Tubi

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Tubi, Inc.
Tubi logo.svg
Type of businessSubsidiary
FoundedApril 2014; 6 years ago (2014-04)
Headquarters,
Area servedUnited States, Canada, Australia, United Kingdom, India, and Mexico
Founder(s)
  • Farhad Massoudi
  • Thomas Ahn Hicks
IndustryEntertainment
ParentFox Corporation
(2020-present)
URLtubitv.com
Alexa rankIncrease 4,665 (as of April 18 2020)[1]
RegistrationNone
Current statusActive

Tubi is an American, ad-supported, streaming service owned by Fox Corporation.[2][3] The service first launched in 2014 and is based in San Francisco, California.[4][5]

History[edit]

Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks of AdRise in San Francisco, launching in 2014 as a free service.[6][7] In June 2019, Tubi announced it had over 20 million active monthly users,[8] and later in September, the company reported that users had streamed 132 million hours of content.[9]

Sandy Grushow, former Fox TV chairman, is an advisory board member.[10] Mark Amin, former vice chairman of Lionsgate, is an investor. Adrise, the company behind Tubi, has raised $4 million in capital. Principal investors include Foundation Capital, Bobby Yazdani, Zod Nazem, SGH Capital and Streamlined Ventures.[11][12]

Tubi became inaccessible throughout Europe as a result of the GDPR entering into force on May 25, 2018.[13][14]

In 2019, CEO Farhad Massoud announced Tubi would nearly double its 2018 spend on licensed content, close to 100 million.[15] In February 2019, Tubi signed a distribution deal with NBCUniversal, which includes 400 TV episodes and movies.[16]

On September 25, Tubi became available on Vizio Smartcast.[17] On October 21, Tubi launched "Tubi Kids" - a dedicated hub for the streamer's children-centric content via Roku and supported devices. It was also announced that Tubi would launch in the United Kingdom by early 2020.[18][19]

In January 2020, Tubi announced an expansion to Mexico, in a partnership with TV Azteca.[20]

In February 2020, it was reported that Fox Corporation has entered talks into acquiring Tubi. On March 17, Fox announced its acquiring of the company for $440 million. The deal was expected to close by late-June; Farhad Massoudi will remain at the company, which will continue as a separate subsidiary.[21] The deal officially closed on April 20.[3]

Programming[edit]

Tubi's programming includes movies and television series from content providers such as Metro-Goldwyn-Mayer, Paramount Pictures, Lionsgate, Sony Pictures, Warner Bros., Studio 100, Shout Factory, Nelvana, WildBrain, 9 Story Media Group, Bridgestone Multimedia, Funimation, Viz Media, and NBCUniversal.[22][23][24] Tubi uses a real-time bidding platform for advertisers that delivers video ads across various platforms.[25]

References[edit]

  1. ^ "Tubitv.com Traffic, Demographics and Competitors - Alexa". www.alexa.com.
  2. ^ "Metro-Goldwyn-Mayer And Lionsgate Invest In adRise -- Parent Company Of Tubi TV -- And License Library Content To Fuel Ad-Supported, Video-On-Demand Service". StreetInsider.com. Retrieved 19 November 2015.
  3. ^ a b Goldsmith, Jill; Goldsmith, Jill (2020-04-20). "Fox Closes Purchase Of Tubi In Day Of Streaming Deals". Deadline. Retrieved 2020-04-20.
  4. ^ Niksa, Matt (2019-01-10). "Streaming companies eye contrasting business models, economic issues". Boston University News Service. Retrieved 2019-01-10.
  5. ^ Reisinger, Don (2019-04-28). "What Is Tubi (and Is It Worth It?)". Tom's Guide.
  6. ^ Roettgers, Janko (16 April 2014). "Tubi TV wants to take on Crackle with free movies and TV shows". GigaOm. Retrieved 15 August 2019.
  7. ^ Spangler, Todd (16 April 2014). "Tubi TV Free Internet Video Service Launches with 20,000 Shows and Movies (Most of Which You've Never Heard Of)". Variety. Retrieved 15 August 2019.
  8. ^ Roettgers, Janko; Roettgers, Janko (2019-08-05). "Tubi Launches Marketing Campaign in New York, Los Angeles, Chicago and Detroit". Variety. Retrieved 2019-11-11.
  9. ^ "With Streaming Up 40% Since May, Tubi to Launch Tubi Kids & Expand to UK".
  10. ^ "Tubi TV Lands Paramount Flicks". Multichannel. 11 March 2015.
  11. ^ "AdRise Raises $2 Million From Foundation Capital to Put Video (And Ads) On More Connected TVs". TechCrunch. 16 October 2012.
  12. ^ "AdRise Launches Tubi for free VOD". RapidTVNews. 18 April 2014.
  13. ^ "Tubi TV is a completely free Netflix alternative, but there's a huge catch". 19 June 2018.
  14. ^ "Tubi is the largest free movie and TV streaming service in the US. We are not available in Europe due to changes in EU laws".
  15. ^ Hayward, Andrew. "Tubi: Everything you need to know about the free movie and TV streaming service". Tech Radar. Retrieved 21 February 2020.
  16. ^ "Tubi Inks NBC Universal Catalog Deal – Media Play News".
  17. ^ Lafayette, Jon. "Tubi Available Via Vizio Smartcast Sets". Retrieved 2019-09-25.
  18. ^ "Tubi heads to the U.K., launches Tubi Kids". FierceVideo.
  19. ^ White, Peter; White, Peter (October 14, 2019). "AVOD Service Tubi To Launch In The UK In 2020; Preps Kids' Service – Mipcom".
  20. ^ "Tubi to expand in Mexico later this year". PPC Land. 2020-02-02. Retrieved 2020-02-02.
  21. ^ Baysinger, Tim (March 17, 2020). "Fox Buys Ad-Supported Streaming Service Tubi in $440 Million Cash Deal". The Wrap.
  22. ^ "Tubi is A Really Great Free Cord Cutting Streaming Service With 15,000 Free Movies & TV Shows". Cord Cutters. 23 October 2019.
  23. ^ "Tubi TV Grabs $6 Million From MGM, Lionsgate And Others For Its Free, Ad-Supported Streaming Service". TechCrunch. Retrieved 9 November 2015.
  24. ^ Watch Free anime Movies and TV Shows Online Tubi
  25. ^ "AdRise Launch RTB-Based Connected TV Ad Platform". VideoAdNews. 15 March 2012.

External links[edit]