TEN: The Enthusiast Network

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TEN: The Enthusiast Network, formerly known as Source Interlink Media, is a media company that specializes in enthusiast brands, such as Motor Trend, Hot Rod, and Transworld Skateboarding. It is owned by Source Interlink and headquartered in El Segundo, Los Angeles County, California.

Media and events[edit]

The company’s network of brands includes more than 60 publications, 100 websites, MotorTrend’s Video On Demand channel, branded and licensed products, live events and competitions, as well as TV and radio programs. TEN’s total audience is 158 Million.[1]

In 2013, the company signed a deal with the Bonnier Corporation, where they sold Dirt Rider, Motorcyclist, Sport Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider, whereas they bought Sound + Vision and the TransWorld franchise.

In early 2016, The Enthusiast Network announced an official partnership with the Dew Tour, with Dew continuing as title sponsor and TEN serving as partner leading execution and event staging in 2016 and beyond.[2] Together with TEN, Mountain Dew will continue its relationship with NBC Sports as its ongoing broadcast partner.

In 2017, TEN sold the AMA EnduroCross Championship to the Bonnier Motorcycle Group.





See also[edit]


  1. ^ "TEN: The Enthusiast Network". TEN: The Enthusiast Network. Retrieved 2016-05-09. 
  2. ^ "TEN Appoints Dew Tour 2016 Management Team | DewTour.com". DewTour.com. Retrieved 2016-05-09.