Transavia

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This article is about the Dutch airline. For the Australian aircraft manufacturer, see Transavia Corporation.
Transavia
Transavia logo 2.jpg
IATA ICAO Callsign
HV TRA TRANSAVIA
Founded 1966
Commenced operations 17 November 1966
Operating bases Amsterdam Airport Schiphol
Eindhoven Airport
Groningen Airport Eelde
Maastricht Aachen Airport
Rotterdam The Hague Airport
Fleet size 35
Destinations 88
Parent company Air France-KLM
Headquarters Haarlemmermeer, Netherlands
Website transavia.com

Transavia, legally Transavia Airlines C.V. (formerly branded as transavia.com), is a Dutch low-cost airline and a wholly owned subsidiary of Air France-KLM. Its main base is Amsterdam Airport Schiphol with further bases at Rotterdam The Hague Airport, Eindhoven Airport and Groningen Airport Eelde.

Transavia additionally maintains Transavia France as its French subsidiary.

History[edit]

Early years[edit]

Transavia Airbus A300 in 1976

The first brainstorming sessions about starting a second charter company in the Netherlands, after Martinair, started in spring 1966, when the American Chalmers Goodlin met with captain Pete Holmes. "Slick" Goodlin had recently bought the dormant small company Transavia Limburg, based in Maastricht, which had 3 DC6's available. The Dutch Government needed to be approached in order to obtain an operating license for the airline, both in order to be allowed to operate out of Amsterdam Airport, and for these DC6s.

At that stage John Block, a former member of the Martinair Holland management, was willing to take that on. He succeeded, the license was issued on 14 November 1966 and 2 days later on 16.11.1966 the first (maiden) commercial flight, flown by Captain Pete Holmes – Amsterdam/Naples/Amsterdam – on board were the Dutch Ballet Orchestra and the Dutch Dance Theatre. This was the first flight with the new name of Transavia Holland.

The company found offices at the old Schiphol Airport, Hangar 7 and the fledgling's financier Slick Goodlin appointed the 3-pronged Management: Commercial Director J.N. Block, Director Operations H.G. Holmes and Technical Director Kees de Blok. Some of the first employees were Pilots John Schurman (Canadian), Hans Steinbacher & Pim Sierks (Dutch), Chief Stewardess Willy Holmes-Spoelder and her stewardesses: Senior Stewardess Wil Dammers and six carefully selected and trained young women.

Development since the 1980s[edit]

Transavia Boeing 757-200 in 2001

Building up the airline from scratch, ten years later Transavia had a marketshare of 45% of the Dutch holiday market and became the main competitor of Martinair. In 1986, the Transavia Holland brand was changed into Transavia Airlines. It was the first airline to take advantage of the first open skies agreement signed between the UK and Dutch governments. Transavia started operating its first scheduled service on the Amsterdam to London Gatwick route on 26 October 1986.

During 1991, the airline's major shareholder, Nedlloyd, sold its 80% holding to KLM. In 1998, Transavia was the first foreign airline to operate domestic services in Greece following a change in Greek aviation law. In June 2003, KLM acquired the remaining 20% of Transavia, making it 100% KLM owned. The subsequent merger of Air France and KLM made Transavia a wholly owned subsidiary of Air France-KLM.

In the early 2000s, Transavia was primarily a charter airline with a low-cost airline subsidiary called Basiq Air. To strengthen its brand image, the two were combined under the transavia.com name on 1 January 2005.

Transavia has a French unit, Transavia France, based at Paris-Orly, which operates ten 737-800s. A Danish unit, Transavia Denmark, based at Copenhagen was operated until the end of April 2011, but was shut down after failing to meet expectations.

There was a strike by Air France pilots in September 2014 in protest against the Air France-KLM group's increasing development of Transavia whose pilots were being paid less than those of Air France.[1]

By early 2015, Transavia received a new corporate design dropping the ".com" from its public appearance as well as changing its primary colors from white/green/blue to white/green.[2] The airline is now to be positioned as Air France-KLM's low-cost brand for the Netherlands and France.[3]

Corporate affairs[edit]

Head office[edit]

The TransPort Building houses the head offices of Transavia and Martinair

Transavia.com has its head office in the TransPort Building, Schiphol East,[4] on the grounds of Amsterdam Airport Schiphol, Haarlemmermeer, Netherlands.[5] Transavia.com moved into the new building on 3 May 2010 with about 400 employees.[6] Previously Transavia's head office was in the Building Triport III at Schiphol Airport.[7][8][9]

Ownership and structure[edit]

Transavia Airlines C.V. is 100% owned by KLM, which in turn is owned by Air France–KLM; however Transavia is run as an independent operation. It holds a 40% interest in the French airline Transavia France S.A.S (the remaining 60% is owned by Air France S.A.), which operates in the French market. Transavia France also operates under the brand name of transavia.com, with an identical business model, website and image.[10]

Service concept[edit]

Transavia.com offers the "Selection on Board" buy on board service offering food and drinks for purchase.[11] Commencing 5 April 2011, transavia.com introduced fees for hold luggage. In addition, the rules for hand luggage have changed also. With effect from 5 April 2011, the maximum allowable weight for hand luggage has increased from 5 kg to 10 kg.[12]

Business trends[edit]

Former logo during the Transavia Airlines branding
Former logo during the transavia.com branding

The financials for both parts of the Transavia brand (Transavia Netherlands and Transavia France) are fully incorporated in the published annual accounts of their ultimate parent, Air France-KLM. Recent trends reported for Transavia are (figures for years ending 31 December):

