Tubi

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Tubi
Tubi logo.svg
FoundedApril 2014; 5 years ago (2014-04)
Headquarters,
Area servedUnited States, Canada.
Founder(s)Farhad Massoudi
Thomas Ahn Hicks
IndustryEntertainment
Websitetubitv.com
Alexa rankIncrease 6,778 (Aug 2019)[1]
RegistrationNone
Current statusActive

Tubi is an American streaming service based in San Francisco, California, United States, that launched in 2014.[2] It is a free, ad-supported service, with advertisements shown during commercial breaks in between programming.[3] It is the largest independently-owned video service in the United States.[4]

History[edit]

Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks of AdRise in San Francisco, launching in 2014 as a free service.[5][6] In June 2019 Tubi announced it had over 20 million active monthly users.[4]

Former Fox TV chairman, Sandy Grushow, is an advisory board member.[7] Former Vice Chairman of Lionsgate, Mark Amin, is an investor. The company behind Tubi, Adrise, has raised $4 million in capital. Principal investors include Foundation Capital, Bobby Yazdani, Zod Nazem, SGH Capital and Streamlined Ventures.[8][9]

Programming[edit]

Tubi provides more than 12,000 titles,[10] including movies and TV shows from studios such as Paramount Pictures, Metro-Goldwyn-Mayer, Lionsgate, Warner Bros. and Universal Pictures.[11] Tubi uses a real-time bidding platform for advertisers for delivering video ads across various platforms.[12]

In February 2019, Tubi signed a distribution deal with NBCUniversal, which includes 400 TV episodes and movies. Tubi has output deals with Metro-Goldwyn-Mayer, Paramount Pictures, Lionsgate, Warner Bros., Studio 100, Shout Factory, Nelvana, and DHX Media.[13]

References[edit]

  1. ^ "Tubitv.com Traffic, Demographics and Competitors - Alexa". www.alexa.com.
  2. ^ "Metro-Goldwyn-Mayer And Lionsgate Invest In adRise -- Parent Company Of Tubi TV -- And License Library Content To Fuel Ad-Supported, Video-On-Demand Service". StreetInsider.com. Retrieved 19 November 2015.
  3. ^ Niksa, Matt (2019-01-10). "Streaming companies eye contrasting business models, economic issues". Boston University News Service. Retrieved 2019-01-10.
  4. ^ a b Roettgers, Janko (5 August 2019). "Tubi Launches Marketing Campaign in New York, Los Angeles, Chicago and Detroit". Variety. Retrieved 15 August 2019.
  5. ^ Roettgers, Janko (16 April 2014). "Tubi TV wants to take on Crackle with free movies and TV shows". GigaOm. Retrieved 15 August 2019.
  6. ^ Spangler, Todd (16 April 2014). "Tubi TV Free Internet Video Service Launches with 20,000 Shows and Movies (Most of Which You've Never Heard Of)". Variety. Retrieved 15 August 2019.
  7. ^ "Tubi TV Lands Paramount Flicks". Multichannel. 11 March 2015.
  8. ^ "AdRise Raises $2 Million From Foundation Capital to Put Video (And Ads) On More Connected TVs". TechCrunch. 16 October 2012.
  9. ^ "AdRise Launches Tubi for free VOD". RapidTVNews. 18 April 2014.
  10. ^ "Free streaming service Tubi plans to invest $100M+ on content in 2019, expand internationally". blog.tubi.tv. Retrieved 2019-01-07.
  11. ^ "Tubi TV Grabs $6 Million From MGM, Lionsgate And Others For Its Free, Ad-Supported Streaming Service". TechCrunch. Retrieved 9 November 2015.
  12. ^ "AdRise Launch RTB-Based Connected TV Ad Platform". VideoAdNews. 15 March 2012.
  13. ^ https://www.mediaplaynews.com/tubi-inks-nbc-universal-content-deal