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Type of site
|Global marketplace for used heavy machinery|
|Founded||London, UK (1997)|
|Area served||Bulgaria, Czech Republic, Denmark, Germany, Hungary, The Netherlands, Norway, Poland, Romania, Russia, Slovakia, Switzerland, Ukraine, United Kingdom|
|Industry||Classifieds, Electronic commerce|
|Products||Online classified adverts, online auction business model, Online payment systems, Price comparison|
|Operating income||not disclosed|
|Net income||not disclosed|
|Registration||required to buy and sell|
Tradus (tradus.com) lists ads for used, heavy machinery and vehicles in the felds of construction, transport, and farming, and also spare parts for such machines. Tradus was an online auction company operating in Central and Eastern Europe whose flagship Allegro was (and is) by far the most popular auction site in Poland. In March 2008, the company was acquired by the South African media group Naspers. Between 2015 and 2016 the brand Tradus vanished from Naspers´ classifieds portfolio for a few months. But, it came back late in 2016, when Tradus.com was launched as a heavymachinery classifieds site by the OLX Group. The site is based in Amsterdam.
Tradus got born as an emerger of QXL, founded in London in 1997 by Financial Times journalist Tim Jackson, and ricardo, founded in Baar, Switzerland in 1999. The company first operated under the name "QXL Ricardo", and the current name, "Tradus", didn't step in until November 2007.
In 1999, QXL was simultaneously floated on the London Stock Exchange as well as the Nasdaq exchange in New York. Also in 1999 the company secured the rights to sell off pieces of the famous Wembley Stadium, which was being demolished and rebuilt. QXL also managed to prise Hugh Scully, host of Antiques Roadshow, away from the BBC to front its antiques business.
Late in 2000, QXL Ricardo became the first British member of an elite gang of dotcoms which saw their stock lose 99 per cent of their value, shares which were valued at £8.00 being worth only 6.5p. However, later this trend was reversed and in 2005 the share was ranked as the best performing on the LSE
November 2004 QXL Ricardo's shareholders received two offers of acquisition from Tiger Acquisition (set up by Great Hill Funds and the existing management to make the offer) and Florissant. In the end, Florissant and a group of Israeli investors each ended up with large shareholdings and the company remained publicly listed on the London Stock Exchange.
On 7 November 2007, after a sharp rise in the company's share price, the company announced that it had received a preliminary approach from a potential bidder who was unnamed. Intense press speculation arose as to who the potential bidder may be. This was further supported by various press articles in mid-December announcing that the potential purchaser was the South African media company Naspers, reportedly paying in the region of £17 per share or about £750 million.
On 21 November 2007 QXL Ricardo announced that it had received permission from its shareholders to change the name to Tradus plc.
The offer to take over Tradus was formally announced on 18 December 2007 at £18 per share, valuing the company at some £946 million. The acquisition of Tradus by Naspers was concluded on 7 March 2008, when the company was delisted from the London Stock Exchange.
In March 2013 QXL Denmark and Norway was sold to Lauritz.com, a Danish auction house.
In late 2016 Tradus.com was launched as a heavymachinery classifieds site by the OLX Group. The site is based in Amsterdam. Tradus.com lists ads for used, heavy machinery and vehicles in the felds of construction, transport, and farming, and also spare parts for such machines.
|Country||Brand name||Web Address|
|Humpty Dumpty/eSwap||£3.1 million||July 1999|
|QXL Auksjon Norge AS||£13.2 million||December 1999|
|QXL Denmark ApS||£6.6 million||January 2000|
|QXL Poland Sp. z o. o.||$75,000||March 2000|
|ibilive NV||£6.8 million||April 2000|
|Idefi SA||£2.5 million||April 2000|
|Bidlet AB||£62.2 million||June 2000|
|ricardo.de AG||£44.8 million||November 2000|
|Ceneo SA||£732,000||December 2006|
|Molotok.ru||£1.5 million||October 2007|
|Trendsales.dk||£12+ million (estimated)||November 2010|
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