Treasure Truck

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The Amazon Treasure Truck
FoundedJune 25, 2015; 5 years ago (2015-06-25)
Areas served
25 US cities, 9 UK cities
WebsiteTreasure Truck (US)
Treasure Truck (UK)

Treasure Truck is a service offered to users of the app, which offers users a discounted daily deal.[1]


The first Treasure Truck was released in Amazon's hometown of Seattle in June 2015.[2] Initially, Treasure Truck offered one item at a time, which customers ordered using the Amazon app and picked up at a designated location the same day.[3] As part of a holiday promotion, Seattle Seahawks player Marshawn Lynch drove the Treasure Truck around Seattle in December 2016 selling a limited-edition beast-mode Echo.[4] In December 2017, two cities in the United Kingdom became the first international locations for the Treasure Truck program.[5] Each Treasure Truck was active up to 5 days per week.[6]

Areas served[edit]


Treasure Truck's one-day offers include popular, trending, or interesting products from a wide variety of product categories. Previous offers have included housewares, tech gadgets, smart home devices, outdoor gear, beauty items, games, and toys.[35]

Truck design[edit]

Each city's Truck has unique artwork to represent the location. The art on each of the trucks is unique and hand-drawn by Kyler Martz.[36]

Shift to delivery[edit]

After pausing offers during the COVID-19 pandemic, Treasure Truck resumed offers in both the US and UK in August and September of 2020, respectively, with a new fulfillment model. Customers still order through the Amazon app or website, but items are now shipped to their homes directly, instead of requiring a pickup.[37]


