Treasure Hunt (U.S. game show)

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(The New) Treasure Hunt
The New Treasure Hunt.jpg
Created byJan Murray (1956–1959)
Chuck Barris (1973–1982)
Presented byJan Murray (1956–1959)
Geoff Edwards (1973–1977, 1981–1982)
Narrated byJohnny Jacobs
Country of originUnited States
No. of seasonsABC/NBC: 3
1970s Syn.: 4
1980s Syn.: 1
No. of episodes1970s Syn.: 120
1980s Syn.: 85
Running time30 minutes
Production company(s)Jantone Productions (1956–1959)
Chuck Barris Productions (1973-1977, 1981-1982)
DistributorSandy Frank Film Syndication (1973-1977)
Firestone Program Syndication Co. (1981-1982)
Sony Pictures Television
Original networkABC (1956–1957)
NBC (1957–1959)
Syndicated (weekly, 1973–1977; daily, 1981–1982)
Original releaseSeptember 7, 1956 – September 1982

Treasure Hunt, also known as The New Treasure Hunt during its 1970s run, is an American television game show that aired throughout the 1950s, 1970s and 1980s. Contestants on the show would select a treasure chest containing surprises within, in the hopes of winning large prizes.

1950s version (Treasure Hunt)[edit]

The earliest version of the show first appeared in the U.S. from 1956 to 1959; first on ABC, and then later on NBC. The original show was created, hosted, and produced by comedian (and occasional game show panelist on other shows) Jan Murray. Two contestants played a quiz in which the challenger picked one of five categories (shown on a large anchor) on which Murray would quiz the contestants. Each contestant was asked five questions from the chosen category for $10 apiece on the daytime edition, or $50 apiece on the primetime editions. The player who won the most money went on the treasure hunt. In the event of a tie, both contestants would head for the treasure hunt.

In the treasure hunt, the champion picked one of thirty treasure chests, each filled either with a series of prize packages or a large cash prize. The ABC prime time version offered $25,000 as its top prize. On the NBC daytime edition, the grand prize started at $1,000 and went up $100 every time it was not won. On its prime time counterpart, the jackpot started at $10,000 and increased by $1,000 a week until won. There were also some booby prizes, such as a head of cabbage or a pound of onions. Before Jan would open the chest, the contestant would pick an envelope from a wheel-shaped board containing sealed cash amounts from $100 up. They were then given the choice of either taking the money, or the contents of the treasure chest. Regardless of the outcome, the winner got to play another game.

At the end of the show, Jan would select someone from the audience to draw a postcard from a home viewer that had a number from one to thirty written on it. If the cash jackpot was in the chest marked with the same number, the home viewer won the jackpot. If not, they were given a consolation prize. Also, the person who picked the postcard received a prize. Instead of looking in the treasure chest the viewer selected, Murray would open a safe, protected by a security guard, containing a folded piece of paper with the preselected number of the chest that actually held the cash prize.

The set of the 1950s version of Treasure Hunt had a pirate-influenced motif with treasure chests instead of the big cardboard boxes used in the 1970s and 1980s incarnations. When the contestant picked a chest in the bonus round, the "Pirate Girl" (Marian Stafford), who acted as Murray's assistant, would put the box on a movable table that resembled a pirate ship.

On the occasions when Jan was on vacation, other comedians would fill in as emcee, including Buddy Hackett.[1]

1970s version (The New Treasure Hunt)[edit]

The New Treasure Hunt was the newer reboot of the television series. This series involved women competing to select one of 30 "surprise packages", with a top prize of $25,000 hidden inside one of them. Unlike the original 1950s version, the show did not use a question-and-answer method of determining contestants. The New Treasure Hunt did not contain any trivia or challenges, with contestants relying entirely on luck.

Before each episode began, the production staff would give ten female members of the studio audience small gift boxes. Three of these boxes would contain cards with the numbers 1, 2, or 3 inside of them. As Edwards instructed them to open their boxes, the three contestants with numbers came down to the table at the center of the stage. These three women then picked one of three jack-in-the-boxes, with the contestant holding the number 1 getting first choice, and so on. The contestant who chose the pop-up surprise (e.g., flowers, dolls) earned the right to go on the treasure hunt.

