Tubi
 | |
| Type of business | Division |
|---|---|
| Founded | April 1, 2014 |
| Headquarters | , United States |
| Area served | Worldwide |
| Owner | Independent (2014-2020) Fox Corporation (2020-present) |
| Founder(s) |
|
| Key people | Farhad Massoudi (CEO) |
| Industry | Entertainment |
| URL | tubitv |
| Registration | Optional |
| Current status | Active |
Tubi is an American ad-supported streaming service owned by Fox Corporation.[2][3] The service was first launched in April 1, 2014 and is based in San Francisco, California.[4][5]
History[edit]
Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks[6][7] of AdRise in San Francisco, launching in 2014 as a free service.[8][9][10] In June 2019, Tubi announced it had over 20 million active monthly users,[11] and later in September, the company reported that users had streamed 132 million hours of content.[12] In September 2020, the company reported 33 million monthly users.[13]
Sandy Grushow, former Fox TV chair, is an advisory board member.[14] Mark Amin, former vice chair of Lionsgate, is an investor. Adrise, the company behind Tubi, has raised $4 million in capital. Principal investors include Foundation Capital, Bobby Yazdani, Zod Nazem, SGH Capital, and Streamlined Ventures.[15][16]
In 2019, CEO Farhad Massoud announced Tubi would nearly double its 2018 spend on licensed content, close to US$100 million.[17] In February 2019, Tubi signed a distribution deal with NBCUniversal, which includes 400 TV episodes and movies.[18]
On September 25, Tubi became available on Vizio Smartcast.[19] On October 21, Tubi launched "Tubi Kids" - a dedicated hub for the streamer's children-centric content via Roku and supported devices.
In February 2020, Fox Corporation reportedly had entered talks about acquiring Tubi. On March 17, Fox announced its acquisition of the company for $440 million. The deal was expected to close by late June; Farhad Massoudi would remain at the company, which would continue as a separate subsidiary.[20] The deal officially closed on April 20.[3]
Global availability[edit]
Tubi became inaccessible throughout Europe as a result of the GDPR entering into force on May 25, 2018.[21][22] It was later announced that Tubi would relaunch in the United Kingdom by early 2020.[23][24]
Tubi officially launched in Australia on September 1, 2019.[25]
In January 2020, Tubi announced an expansion to Mexico, in a partnership with TV Azteca.[26]
Programming[edit]
Tubi's programming includes movies and television series from content providers. In addition to Fox Entertainment, other providers have included Metro-Goldwyn-Mayer, Paramount Pictures, Lionsgate, Sony Pictures, Warner Bros., Studio 100, Shout! Factory, Nelvana, WildBrain, 9 Story Media Group, Bridgestone Multimedia, Funimation, Viz Media, and The Walt Disney Company.[27][28][29] Tubi uses a real-time bidding platform for advertisers that delivers video ads across various platforms.[30]
References[edit]
- ^ "Tubitv.com Traffic, Demographics and Competitors - Alexa". www.alexa.com.
- ^ "Metro-Goldwyn-Mayer And Lionsgate Invest In adRise -- Parent Company Of Tubi TV -- And License Library Content To Fuel Ad-Supported, Video-On-Demand Service". StreetInsider.com. Retrieved 19 November 2015.
- ^ a b Goldsmith, Jill (2020-04-20). "Fox Closes Purchase Of Tubi In Day Of Streaming Deals". Deadline. Retrieved 2020-04-20.
- ^ Niksa, Matt (2019-01-10). "Streaming companies eye contrasting business models, economic issues". Boston University News Service. Retrieved 2019-01-10.
- ^ Reisinger, Don (2019-04-28). "What Is Tubi (and Is It Worth It?)". Tom's Guide.
- ^ Goodwin, Richard (2020-07-21). "Tubi is Just Like Netflix – Except It's 100% FREE..." Know Your Mobile. Retrieved 2020-08-10.
- ^ MyitSolutions (2020-04-21). "5 Best Legal But Free Movie Streaming Websites - Newscase". News Case. Retrieved 2020-08-10.
- ^ Roettgers, Janko (16 April 2014). "Tubi TV wants to take on Crackle with free movies and TV shows". GigaOm. Retrieved 15 August 2019.
- ^ Spangler, Todd (16 April 2014). "Tubi TV Free Internet Video Service Launches with 20,000 Shows and Movies (Most of Which You've Never Heard Of)". Variety. Retrieved 15 August 2019.
- ^ "Fox buys Tubi for $440m". C21media. Retrieved 2020-08-10.
- ^ Roettgers, Janko (2019-08-05). "Tubi Launches Marketing Campaign in New York, Los Angeles, Chicago and Detroit". Variety. Retrieved 2019-11-11.
- ^ "With Streaming Up 40% Since May, Tubi to Launch Tubi Kids & Expand to UK".
- ^ Tubi Monthly Users Jumps 65% To 33 Million, View Time Doubles During Pandemic - David Bloom, Forbes, 16 September 2000
- ^ "Tubi TV Lands Paramount Flicks". Multichannel. 11 March 2015.
- ^ "AdRise Raises $2 Million From Foundation Capital to Put Video (And Ads) On More Connected TVs". TechCrunch. 16 October 2012.
- ^ "AdRise Launches Tubi for free VOD". RapidTVNews. 18 April 2014.
- ^ Hayward, Andrew. "Tubi: Everything you need to know about the free movie and TV streaming service". Tech Radar. Retrieved 21 February 2020.
- ^ "Tubi Inks NBC Universal Catalog Deal – Media Play News".
- ^ Lafayette, Jon. "Tubi Available Via Vizio Smartcast Sets". Retrieved 2019-09-25.
- ^ Baysinger, Tim (March 17, 2020). "Fox Buys Ad-Supported Streaming Service Tubi in $440 Million Cash Deal". The Wrap.
- ^ "Tubi TV is a completely free Netflix alternative, but there's a huge catch". 19 June 2018.
- ^ "Tubi is the largest free movie and TV streaming service in the US. We are not available in Europe due to changes in EU laws".
- ^ "Tubi heads to the U.K., launches Tubi Kids". FierceVideo.
- ^ White, Peter (October 14, 2019). "AVOD Service Tubi To Launch In The UK In 2020; Preps Kids' Service – Mipcom".
- ^ Hayes, Dade (August 28, 2019). "Tubi TV Sets Launch In Australia In First Leg Of International Streaming Expansion". Deadline Hollywood. Retrieved November 2, 2020.
- ^ "Tubi to expand in Mexico later this year". PPC Land. 2020-02-02. Retrieved 2020-02-02.
- ^ "Tubi is A Really Great Free Cord Cutting Streaming Service With 15,000 Free Movies & TV Shows". Cord Cutters. 23 October 2019.
- ^ "Tubi TV Grabs $6 Million From MGM, Lionsgate And Others For Its Free, Ad-Supported Streaming Service". TechCrunch. Retrieved 9 November 2015.
- ^ Watch Free anime Movies and TV Shows Online Tubi
- ^ "AdRise Launch RTB-Based Connected TV Ad Platform". VideoAdNews. 15 March 2012.
