. Many have genuine Welsh costume fabrics which may be the oldest surviving fabrics of their kind. Almost every female member of the Royal family since Princess (later Queen) Victoria’s visit in 1832 was given a doll dressed in Welsh costume when they visited Wales. This shows that even at this early date, the Welsh costume was considered something special, and was being marketed along with costume prints.
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- Christine Stevens, 'Welsh Peasant Dress – Workwear or National Costume', Textile History 33, 63-78 (2002)
- Davies, John; Jenkins, Nigel (2008). The Welsh Academy Encyclopaedia of Wales. Cardiff: University of Wales Press. pp. 931–932. ISBN 978-0-7083-1953-6.
- Megan Ellis, Welsh Costume and Customs; The National Library of Wales : Picture book no. 1 National Library of Wales, (1951 and 1958).
- Ffransis Payne, 'Welsh Peasant Costume', Folk Life, II, (1963). Ffrancis Payne's article has been quoted by many academics and others as providing evidence that the national Welsh costume was created by Lady Llanover and was later adopted for commercial gain.
- Christine Stevens, 'Welsh Costume and the Influence of Lady Llanover' (on line, 2005)
- Michael Freeman, ‘Lady Llanover and the Welsh Costume Prints’, The National Library of Wales Journal, xxxiv, no 2 2007, pp.235-251. This gathers all the available evidence relating to Augusta Hall (Lady Llanover) and the watercolours and prints of Welsh costume which she may have commissioned.
- Roberts, Huw, Welsh costumes at Llanover, Newsletter, Cymdeithas Gwenynen Gwent, December 2004, p. 2-3.
- The Cambrian (a newspaper published in Swansea) in October 1881
- Hywel Teifi Edwards, Eisteddfod Ffair y Byd, Chicago 1893 (1990)
- Lois Blake, Welsh Folk Dance (1948); Welsh Folk Dance and Costume, (1954) The second edition included a brief description of Welsh costume to help those making dance costumes.
- Ilid Anthony, Costumes of the Welsh People, (Welsh Folk Museum, 1975), This contains many good photographs of original or reproduction costume of the sort worn by the gentry, including men. Some of the text on ‘The Welsh Costume’ was republished in a catalogue The Welsh Costume to accompany the ladies Institute displays of reconstructions of Welsh costumes in 1981.
- Lewis, Jacqueline, Passing Judgement – Welsh Dress and the English Tourist, Folk Life, xxxiii, (1994-5) This was based on a university thesis which used some of the published descriptions written by visitors to Wales. Many more descriptions of Welsh costume have been discovered since this was published.
- 'The Welsh Lady', An Occasional newsletter for collectors of Welsh costume Postcards, (from October 2000)
- Roberts, Huw, Pais a Becon, Gŵn stwff a Het Silc (2007). This bilingual booklet contains some excellent illustrations of various costumes, mostly from north Wales.
- Welsh Costume and the Influence of Lady Llanover by Christine Stevens
- Article on Welsh costume on the National Museum Wales web site
- Page from a catalogue of Pryce Jones of Newtown, Powys, showing Welsh cloaks