Trip Adler

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Trip Adler
Trip Adler.jpg
Nationality American
Alma mater Harvard University
Occupation CEO and Co-founder of Scribd
Known for Founding Scribd
Website www.scribd.com

John R. "Trip" Adler III is an American entrepreneur.[1] He is the CEO and co-founder of Scribd, a digital library and document-sharing platform, which has 80 million users.[1][2][3]

Background and early career[edit]

Adler grew up in Palo Alto, California. He graduated from Harvard University with a biophysics degree.[4] His father, John R. Adler, is a neurosurgeon at Stanford University and also an entrepreneur.[1]

After graduating from Harvard, Adler contemplated starting various online ventures, including a ride-sharing service, a Craigslist-type site for colleges, a call center called 1-800-ASKTRIP, and a social media site called "Rate your happiness."[5]

Scribd[edit]

Adler received inspiration for Scribd from a conversation with his father, who had difficulty publishing an academic paper in a medical journal.[4] Adler then built Scribd with Jared Friedman, a fellow Harvard student, and they attended Y Combinator in the summer of 2006.[6][7][8] Scribd was launched from a San Francisco apartment in March 2007.[9] In 2008, it ranked as one of the top 20 social media sites according to Comscore.[10] In June 2009, Scribd launched Scribd Store,[11] and shortly thereafter closed a deal with Simon & Schuster to sell ebooks on Scribd.[12] In 2012, the company became profitable.[13]

In October 2013, Scribd launched a subscription ebook service, and signed a deal with HarperCollins to make their backlist books available on Scribd.[9][14][15][16] Scribd was once known for unlimited audiobooks and downloadable books. However, in late 2015 and early 2016 the subscription was dramatically downgraded to a reduced subscription service.

Scribd has over 300,000 titles from 1,000 publishers in its book subscription service.[17][18] In August 2017, the company announced a partnership with Zinio, which calls itself the world’s largest digital magazine producer and distributor, to add 30 new magazine titles to the Scribd portfolio.[19]

Personal life[edit]

As a member of the Harvard Surfing team, Adler participated in the first Ivy League Surf Championships in May 2003.[20] He also plays the saxophone.[1][21] In 2007, Adler earned the company’s first $17 in revenue by playing the saxophone outside Scribd’s office at Christmas time.[1]

Awards and recognition[edit]

References[edit]

  1. ^ a b c d e Jessica Guynn (November 10, 2013). "Scribd co-founder wrote his own story". Los Angeles Times. 
  2. ^ Jeff Bercovici and Emily Inverso (2014). "30 Under 30: Trip Adler". Forbes. 
  3. ^ Lynn Neary (October 4, 2013). "New E-Book Lending Service Aims To Be Netflix For Books". NPR. 
  4. ^ a b "John R. "Trip" Adler III '06 (Physics) Broke Tradition but Still Ended up on Top". Harvard School of Engineering and Applied Sciences. 
  5. ^ Penenberg, Adam L. (June 18, 2012). "How Trip Adler Found His Idea For Scribd After Hanging Up On 1-800-ASKTRIP". Fast Company. Retrieved July 11, 2012. 
  6. ^ Cromwell Schubarth (October 28, 2013). "Y Combinator's 10 most valuable startup alumni". Silicon Valley Business Journal. 
  7. ^ Bobbie Johnson (July 22, 2009). "How Scribd made pages pay". The Guardian. 
  8. ^ Spencer E. Ante (June 11, 2009). "Scribd: An E-Book Upstart with Unlikely Fans". Businessweek. 
  9. ^ a b Calvin Reid (October 1, 2013). "Scribd Launches E-book Subscription Service". Publisher’s Weekly. 
  10. ^ "Scribd Had A Blowout Year, And So Did the Web Document". TechCrunch. 2008-12-31. Retrieved 2012-07-11. 
  11. ^ "Scribd Invites Writers to Upload Work and Name Their Price". The New York Times. Retrieved 2012-07-11. 
  12. ^ "Simon and Schuster to Sell Digital Books on Scribd.com". The New York Times. Retrieved 2012-07-11. 
  13. ^ Anthony Ha (August 13, 2012). "Social Publishing Startup Scribd Gets A Facelift: New Website, New Logo, New iPhone App". TechCrunch. 
  14. ^ Anthony Ha (October 1, 2013). "With HarperCollins Deal, Scribd Unveils Its Bid To Become The Netflix For Books". TechCrunch. 
  15. ^ Josh Ong (January 29, 2014). "Scribd takes aim at Amazon by bringing its subscription ebook app to the Kindle Fire". The Next Web. 
  16. ^ Julie Bosman (October 1, 2013). "HarperCollins Joins Scribd in E-Book Subscription Plan". The New York Times. 
  17. ^ Angela Chen (February 18, 2014). "What Your iPad Knows About You". The Wall Street Journal. 
  18. ^ About Us. Scribd.
  19. ^ Benjamin Mullin (August 11, 2017). "Scribd, on the hunt for a bigger trove of journalism, doubles down on magazines". Poynter. 
  20. ^ "60 SECONDS". SURFING Magazine. Retrieved 2011-12-05. 
  21. ^ Christmas at Scribd featuring Trip Adler
  22. ^ Dan Fletcher (2010). "Tech Pioneers 2010: Trip Adler and Jared Friedman". TIME. 
  23. ^ Arik Hesseldahl (2010). "Best Young Tech Entrepreneurs 2010". Bloomberg BusinessWeek. 
  24. ^ "30 Under 30: Trip Adler". Forbes. 2014. 

External links[edit]