||This article may require copy editing for grammar, style, cohesion, tone, or spelling. (January 2017) (Learn how and when to remove this template message)|
|United Broadcasting Corporation (UBC)
|Founded||1 July 1998|
|Headquarters||118/1 Tipco Building, Rama XI Road, Sam Sen Nai, Payathai, Bangkok 10400,
|Soopakij Chearavanont (Chairman)
Supachai Chearavanont (CEO)
|Products||digital satellite and cable TV|
TrueVisions is Thailand's leading cable satellite television operator. Now owned by the True Corporation, the company was formerly known as the United Broadcasting Corporation (UBC) and also known as UBC-True, but it was rebranded in February 2007.
- 1 History
- 2 Controversy
- 3 Number of subscribers
- 4 Products
- 5 See also
- 6 References
- 7 External links
International Broadcasting Corporation (1989-1998)
|Founded||17 April 1989|
|Defunct||1 July 1998|
International Broadcasting Corporation (IBC) was the first national cable TV provider established in 1989 by Thaksin Shinawatra. After having granted a 20-years concession to provide subscription television service by MCOT, IBC began broadcasting its programmes via super high frequency microwave using MMDS.  Its first DTH service began in 1995 after their request for coverage-area expansion was approved.  In 1997, South African-Dutch company, MIH Limited bought 16% stake in IBC.  IBC’s content mostly came from other countries such as HBO, CNN and ESPN.
UTV Cable Network (1993-1998)
|Founded||2 October 1992|
|Defunct||1 July 1998|
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UTV began providing its CATV service in Bangkok Metropolitan Areas in September 1995. The service was offered on its high quality hybrid fiber coaxial network which began deploying in 1994. The cable technology allowed a number of channels to be offered, with high quality sound and picture and allowed for value added services such as pay per view. By 1997 hybrid fiber coaxial cable network passed an estimated 800,000 homes. 
In 1997 UTV sold the cable infrastructure component of its business to its sister company Asia Multimedia Company Limited. This allowed UTV to focus on content and subscriber management service delivery.
Merged into United Broadcasting Corporation (1998-2006)
Due to an economic crisis since 1997, in February 1998, IBC signed a merger with UTV to form United Broadcasting Corporation (UBC) in order to survive the crisis by decreased the operation costs. UBC has separated into two companies 'UBC plc.' which was operating pay-television service via the satellite transmission via IBC's concession and 'UBC Cable Co., Ltd.' which was operating pay-television service via the cable via UTV's cable concession.
In November 2005, True Corporation (True) announced it would take over UBC plc. It will buy 30.59% stake from MIH Holdings and launch a tender offer for the 221 million shares outstanding at 26.5 baht per share and will delisted UBC from the Stock Exchange of Thailand (SET). 
In April 2006, UBC has rebranded to UBC-True following the take over completion. UBC was delisted from SET on 11 April 2006. 
On April 2, 2006, UBC-True announced that it was launching the documentary channels Explore 1, Explore 2 and Explore 3 in October, 2006. UBC-True also announced the entertainment channels, G-Square and UBC Preview, followed by two music channels, Majung TV and True Music.
Premier League has been the one of its flagship content for years until it lost the rights to the newcomer, CTH, in 2012 bid for 2013-2016 broadcast rights. TrueVisions has obtained the Premier League once again in 2016 through beIN Sports who acquired the exclusive rights along with major European football leagues including La Liga, Serie A and Ligue 1 which most of them was an exclusive rights of TrueVisions before. TrueVisions airs 6 beIN Sports channels after completed a negotiation with the Qatar-based sport network. 
On 15 October 2016, TrueVisions suspended the transmission of some of its entertainment and information channels to accord with the official rules for the mourning period following the death of His Majesty King Bhumibol Adulyadej. Regular programming was gradually returned to the channels over the course of the next several weeks.
Channels cancellation and misinformation
On 1 April 2013, TrueVisions dropped Star World along with Channel M from its platform, with the announcement only being made to viewers on 30 March. This was because Fox International Channels no longer offered them on an exclusivity basis. The slot formerly occupied by Star World was replaced with Life Inspired. 
On 1 December 2015, TrueVisions dropped Food Network from its platform informing its customers that the creator has discontinued broadcasting in Asia.
On 1 November 2016, Discovery Science, DMAX, eve and Discovery Kids were removed from the platform. TrueVisions has informed its customer that Discovery Networks Asia-Pacific has stopped broadcasting those channels in Asia. The channels were continued broadcasting in several countries in Asia.
On 26 December 2016, TrueVisions has reported it was seeking an approval to drop HBO Asia's channels including HBO HD, HBO Family, HBO Hits, HBO Signature, Cinemax and RED by HBO from its platform on 1 January 2017 claiming the company cannot reach an agreement with the content provider. It was revealed by Supinya Klangnarong, a commissioner of The National Broadcasting and Telecommunications Commission who said in tweets that TrueVisions broke the regulation by has not notice the regulator within 30 days and also not informing its customer. The board of commission has approved TrueVisions' request on 27 December. HBO channels were replaced by Warner TV, Sony Channel, Paramount Channel, Fox Action Movies, Celestial Classic Movies and True Film HD2. Food Network also returned to the platform. According to an assistant executive of True Corporation, this was because the sister channels received low ratings, and HBO Asia would not allow TrueVisions to carry only the main HBO HD channel. 