  1. ^ Cheng, Roger (25 June 2015). "Amazon's mystery Treasure Truck revealed: A local deal of the day". CNET. CBS Interactive. Retrieved 1 January 2018.
  2. ^ a b Welch, Chris (25 June 2015). "Amazon's Treasure Truck will drive around Seattle with exclusive discounts". The Verge. Vox Media. Retrieved 1 January 2018.
  3. ^ Tuttle, Brad (25 June 2015). "Amazon's New 'Treasure Truck' Will Sell One Discounted Item Daily". Money. Time Inc. Retrieved 1 January 2018.
  4. ^ Guthrie, Brinke (4 December 2016). "Marshawn Lynch is projecting his inner Santa with Amazon's Treasure Truck". Digital Trends. Retrieved 1 January 2017.
  5. ^ Summers, Nick (1 December 2017). "Amazon's Treasure Truck brings deals on wheels to the UK". Engadget. Oath Inc. Retrieved 1 January 2018.
  6. ^ Eldredge, Barbara (19 October 2017). "Amazon Treasure Truck now in 32 U.S. cities". Curbed. Vox Media. Retrieved 1 January 2018.
  7. ^ Bowman, Nick (21 December 2017). "Amazon 'Treasure Truck' coming to Atlanta". The Gainesville Sun. New Media Investment Group. Retrieved 1 January 2018.
  8. ^ Winkle, Kate (29 September 2017). "Amazon's Treasure Truck arrives in Austin with Nintendo entertainment system". KXAN-TV. Nexstar Media Group. Retrieved 1 January 2018.
  9. ^ Mirabella, Lorraine (17 October 2017). "Amazon brings 'Treasure Truck' to Baltimore". The Baltimore Sun. Tronc. Retrieved 1 January 2018.
  10. ^ Rodger, James (17 February 2018). "Amazon's Treasure Truck is in Birmingham today - here's what you can get". Birmingham Live. Reach plc. Retrieved 18 February 2018.
  11. ^ Graham, Jordan (10 September 2017). "Seaport sold on Amazon 'Treasure Truck'". Boston Herald. Retrieved 1 January 2018.
  12. ^ Brookbank, Sarah (9 August 2019). "Amazon's Treasure Truck coming to Cincinnat". Cincinnati Enquirer. Retrieved 29 November 2019.
  13. ^ Rodger, James (17 February 2018). "Amazon is bringing its Treasure Truck to Coventry". Coventry Telegraph. Reach plc. Retrieved 18 February 2018.
  14. ^ Halkias, Maria. "Amazon Treasure Truck hits Dallas streets". Dallas News. Retrieved 1 January 2018.
  15. ^ Chuang, Tamara (17 October 2017). "Amazon Treasure Truck expands to Denver with first stop this week". The Denver Post. Digital First Media. Retrieved 1 January 2018.
  16. ^ Blunt, Katherine (29 July 2017). "Amazon Treasure Truck starts rolling in Houston". Houston Chronicle. Hearst Corporation. Retrieved 1 January 2018.
  17. ^ "Amazon Treasure Truck back in Indianapolis". WTHR. Dispatch Broadcast Group. 19 November 2017. Retrieved 1 January 2018.
  18. ^ @treasuretruckUK (14 February 2018). "Love is in the air for our first ventures into #Leeds and #Birmingham today! Find #treasuretruck on the Amazon shopping app to purchase our #valentinesday offer! Or just come say Hey to this lovely lot!" (Tweet) – via Twitter.
  19. ^ "Amazon's Treasure Truck to bring exclusive deals to Liverpool for the first time ever". Liverpool Echo. Reach plc. 25 March 2019. Retrieved 29 September 2020.
  20. ^ Shead, Sam (1 December 2017). "Amazon's 'Treasure Truck' is coming to the UK". Business Insider. Retrieved 1 January 2018.
  21. ^ "Amazon brings retail truck to Los Angeles". KPCC. 29 July 2017. Retrieved 1 January 2018.
  22. ^ Heater, Brian (1 December 2017). "Amazon's Treasure Truck is hitting the road in the U.K." TechCrunch. Oath Inc. Retrieved 1 January 2018.
  23. ^ Teproff, Carli (8 December 2017). "Amazon brings snow, gifts to Overtown's Lotus House". Miami Herald. The McClatchy Company. Retrieved 1 January 2018.
  24. ^ Crosby, Jackie (30 September 2017). "Amazon shows power of Treasure Truck by selling new Nintendo system in Minneapolis". Star Tribune. Retrieved 1 January 2018.
  25. ^ Glowatz, Elana (29 September 2017). "Amazon Treasure Truck Locations: SNES Classic Still In Stock In These Cities". International Business Times. Retrieved 1 January 2018.
  26. ^ a b @treasuretruckUK (14 September 2018). "EXCITING NEWS... we're now in Nottingham and Sheffield! We may not have brought the sun with us, but we did bring a tasty treat from @fieldandflower! Sign up to our free text alerts at" (Tweet) – via Twitter.
  27. ^ Arnold, Kyle (10 October 2017). "Amazon prompts delivery revolution, other innovations in retail". Orlando Sentinel. Tronc. Retrieved 1 January 2018.
  28. ^ Kopp, John (16 October 2017). "Philly pitches strategic location in video to Amazon". PhillyVoice. Retrieved 1 January 2018.
  29. ^ Mitchell, Garrett (28 September 2017). "What is Amazon's 'Treasure Truck' and when is it coming to Phoenix?". The Arizona Republic. Gannett Company. Retrieved 1 January 2018.
  30. ^ "Amazon Treasure Truck arrives in Portland just in time to sell you a Super Nintendo Classic". Portland Business Journal. Advance Publications. 29 September 2017. Retrieved 1 January 2018.
  31. ^ Glover, Mark (18 October 2017). "Amazon's Treasure Truck reportedly on the move in Sacramento area". The Sacramento Bee. McClatchy Company. Retrieved 1 January 2018.
  32. ^ Van Grove, Jennifer (1 September 2017). "Amazon Treasure Truck rolls into San Diego". The San Diego Union-Tribune. Tronc. Retrieved 1 January 2018.
  33. ^ Chong, Tim (29 September 2017). "Amazon Treasure Truck parks in Tampa". WTSP. Tegna, Inc. Retrieved 1 January 2018.
  34. ^ @treasuretruckUK (16 February 2018). "There's no stopping us now... Reading, Maidenhead, Slough, Windsor, York and Coventry get ready for Treasure Truck!! Don't miss out, sign up for alerts on the Amazon app under 'Programs and Features' #FridayFeeling #TruckYeah" (Tweet) – via Twitter.
  35. ^ Retrieved 2021-05-10. Missing or empty |title= (help)
  36. ^ Day, Matt (27 December 2017). "Seattle artist gives Amazon's fleet of Treasure Trucks their distinctive local looks". The Seattle Times. The Seattle Times Company. Retrieved 1 January 2018.
  37. ^ Retrieved 2021-05-10. Missing or empty |title= (help)