After being shown two or three of the prizes hidden among the 30 packages, the contestant was asked to select one of the boxes, which was brought down to the table by a model assistant. Each of the boxes had an envelope attached to it with a dollar amount from $200 to $2,000 printed on a card inside.

After the contestant's selection was brought to the table, the host would open the envelope and show the contestant the amount of cash on the card before handing that money to her. He then gave her a choice whether to keep that money or to give it back and take the contents of the box. Possible prizes included several items, including but not limited to, vacations, automobiles, prize amounts for anywhere between $4,000 and $14,000, and the grand prize of $25,000. Several of the boxes also contained what were referred to as "klunks", which were booby prizes that had very little value.

Upon making her decision, the contestant was not immediately shown what she had won; as was the case with most of the other Barris-packaged shows, since the entire premise of this program was to display (and exploit) the female contestants' emotions. Instead, Edwards engaged the contestant in a comedic sketch, usually involving props, to intentionally mislead the contestant as to what she'd finally won. Very often, a contestant would be shown a klunk only to have this lead to the actual prize, which could be either a more valuable prize or just another klunk.

Two games were played per show, each involving one half of the studio audience (the two halves facing off against each other). If a contestant found the grand prize during the first game, another was hidden for the second half of the program.

At the end of each episode, if the top prize was not won, Edwards ritually asked Autuori if he hid the $25,000 check, to which Autuori's response would always be, "Yes, I did." Autuori would then hand Edwards a slip of paper with the correct box number before retrieving the box which contained the grand prize. Edwards would then produce the check from within the box so the audience could see it, then hand it back to Autuori before signing off and leaving the stage.


Producer Chuck Barris purchased the U.S. Treasure Hunt format in the 1970s and revived the game in weekly syndication in 1973. Geoff Edwards hosted The New Treasure Hunt with Johnny Jacobs as the announcer. Jan Murray received a "created by" credit during the show's closing credits.

The opening theme, closing theme, and klunk music cues were composed by Chuck Barris himself; Barris was an accomplished songwriter. However, the melodic closing theme of the 1970s Treasure Hunt, also occasionally used as a winners' cue, is formally credited to Elmer Bernstein. Some of Barris's other music used on previous game shows, such as the unsold pilot for Cop-Out!, was also featured on the program.

Producers had to devise nearly 30 sketches per episode. Due to the lack of cue cards, the taping would be stopped after a box was chosen so that Edwards could be briefed on the premise of the prize package reveal. Aside from his hosting and radio work, Edwards was also an actor and the producers encouraged him to build the tension as he saw fit, even to unbearable levels.[2] The only time no sketch took place was when the contestant won the grand prize. The common method of the reveal would entail Edwards suggesting to the contestant she should have kept the money in the envelope, before revealing that she had in fact won the grand prize. Hysterics occurred following the revealing of the check: shrill sirens went off; confetti and balloons dropped from the ceiling; and, on a few occasions, the contestant was swarmed onstage by Barris staff members and humorously given roses.

1980s version (Treasure Hunt)[edit]

Treasure Hunt returned to television in 1981 as a daily series. Geoff Edwards once again hosted, with Jan Speck as the prize model and assistant. Johnny Jacobs returned to announce, but due to what would prove to be a terminal illness he left the show and Tony McClay replaced him. Emile Autuori returned in his role as the security agent responsible for placing the grand prize check in its proper box.

Again, two games were played per show, one with each half of the audience. In this version, the female members of the studio audience were given balloons, one of which contained a card with a star on it. On Edwards's cue, the contestants popped the balloons; the player with the star came down to center stage where she then faced the previous game's winner. There were now only two jack-in-the-boxes, with the newcomer receiving the choice between them. As in the 1970s version, the contestant who had the pop-up surprise in her jack-in-the-box went on the Treasure Hunt.

