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Tubefilter, Inc.
Privately held
Industry Internet, Media, Entertainment
Founded Los Angeles, United States (2008 (2008))[1]
Founder Drew Baldwin
Brady Brim-DeForest
Marc Hustvedt[2]
Headquarters Los Angeles, California, U.S.
Key people
Brady Brim-DeForest (CEO)
Drew Baldwin (SVP, Product)
Marc Hustvedt (Editor-in-Chief)
Joshua Cohen (CIO)
Jamison Tilsner(COO)[3]
Products Tubefilter News, online publication
Website Tubefilter, Inc.

Tubefilter, Inc. is a privately held company based in Los Angeles, California that operates media businesses focusing on the online entertainment industry.[4] Tubefilter is best known for Tubefilter News, a blog targeted at the producers and distributors of web television content where the best in episodic scripted serialized web series[5][6] and alternate reality games can be found.[7] Tubefilter News describes itself as the leading web television trade publication in Hollywood and has reported on such major stories as Apple, Inc.'s foray into original content production[8][9] and the launch of Joss Whedon's cult series Dr. Horrible's Sing-Along Blog.[10][11]

Tubefilter News has been cited by Variety,[12] and its staff have been quoted by the Washington Post,[13] the Christian Science Monitor,[14] The Wrap,[15] and BusinessWeek [16] when covering the web television industry. It is ranked in the top 1600 blogs worldwide according to Technorati.[17]

The company also operates the Streamy Awards, as well as a weekly web television guide[6][18] and hosts monthly Web TV meetups.[19][20] In October 2009, Tubefilter acquired online entertainment and reviews site[2][21][22]


Tubefilter integrates a number of blogs and services into its network. These include:

  • Tubefilter News (launched June 2008), a trade publication for the online entertainment industry.[3]
  • Tubefilter Jobs (launched February 2009), a new-media and web television focused job board.[23]
  • Web TV Schedule (launched August 2008), a guide to web television release schedules.[24]


Tubefilter operates a series of events in Los Angeles and New York. These include:[25]

  • Onfronts (launched June 2009), a bi-annual digital upfront for the web television industry.
  • Web TV Meetups (launched August 2008), a community event series in Los Angeles.
  • Web TV Week (launched March 2009), a week-long series of web television events that takes place every spring and fall in Los Angeles.

Programs and sponsorships[edit]

Tubefilter sponsors and promotes a number of Web TV based award shows and foundations. They are a founding host of the Streamy Awards,[26][27] which honor excellence in web television production. They also were part of a partnership of new media companies that formed the International Academy of Web Television.[28][29] They were also a sponsor for the 4th Annual ITVFest (Independent Television Festival),[30] the 2009 NATPE LATVFest,[31] and the first Open Video Conference from the Open Video Alliance.[32] The co-founding of Tubefilter was among the credentials noted for Brady Brim-DeForest's position on a panel from "the world of technology and media" that judged entrants for Twiistup 6.[33]

See also[edit]


