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Turo (company)

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Turo Inc.
FormerlyRelayRides (2010–2015)
Company typePrivate
IndustryCar sharing
FoundedJune 2010; 14 years ago (2010-06) in Boston, Massachusetts, U.S.
FounderShelby Clark
HeadquartersHunter–Dulin Building, ,
Area served
  • Australia
  • Canada
  • France
  • United Kingdom
  • United States[1]
Key people
Andre Haddad (CEO)
RevenueIncrease US$879.7 million (2023)[2]
OwnerIAC Inc. (31%)[3]
Number of employees
931 (2023)[1]

Turo Inc. is an American peer-to-peer carsharing company based in San Francisco, United States. The company allows private car owners to rent out their vehicles via an online and mobile interface in five countries (United States, Canada, United Kingdom, France and Australia).[4]

In July 2019, the American holding company IAC invested $250 million in Turo, a deal that valued the company at more than $1 billion.[5][6]



RelayRides was launched in Boston in June 2010.[7] The peer-to-peer car-sharing concept was inspired by similar online marketplaces such as Airbnb and eBay. In late 2010, the company expanded to San Francisco, where it is now headquartered.[8] In 2012, it launched nationwide in the U.S.[9]

Initially, renting a car through RelayRides required installing an in-car device that enabled GPS monitoring, remote unlocking, and smart card entry, similar to Zipcar. In 2012, Turo partnered with major automaker General Motors and their OnStar division with the goal of enabling renters to unlock GM cars with their mobile phones without installing additional technology.[10] In 2013, however, Turo discontinued both its in-car device and its Onstar technology integration in favor of in-person key exchange.[11]

Between 2010 and 2014, RelayRides received $52.5 million in funding from Canaan Partners,[12] August Capital, Google Ventures,[13] Shasta Ventures, and Trinity Ventures.[14]

In November 2015, RelayRides changed its name to Turo in order, the company said, to reflect the company's shift away from short-term to long-term rentals.[15] Forbes included it among 14 "hottest on-demand startups" in 2015, with a valuation of $311 million.[16]

In 2016 and 2017, Turo launched in three Canadian provinces: Alberta, Ontario, and Quebec.[17][18][19] Also in 2016, Turo launched in the United Kingdom.[20]

In June 2018, Turo announced plans to offer a new in-car device allowing GPS monitoring and remote unlocking through the Turo app.[21]

In May 2019, Turo announced Turo Go Digital to offer keyless entry into vehicles without in-car devices. [22]

In July 2019, InterActiveCorp (IAC) invested $250 million in venture capital funding.[23] The investment made IAC Turo's largest shareholder.[23]

While Turo has a good neighbor policy in place, the company has been accused of being a bad neighbor as the app can crowd out street parking in busy urban areas.[24]

Forbidding car owners from listing their cars on other platforms


In 2019, Turo updated their terms of service to prevent hosts from sharing their car on any other car-sharing services. Turo declared that "failure to abide by this condition may result in fines, penalties, denial of a physical damage claim, removal of the vehicle from the Services, account closure, or other action, in Turo’s sole discretion." The change was formally implemented on July 15, 2019.[25] Avoiding claims that this could be "failure to deal" or reduction in competition, they stated that their service "tends" to perform badly when dealing with other companies' booking software.[26]

Unlicensed insurance activity in the state of New York


In May 2013, the New York State Department of Financial Services issued a consumer alert, warning that RelayRides misrepresented insurance coverage for users of its program.[27] New York issued a cease-and-desist letter ordering RelayRides to stop operations, and RelayRides suspended operations in the state.[28][29] RelayRides was fined $200,000 for false advertising for engaging in unlicensed insurance activity, and other violations.[30]



Unlike traditional car-rental services, Turo does not own or maintain any cars. The company offers a platform on which car owners can rent their cars.[31] Turo claims that its rental costs are lower compared to traditional car rental services.[32][33]

People who wish to rent their cars can register their cars online to be rented by other Turo members. The car owner states when and where the car will be available. A Turo member who wants to rent a car reserves a specific time slot for the car online. Turo takes 10 to 40 percent of rental income, depending on the insurance coverage it provides the car owner.[34][35][36]

Turo does not require renters to have personal coverage if the renter books a trip with a protection plan provided by Turo.[37] Turo provides up to $750,000 in third party liability insurance from Travelers Insurance in the United States, up to $2 million in Canada, and up to £20 million in the UK, with 5 plans varying in vehicle protection.[38]

On June 28, 2022, a California Appellate Court found that Turo is not a car rental company at all.[39] Their reasoning was that Turo is merely an online platform that helps car owners find people to rent from them. This will have two legal effects: first, the protections afforded to car rental companies will not be extended to Turo, second, services like Uber and Lyft will try to leverage this case so that they are no longer deemed to be a transportation company.

