Tubi

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Tubi
Tubi logo.svg
FoundedApril 2014; 5 years ago (2014-04)
Headquarters,
Area servedUnited States, Canada, and Australia; UK (2020)
Founder(s)
  • Farhad Massoudi
  • Thomas Ahn Hicks
IndustryEntertainment
Websitetubitv.com
Alexa rankIncrease 5,115 (Jan 2020)[1]
RegistrationNone
Current statusActive

Tubi is an American streaming service based in San Francisco, California, United States, that launched in 2014.[2] It is a free, ad-supported service, with advertisements shown during unskippable commercial breaks during programming.[3][4] It is the largest independently owned video service in the United States, with over 15,000 movies[5] and television series currently available.[6]

History[edit]

Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks of AdRise in San Francisco, launching in 2014 as a free service.[7][8] In June 2019, Tubi announced it had over 20 million active monthly users[9], and in September 2019, the company reported that users had streamed 132 million hours of content.[6]

Former Fox TV chairman, Sandy Grushow, is an advisory board member.[10] Former vice chairman of Lionsgate, Mark Amin, is an investor. The company behind Tubi, Adrise, has raised $4 million in capital. Principal investors include Foundation Capital, Bobby Yazdani, Zod Nazem, SGH Capital and Streamlined Ventures.[11][12]

Tubi became inaccessible throughout Europe as a result of the GDPR entering into force on May 25, 2018.[13][14]

On September 25, 2019, Tubi became available on Vizio Smartcast.[15]

On October 21, 2019, Tubi launched "Tubi Kids", a dedicated hub for the streamer's children-centric content via Roku and supported devices. It was also announced that Tubi would launch in the United Kingdom by early 2020.[16][17]

On January, 2020, Tubi announced an expansion to Mexico, in a partnership with TV Azteca.[18]

Programming[edit]

Tubi provides more than 15,000 titles,[19] including movies and TV shows from studios such as Paramount Pictures, Metro-Goldwyn-Mayer, Lionsgate, Warner Bros. and Universal Pictures.[20] Tubi uses a real-time bidding platform for advertisers for delivering video ads across various platforms.[21]

In February 2019, Tubi signed a distribution deal with NBCUniversal, which includes 400 TV episodes and movies. Tubi currently has output deals with Metro-Goldwyn-Mayer, Paramount Pictures, Lionsgate, Warner Bros., Studio 100, Shout Factory, Nelvana, DHX Media and Bridgestone Multimedia.[22]

References[edit]

  1. ^ "Tubitv.com Traffic, Demographics and Competitors - Alexa". www.alexa.com.
  2. ^ "Metro-Goldwyn-Mayer And Lionsgate Invest In adRise -- Parent Company Of Tubi TV -- And License Library Content To Fuel Ad-Supported, Video-On-Demand Service". StreetInsider.com. Retrieved 19 November 2015.
  3. ^ Niksa, Matt (2019-01-10). "Streaming companies eye contrasting business models, economic issues". Boston University News Service. Retrieved 2019-01-10.
  4. ^ Movies, Don Reisinger 2019-04-28T17:00:00Z. "What Is Tubi (and Is It Worth It?)". Tom's Guide.
  5. ^ Barnes, Jess (2019-10-23). "Tubi is A Really Great Free Cord Cutting Streaming Service With 15,000 Free Movies & TV Shows". Cord Cutters News. Retrieved 2019-11-11.
  6. ^ a b "With Streaming Up 40% Since May, Tubi to Launch Tubi Kids & Expand to UK".
  7. ^ Roettgers, Janko (16 April 2014). "Tubi TV wants to take on Crackle with free movies and TV shows". GigaOm. Retrieved 15 August 2019.
  8. ^ Spangler, Todd (16 April 2014). "Tubi TV Free Internet Video Service Launches with 20,000 Shows and Movies (Most of Which You've Never Heard Of)". Variety. Retrieved 15 August 2019.
  9. ^ Roettgers, Janko; Roettgers, Janko (2019-08-05). "Tubi Launches Marketing Campaign in New York, Los Angeles, Chicago and Detroit". Variety. Retrieved 2019-11-11.
  10. ^ "Tubi TV Lands Paramount Flicks". Multichannel. 11 March 2015.
  11. ^ "AdRise Raises $2 Million From Foundation Capital to Put Video (And Ads) On More Connected TVs". TechCrunch. 16 October 2012.
  12. ^ "AdRise Launches Tubi for free VOD". RapidTVNews. 18 April 2014.
  13. ^ https://www.trustedreviews.com/news/tubi-tv-app-3489197
  14. ^ https://gdpr.tubi.tv/
  15. ^ Lafayette, Jon. "Tubi Available Via Vizio Smartcast Sets". Retrieved 2019-09-25.
  16. ^ "Tubi heads to the U.K., launches Tubi Kids". FierceVideo.
  17. ^ White, Peter; White, Peter (October 14, 2019). "AVOD Service Tubi To Launch In The UK In 2020; Preps Kids' Service – Mipcom".
  18. ^ "Tubi to expand in Mexico later this year". PPC Land. 2020-02-02. Retrieved 2020-02-02.
  19. ^ "Tubi is A Really Great Free Cord Cutting Streaming Service With 15,000 Free Movies & TV Shows". Cord Cutters.
  20. ^ "Tubi TV Grabs $6 Million From MGM, Lionsgate And Others For Its Free, Ad-Supported Streaming Service". TechCrunch. Retrieved 9 November 2015.
  21. ^ "AdRise Launch RTB-Based Connected TV Ad Platform". VideoAdNews. 15 March 2012.
  22. ^ "Tubi Inks NBC Universal Catalog Deal – Media Play News".

External links[edit]