  1. ^ "California Business Search - Corporation Search Results: TUBEFILTER, INC.". California Secretary of State. Retrieved 2009-10-08. 
  2. ^ a b Albrecht, Chris (2009-10-19). "Web Video News Consolidation: Tubefilter Acquires". NewTeeVee. 
  3. ^ a b "About Tubefilter News". Tubefilter. Retrieved 2009-09-18. 
  4. ^ "Tubefilter blog". Tubefilter, Inc. Retrieved September 16, 2009. 
  5. ^ Coyle, Jake (2009-02-26). "On the Net: Sites Aim to Be TV Guide for the Web". ABC News. Associated Press. Retrieved July 26, 2009. [dead link]
  6. ^ a b Krieger, Todd (2008-10-31). "Video's Rosy Future". ClickZ. IIM, LLC. Retrieved July 26, 2009. 
  7. ^ Kettle, Michael (September 4, 2009). "ABC Experiments With New Techniques to Promote "FlashForward"". TVOverMind. Retrieved 2009-09-27. 
  8. ^ "Apple iTunes Getting Into Original Content". Tubefilter News. Tubefilter, Inc. 2008-08-05. 
  9. ^ Netherby, Jennifer. "Apple's next step in world domination: making movies?" (Blog). Video Business, Variety. Retrieved 2009-09-18. 
  10. ^ "'Dr. Horrible' Trailer Leaked". Tubefilter. Retrieved 2008-06-26. 
  11. ^ "'Dr. Horrible' To Premiere July 15, Then Vanish". Tubefilter. Retrieved 2008-06-30. 
  12. ^ Mclean, Thomas (2009-06-02). "Original Web Series Still Lack Funding". Variety. Retrieved August 5, 2009. 
  13. ^ Hesse, Monica (2009-05-17). "Web Series Are Coming Into A Prime Time of Their Own". Washington Post. p. 2. Retrieved August 4, 2009. 
  14. ^ Goodale, Gloria (2009-04-20). "What's on Web TV?". The Christian Science Monitor. 
  15. ^ Russo, Maria (2009-05-13). "Ashton Kutcher's Web/TV Breakthrough". The Wrap. 
  16. ^ Christian, Aymar (2009-10-12). "Verizon Wireless Enrolls at Valemont U". BusinessWeek. 
  17. ^ "Technorati Rankings". Technorati. Technorati, Inc. 2009-04-19. Retrieved October 14, 2009. 
  18. ^ Krieger, Todd (2009-04-19). "Digital Dealmakers". TV Week. Crain Communications, Inc. Retrieved September 2, 2009. 
  19. ^ Sarah Kuhn; Jamie Painter Young; Dany Margolies (July 30, 2009). "10 Ways to Advance Your Career". Backstage. Retrieved 2009-09-15. 
  20. ^ "Tubefilter Hollywood Web TV Meetup Presents: Going LIVE!". NewTeeVee. October 7, 2009. Retrieved 2009-10-07. 
  21. ^ Kee, Tameka (2009-10-19). "Tubefilter Acquires; Shuffles Execs To Scale Out". PaidContent. 
  22. ^ Mitchell, Greg (October 21, 2009). "Beyond "Balloon Dad": Web Series Continue Startling Growth". The Huffington Post. Retrieved Oct 21, 2009. 
  23. ^ "Tubefilter New Media Jobs". Tubefilter. Retrieved 2009-09-18. 
  24. ^ "Tubefilter - Web TV Schedule". Tubefilter. Retrieved 2009-09-18. 
  25. ^ "Tubefilter Events". Tubefilter. Retrieved 2009-10-21. 
  26. ^ "Announcing the 1st Annual Streamy Awards" (PDF) (Press release). Streamy Awards. 2008-12-19. Retrieved 2009-07-26. 
  27. ^ Heffernan, Virginia (2009-03-31). "California Streamin': A Night for Web Serials" (Blog). New York Times. Retrieved 2009-09-18. 
  28. ^ Tilsner, Jamison (March 4, 2009). "Transparency. The Streamys and The IAWTV". Retrieved 2009-09-27. 
  29. ^ "New International Academy of Web Television Announces Digital Entertainment Industry Leaders for Academy Membership" (PDF) (Press release). IAWTV. 2009-03-04. Retrieved 2009-10-02. 
  30. ^ "ITVFestival - April 23rd - Early Submission Deadline and New Sponsors!!" (Blog). April 16, 2009. Retrieved 2009-09-27. 
  31. ^ "Tales From The Filterfront - Tubefilter is a proud sponsor of the 2009 NATPE LATV Fest". Tubefilter Blog. July 9, 2009. Retrieved 2009-09-27. 
  32. ^ "Tales From The Filterfront - Tubefilter is a proud Media Sponsor of the first...". Tubefilter Blog. June 17, 2009. Retrieved 2009-09-27. 
  33. ^ "Innovative Start-Ups Wanted for Twiistup 6" (Press release). MarketWire. May 19, 2009. Retrieved 2009-09-27. 

External links[edit]