2011 2012 2013 2014
Turnover (€m) 889 984 1,056
Operating profit/loss (€m) 0 −23 −36
Number of employees (at year end) 2,050 n/a
Number of passengers (m) 8.9 9.9
Passenger load factor (%) 88.6 90.1 89.8
Number of aircraft (Transavia) 30 31 30 31
Number of aircraft (Transavia France) 8 8 11 14
Number of aircraft (total) (at year end) 38 39 41 45
Notes/sources [13] [14] [3][14] [3]

Destinations[edit]

Fleet[edit]

Current fleet[edit]

Transavia Boeing 737–800 wearing the new livery as of 2015
Transavia Boeing 737–700 wearing the former livery
Transavia Boeing 737–800 wearing the former livery

As of February 2015, the Transavia fleet (excluding Transavia France) consists of the following aircraft. All aircraft are fitted with performance-enhancing winglets.[15][16]

Transavia Fleet
Aircraft In Service Orders Options Passengers Notes
Boeing 737–700 9 149
Boeing 737–800 26 27 3 189
Total 35 27 3

Fleet development[edit]

Over the years, Transavia operated the following aircraft types in its mainline fleet:[17]

Aircraft Introduced Retired
Sud Aviation Caravelle[18] 1969 1976
Boeing 737–200 1974 1995
Boeing 737–300 1986 2002
Boeing 757–200 1992 2004
Boeing 737–700 2001
Boeing 737–800 1998

Additional aircraft types were part of the fleet in small numbers and only for short-term periods: Airbus A300 (1976–77), Airbus A310 (1998–99), Boeing 737–400 (1997), Boeing 757–300 (2003) and BAe 146–200 (1997).[17]

Incidents and accidents[edit]

To date no fatalities or complete loss of aircraft occurred related to Transavia flights. In 1997 two incidents occurred with substantial damage to the aircraft:

  • On 24 December 1997, Transavia Airlines Flight 462, a Boeing 757–200 flying from Gran Canaria to Amsterdam was seriously damaged during landing. The aircraft landed in strong, gusty winds and touched down hard with its right maingear first. On touchdown the nosegear broke out of the doghouse. After gliding over the runway for approximately 3 km, it came to rest in the grass beside the runway. Serious damage was inflicted on some electronic systems and control-cables. The plane evacuated successfully and no fatalities occurred.[20] The aircraft returned to service after repairs.
  • In September 2012, a Transavia pilot was locked outside the cockpit after his co-pilot had fallen asleep. Eventually the crew managed to wake up the pilot in the cockpit.[21]

See also[edit]

References[edit]

  1. ^ "Air France strike to continue another week". The Local: France. Retrieved 20 September 2014. 
  2. ^ http://www.marketingtribune.nl/design/nieuws/2015/03/%5Bdesignpanel%5D-rebranding-transavia/index.xml
  3. ^ a b c "Annual Financial Report 2014" (PDF). Air France-KLM. Retrieved 4 April 2015. 
  4. ^ "New visiting address Martinair Headquarters." Martinair. Retrieved on 16 February 2011. "Martinair’s head office will relocate to the new TransPort building at Schiphol East on Friday, June 4, 2010." and "Visiting address Martinair Holland N.V. Piet Guilonardweg 17 1117 EE Schiphol"
  5. ^ "Visiting address and directions." Transavia.com. Retrieved on 7 February 2011. "Piet Guilonardweg 15: TransPort Building 1117 EE Schiphol Airport PO Box 7777, 1118 ZM Schiphol Airport (NL)."
  6. ^ "Proud of our new energy-saving head office." Public Report 2009/2010. Transavia.com. 8 (8/13). Retrieved on 16 February 2011.
  7. ^ "STCC TRANSAVIA." TUIfly. Retrieved on 16 February 2011. "transavia.com Westelijke Randweg 3, building Triport III 1118 CR Schiphol Airport"
  8. ^ "General Conditions of Passage." Transavia.com. 28/28 Retrieved on 16 February 2011. "Address for visitors: transavia.com Westelijke Randweg 3, building Triport III 1118 CR Schiphol Airport"
  9. ^ "Annual Report 2004/2005." Transavia.com. 28/28. Retrieved on 16 February 2011. "transavia.com Westelijke Randweg 3 P.O. Box 7777 1118 ZM Schiphol Centrum The Netherlands"
  10. ^ http://www.transavia.com/corporate/en/organisation/company-profile.1.html
  11. ^ "Selection on board." transavia.com. Retrieved on 16 February 2011.
  12. ^ "Why is transavia.com changing its luggage policy?" (PDF). Transavia.com. Retrieved 9 March 2011. 
  13. ^ "Financial Year 2011 - press release" (PDF). Air France-KLM. Retrieved 5 April 2015. 
  14. ^ a b "Registration Document 2013 including the annual financial report" (PDF). Air France-KLM. Retrieved 5 April 2015. 
  15. ^ "fleet". transavia.com. 
  16. ^ http://boeing.mediaroom.com/2015-02-12-Boeing-Transavia-Announce-Order-for-Up-to-20-Next-Generation-737-800s
  17. ^ a b "Transavia Airlines Fleet - Airfleets aviation". airfleets.net. 
  18. ^ http://www.rzjets.net/aircraft/?parentid=1302&typeid=1&frstatus=3
  19. ^ Incident details from Aviation Safety.net website, visited June 22, 2008
  20. ^ Incident details from Aviation Safety.net website, visited June 22, 2008
  21. ^ "Pilot locked out of cockpit while co-pilot slept". Pilot Career News. 

External links[edit]

Media related to Transavia at Wikimedia Commons