Number of subscribers
As of the fourth quarter of 2008, TrueVisions had 799,837 subscribers (1,469,000 subscribers including FreeView). The table below, charts the annual growth of TrueVisions' subscriber base (excluding TrueLife FreeView):
Personal Video Recording System
TrueVisions is now selling the new PVR (Personal-Digital Video Recording) System, similar to TiVo. However, TrueVisions has claimed that the set-top box will not be compatible with future HD channels or programs.
DVRs set top boxes are sold to subscribers. The HD set top boxes are provided as a part of the special HD subscription.
On October 2011, TrueVisions began offering a combined TiVo-like DVR and HD descrambler—all in one set-top box (called "HD PLUS"). However, customers who wish to use the PVR service has to pay an extra monthly fee above the normal subscribed rate.
In November 2007, TrueVisions started testing its high definition (HD) broadcasts as well as the new HD PVR set-top box. The system also has a test run showcase at Bangkok ICT Expo in November 2007. 
Channels that they claim to be under the test run includes Premier League HD, Discovery HD, National Geographic Channel HD, History Channel HD, and some HD programs on True Series. Although AXN Asia claimed that they filmed The Amazing Race Asia with High Definition cameras from season 2 onwards, they did not broadcast any HD programming in South East Asia until 2011.
In 2010, TrueVisions began offering high-end subscribers three HD channels (one HBO and two sports) via a special extra subscription. The original HD set-top box also decodes regular TV, but does not contain a DVR function. In 2011, TrueVisions offered 8 new HD channels exclusively for CATV subscribers, along with a new combined HD and PVR set-top box, coinciding with a push to install fibre optic cable networks in selected provincial areas. 
On 16 July 2012, TrueVisions expanded their HD offerings to 17 channels, making all HD channels available to both DSTV and CATV subscribers.
In 2013, TrueVisions announced its intention of increasing its HD offering to 50 channels.
In September 2016, TrueVisions offered 56 HD channels with its flagship package.
Unlike other television operators, TrueVisions's strategy in offering HD channels is to stop offering any duplicated SD channels that are already broadcast in HD, except a few channels where both SD and HD channels are offered. TrueVisions calls this practice as an "upgrade".
TrueVisions has tested 3D broadcasting during 2008, showing short European-made vignettes filmed using the Pulfrich effect, and again in 2010, with segments of Academy Fantasia broadcast live using the Pulfrich effect, along with the vignettes from the previous airings. Since 2013, the True Film HD channel has aired selected movies in Side-By-Side 3D format.
TrueVisions offers a service called "TrueVisions Anywhere" in order to offer more viewing outlets to its customers. TrueVisions's customers can view their subscribed channels (but not all channels) on any mobile devices through this service by applying for an Anywhere account. Functions include 2 Hours Time-shift, 2 Days Catch-up, On-Demand, and Picture Quality. Many functions are still limited. At the moment, the service is offered for free for any TrueVisions's customers; however, after the free period, customers have to pay a fee in order to use the service.
The number of Anywhere accounts is dependent on the number of installation points the customer has at his/her house.
The number of channels and the free viewing period is dependent on the customer's TrueVisions package.
- Banerjee, Indrajit; Logan, Stephen. Asian Communication Handbook 2008. AMIC. ISBN 9789814136105.
- Atkins, William. The Politics of Southeast Asia's New Media. Routledge. ISBN 9781136860553.
- Ayutthaya, Chanansara Oranopna (23 December 2011). "A Content Regulatory Framework of Thai Pay-TV Under Convergence". Social Science Research Network.
- Lewis, Glen. Virtual Thailand: The Media and Cultural Politics in Thailand, Malaysia and Singapore. Routledge. ISBN 9781134217663.
- Staff, Variety (27 November 1995). "Thailand Finally Gets 'Real' Cable". Variety. Retrieved 17 January 2017.
- "THAILAND: True Corp set to take over UBC". www.international.ucla.edu. Retrieved 16 September 2016.
- "True Corp has eye on free TV". www.nationmultimedia.com. Retrieved 16 September 2016.
- "True Visions scores licence for football". www.nationmultimedia.com. Retrieved 17 September 2016.
- "TrueVisions to show Premier League games in Thailand". Retrieved 17 January 2017.
- "Truevisions in talks over Star World, Channel M renewal - The Nation". The Nation. Retrieved 17 January 2017.
- PCL., Post Publishing. "TrueVisions to drop HBO, Cinemax". Bangkokpost.com. Bangkok Post. Retrieved 26 December 2016.
- PCL., Post Publishing. "TrueVisions defends customer relief plan". Bangkok Post. Retrieved 17 January 2017.
- http://www.truevisionstv.com/thai/subscriber_growth2.aspx TrueVisions Subscriber Growth
- TrueVisions PVR Website
- PLC., True Corporation. "True Corporation - Press Center". www2.truecorp.co.th. Retrieved 16 September 2016.
- Duffy, Louise. "TrueVisions rolls out HD TV in Phuket". Retrieved 16 September 2016.
- Thailand, Nation Multimedia Group Public Company Limited, Nationmultimedia com. "TrueVisions in major expansion of HD services". The Nation. Retrieved 16 September 2016.
- Thailand, Nation Multimedia Group Public Company Limited, Nationmultimedia.com,. "TrueVisions to increase number of HD channels to 17 on July 16 - The Nation". Retrieved 16 September 2016.