Traffic Power

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Traffic Power was a Las Vegas, Nevada search engine optimization company that engaged in black hat techniques. These were spamdexing practices that violated Google's webmaster guidelines. As a result, some Traffic Power clients were banned from Google's organic search results.[citation needed]

According to a Wall Street Journal profile of the company, Traffic Power used high-risk techniques and failed to disclose those risks to its clients.[1] Wired reported that Traffic Power sued a blogger, Aaron Wall, and the website Traffic Power Sucks, for mentioning that they were banned.[2] Google software engineer Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[3][self-published source?]

In January 2009 Traffic Power's CEO, Matt Marlon, was jailed on accusations of fraud related to a foreclosure "scam".[4]


  1. ^ Kesmodel, David (September 9, 2005). "'Optimize' Rankings At Your Own Risk". Startup Journal (Wall Street Journal). Archived from the original on 2005-10-03. 
  2. ^ Wired Magazine, Legal Showdown in Search Fracas, Sep, 08, 2005, written by Adam L. Penenberg
  3. ^ Cutts, Matt, Confirming a penalty, published on 2006-02-02 at Matt Cutts Blog
  4. ^ "Accused foreclosure scam artist behind bars". Archived from the original on October 14, 2008. Retrieved 2009-01-20.