Transamerica Corporation

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Transamerica Corporation
Industry Insurance
Retirement planning
Founded 1928
Headquarters Cedar Rapids, Iowa
Key people
A.P. Giannini, founder
Mark W. Mullin, President & CEO
Products Life insurance, Investment & Retirement services
Number of employees
11,377 (2013)
Parent Aegon

The Transamerica Corporation is an American holding company for various life insurance companies and investment firms doing business primarily in the United States, offering life and supplemental health insurance, investments, and retirement services. The company’s main offices are in Baltimore, Maryland and Cedar Rapids, Iowa, with affiliated offices located throughout the United States. In 1999, it became a subsidiary of Aegon, a European financial services company headquartered in the Hague, Netherlands.[1]

Transamerica funds the Transamerica Institute, a nonprofit foundation which comprises the Transamerica Center for Retirement Studies and the Transamerica Center for Health Studies.[2]


In October of 1904, A.P. Giannini founded the Bank of Italy in San Francisco, which later became known as Bank of America.[3][4] In 1928, Giannini put the banks into a holding company he named the Transamerica Corporation. In 1930, the company acquired Occidental Life Insurance Company, which had been founded in 1906, and renamed it TransAmerica Occidental Life Insurance Company.[5] Gradually, the company became a more diversified conglomerate which included the film studio United Artists,[6] Transamerica Airlines, and Budget Rent A Car.[7]

In 1972, construction of the Transamerica Pyramid skyscraper in San Francisco was completed, which served as the company's headquarters for many years. Although it currently retains only a small presence in the building, it is still depicted in the company's logo and marketing materials.

In the 1990s, Transamerica began to divest and focused exclusively on financial services. It was eventually pared down to three main product divisions: insurance, investments, and retirement. In July 1999, with Frank C. Herringer as CEO, Transamerica Corporation was acquired by Aegon, an insurance company based in the Netherlands. Transamerica Occidental was merged into Transamerica Life Insurance Company October 1, 2008.

Products and services[edit]

Transamerica primarily offers insurance and financial services. Types of life and health insurance policies offered include term life, whole life, universal life, variable universal life, accidental death, Medicare supplement, and long term care.[8] Transamerica companies also offer a variety of mutual funds and annuities.[9][10]

Transamerica’s retirement division offers defined benefit pension plans and defined contribution retirement plans, including 401(k) and 403(b), 457, profit sharing, money purchase, cash balance, Taft-Hartley, multiple employer plans, nonqualified deferred compensation, and rollover individual retirement accounts. Other services include plan-level recordkeeping and administrative services, participant communications and education services, fiduciary risk mitigation services, open investment architecture, and compliance guidance and regulatory support.[11]


Transamerica sponsors four professional golfers, two of whom are members of the PGA Tour, as well as one member each of the Champions Tour and LPGA Tour. These golfers are Zach Johnson, Tom Watson, Azahara Muñoz, and Kyle Stanley. TransAmerica is also the jersey sponsor for the Colorado Rapids soccer team,[12] as well as the field sponsor for the Charlotte 49ers.[13] The Johnny Unitas Golden Arm Award is also sponsored by Transamerica, and is awarded to the best senior or fourth-year junior quarterback in college football in the United States. Winners include AJ McCarron, Collin Klein, and Andrew Luck.

Transamerica sponsors numerous marathons and triathlons, including the Ironman,[14] Rock 'n' Roll Marathon,[15] and the Chicago Triathlon.[16] The company also sponsors USA Triathlon, the governing body for triathlon events in the United States.[17]


Transamerica funds two foundations: the Aegon Transamerica Foundation and the Transamerica Institute.

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