Many young people in Canada at this time, especially young women, were influenced by the 1960s counterculture and identified with Trudeau, an energetic nonconformist who was relatively young. They were dazzled by his "charm and good looks", and a large fan base was established throughout the country. He would often be stopped in the streets for his autograph or for a quick photograph. Trudeau had once sympathized with Marxists and had spent time in the democratic socialistCooperative Commonwealth Federation, and many of his fans were attracted to his socially liberal stances (he legalized homosexuality and created more flexible divorce laws as Justice Minister under Lester B. Pearson). Trudeau was also admired for his laid-back attitude and his celebrity relationships; in that word's prevailing use at the time, describing a modern, hip and happening person, he was described as a swinger. A high point happened during Trudeau's election campaign in 1968 during the annual Saint-Jean-Baptiste Day parade in Montreal, when rioting Quebec separatists threw rocks and bottles at the grandstand where Trudeau was seated. Rejecting the pleas of his aides that he take cover, Trudeau stayed in his seat, facing the rioters, without any sign of fear. The image of the politician showing such courage impressed the Canadian people, and he handily won the election the next day.[1][2]
Trudeaumania began to abate after Prime Minister Trudeau married Margaret Sinclair in 1971, but he is still remembered as one of Canada's most polarizing politicians and prime ministers; fondly recalled by many Central and Eastern Canadians, but unpopular in the western provinces and among conservative thinkers and Quebec nationalists. He was named the Canadian Newsmaker of the 20th Century by the Canadian Press at the dawn of the year 2000. When he died later that year, there was an outpouring of public grief, and he was again named Newsmaker of the Year for 2000 itself. In 2004, he was voted the third-Greatest Canadian by CBC viewers, after Terry Fox and Tommy Douglas.
In 2015, Pierre Trudeau's son, Justin Trudeau, was elected Prime Minister in the 2015 Canadian federal election. When Justin's face was in the international press, he drew comments of a similar nature online as a senior Canadian politician who was unexpectedly young looking and handsome in the general public's opinion. Trudeau has voiced his support for the Canadian cultural industries stating, “Our artists, producers, composers, and technicians are world leaders in their fields and undeniable Canadian assets. With more platforms available to share our Canadian content, now is the time for targeted investment that will grow local economies, create jobs for the middle class, and help Canadian artists share our stories." The Canadian Liberal government has pledged to return funding for CBC/Radio Canada in order to reverse the deficit inflicted by Harper. Additionally Trudeau promises go even further to ensure that Canadian national broadcasting is able to fulfill its mandate of promoting Canadian culture, identity, bilingualism, and minority voices across the country Liberal party. Justin Trudeau’s proposal to cultivate the Canadian music industry speaks to Pierre Trudeau’s idealized intentions with the CRTC. Hopefully with more government support and new media technology more artists will work domestically and others will finally come home. Therefore at this current time one could see the rationale for excitement behind a potential Trudeaumania 2.0.