See also



  1. ^ a b "Registration Statement Amendment (Form S-1/A)". U.S. Securities and Exchange Commission. March 5, 2024.
  2. ^ Wilhelm, Alex (March 8, 2024). "Profitable car rental service Turo is still ready for an IPO, but its growth cratered in 2023". techcrunch.com. Retrieved May 2, 2024.
  3. ^ Savitz, Eric J. (May 9, 2023). "IAC Earnings Soar on MGM Stake, but the Weak Ad Market Remains a Drag". Barron's.
  4. ^ "Ranking the top-earning cars on Turo | Turo Carculator". turo.com. Retrieved March 23, 2021.
  5. ^ "IAC invests $250 million in car-sharing company Turo". CNBC. July 17, 2019.
  6. ^ "IAC to Invest $250 Million in Car-Sharing App Turo". WSJ.[permanent dead link]
  7. ^ "Car-sharing revs up: Teaming up with the Joneses". The Economist. April 22, 2010. Retrieved January 20, 2016.
  8. ^ Levy, Ari (December 14, 2010). "Zipcar competitor RelayRides comes to S.F." SFGate.
  9. ^ Anthony Ha (March 5, 2012). "Peer-to-Peer Carsharing Goes National With RelayRides' Big Launch". TechCrunch.
  10. ^ Ryan Lawler (September 9, 2012). "How RelayRides' GM-OnStar Partnership Unlocks Doors — And A Potential 15M Cars For Its Fleet". TechCrunch.
  11. ^ "Long Duration Rentals Fuel 3x Growth at RelayRides". RelayRides. Archived from the original on October 24, 2013.
  12. ^ Lawler, Ryan (June 24, 2014). "Car-Sharing Startup RelayRides Raises $25 Million In Funding Led By Canaan Partners". TechCrunch.
  13. ^ Lynley, Matthew (December 14, 2010). "Google Drops Bank in RelayRides to Turn Your Car Into a Zipcar". The New York Times.
  14. ^ Lawler, Ryan (August 12, 2014). "RelayRides Adds $10 Million From Trinity And Looks To Expand Peer-To-Peer Airport Rentals". TechCrunch.
  15. ^ "Turo turns strangers into car-sharers". The Columbian. December 26, 2015.
  16. ^ Brian Solomon (December 29, 2015). "The Hottest On-Demand Startups Of 2015". Forbes.
  17. ^ Mudhar, Raju (April 19, 2016). "'Airbnb for cars' comes to Canada, lets you rent your ride". The Star.
  18. ^ Sagan, Aleksandra (April 19, 2016). "Want to make some money renting out your car? Here's how". CTVNews. Retrieved December 12, 2017.
  19. ^ "Turo launches 'Airbnb for your car' in British Columbia". Vancouver Sun. October 3, 2017. Retrieved January 5, 2018.
  20. ^ Price, Rob; UK (December 16, 2016). "but there's a catch". Business Insider. Retrieved December 12, 2017.
  21. ^ "Introducing Turo Go". Turo. June 12, 2018.
  22. ^ "Smartcar + Turo partner for connected mobility". May 2019.
  23. ^ a b Farrell, Maureen (July 17, 2019). "IAC to Invest $250 Million in Car-Sharing App Turo". The Wall Street Journal. Retrieved June 19, 2020.
  24. ^ "Man solves parking mystery in his Denver neighborhood". KUSA.com. December 21, 2021. Retrieved February 12, 2022.
  25. ^ "Turo terms of service". turo.com. Retrieved June 14, 2019.
  26. ^ "Introducing Turo Car Sharing Exclusivity". turo.com. Archived from the original on June 26, 2019. Retrieved June 26, 2019.
  27. ^ "New York Consumers Should Not Participate in Relay Rides' Online Car-Sharing Program Until Further Notice". New York Department of Financial Services. Archived from the original on July 2, 2018. Retrieved October 26, 2014.
  28. ^ "Superintendent Lawsky Orders 'RelayRides' Car-Sharing Service to Cease and Desist its Repeated False Advertising and Violations of Insurance Law, Company will Stop Doing Business in New York until Further Notice". New York State Department of Financial Services. Archived from the original on May 7, 2015. Retrieved October 26, 2014.
  29. ^ "Suspending New Rentals in NY". RelayRides. June 2022.
  30. ^ "CUOMO ADMINISTRATION ANNOUNCES 'RELAYRIDES' CAR-SHARING SERVICE TO PAY $200,000 PENALTY FOR INSURANCE LAW AND OTHER VIOLATIONS". New York Department of Financial Services. Archived from the original on May 6, 2015. Retrieved October 26, 2014.
  31. ^ Cody Barbierri (December 1, 2009). "RelayRides launches first peer-to-peer carsharing service". Venturebeat.
  32. ^ Ken Belson (September 10, 2010). "Baby, You Can Rent My Car". The New York Times. Retrieved January 20, 2016.
  33. ^ Marc Levy (July 17, 2010). "RelayRides challenges Zipcar, marketing with teams on foot". Cambridge Day. Retrieved January 20, 2016.
  34. ^ Rogers, Roo, Botsman, Rachel (2010). What's Mine is Yours.{{cite book}}: CS1 maint: multiple names: authors list (link)
  35. ^ Anieca Ayler (February 23, 2015). "The Airbnb of Cars Can Save (or Make) You Money". 5280: The Denver Magazine. Archived from the original on March 30, 2017. Retrieved February 18, 2016.
  36. ^ Kirsner, Scott (April 12, 2010). "RelayRides: Like Zipcar without the car fleet". Boston.com. Retrieved June 1, 2010.
  37. ^ "Personal insurance requirements for guests". Turo Support. Retrieved April 11, 2021.
  38. ^ "Insurance & protection at Turo". turo.com. Retrieved March 23, 2021.
  39. ^ "Court Rules Turo Not a Car Rental Company". June 30, 2022.