There were now 66 surprise packages on stage, and the top prize check was a progressive jackpot. The jackpot check started with a value of $20,000 and increased by $1,000 every day until someone claimed it. If the jackpot reached $50,000, it was frozen at that amount until someone picked the box with the check inside it. After the first jackpot was won on the fourth show, the jackpot was eliminated and the top prize was changed to a flat $20,000 for a brief period on this version. However, the jackpot was later reinstated.

The player selected from one of the 66 boxes, and again was given the opportunity to sell the box back to Edwards for a cash payoff, now worth only between $500 and $1,000. In this version, the prizes were also of much lesser value than the 1970s series; however, winning the right to go on the Treasure Hunt also guaranteed a contestant the opportunity to play the next game for the possibility of going on another one. Winning contestants frequently won only one or two prize packages (such as home appliances, a trip, or a small room package); the cars were scaled back to inexpensive models (specifically the Chevrolet Chevette); there were also no longer checks worth less than the grand prize.

The show featured an entirely new closing theme by Milton DeLugg as well as the reuse of some of the music cues from the earlier version.


An incident regarding The New Treasure Hunt concerned a contestant, Vera Augenbach, on a September 1974 episode (Episode #36), who fainted on-stage upon being told that she had won a 1937 Rolls-Royce Phantom convertible. This incident was replayed on 60 Minutes as part of an exposé on the series; producer Chuck Barris expressed pride in the incident, given the show's premise.[2][3]

In addition to playing on the presumed emotionalism of female contestants, the decision of Barris to allow only women in the game was reportedly a safety precaution—he was concerned that a male contestant might become angered by the show's antics (presumably including being led by a sketch, which typically ran for around five minutes or so, into a klunk) and physically attack Edwards or other staffers. However, in an interview on Blog Talk Radio, Edwards said that men would most likely not show as much enthusiasm as the women, even if they won the grand prize.[2]

During the 1970s run, Barris told Edwards during the fourth season (1976–1977) that he wanted to make The New Treasure Hunt even more sadistic for the upcoming fifth season (1977–1978) – an example being that the contestant would be shown a very expensive car (such as a Rolls-Royce, Ferrari, or Mercedes-Benz) but, after the excitement subsided, learn that the prize was only a small part of the vehicle (such as the rear-view mirror). Edwards refused and was initially fired, but Barris quickly went back on that decision and Edwards did not miss any episodes. Instead, Edwards left on his own after the season ended and Barris, unwilling to replace him, canceled the series shortly thereafter.[2]

Possible Reboots[edit]

The Gurin Company[edit]

In October 2012, The Gurin Company[4] bought the license of the show. The company wanted to produce an updated version of the classic where it pits three couples competing against each other as they select treasure chests, all of which have surprises in them. The team with the most prizes moves on to a quest for $1 million dollars. Gurin was partnered with veteran game show host Wink Martindale, with Mark Maxwell-Smith and John Ricci Jr. as producers. It was shipped to both the U.S. and international broadcasters as he was pitching the show along with a possible reboot of Truth or Consequences.

Electus/Barracuda Television Productions[edit]

In September 2015, Electus, along with the conjunction of Barracuda Television Productions[5], acquired the rights to the show where the basic premise remains the same: a single contestant selects one of 30 "treasure chests" and wins what's inside. The catch is that there are comedic distractions that create laughter and heighten the tension at each decision point where one wrong choice can mean the difference between the contestant winning a Rolls Royce or a broken unicycle. This was to be produced by Barry Poznick along with veteran game show host Wink Martindale and John Ricci Jr..

See also[edit]

External links[edit]


  1. ^ "El Paso Herald-Post" (El Paso, Texas): p.20 :1959-08-06
  2. ^ a b c d
  3. ^
  4. ^ Schneider, Michael (4 October 2012). "Exclusive: Oh Sit! Producer Brings Back Game Shows Truth or Consequences, Treasure Hunt" – via TV Guide.
  5. ^ Petski, Denise (15 September 2015). "'Treasure Hunt' Game Show Reboot In The Works At Barry Poznick's Barracuda" – via Deadline Hollywood.