Tuzki

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Tuzki
Tuzki Wiki.png
Created by Momo Wang

Tuzki (Chinese: 兔斯基; Korean: 투즈키; Japanese: ツヅキ) is a popular illustrated bunny character, created by Momo Wang,[1] when she was an undergraduate at the Beijing Broadcasting Institute. Featured in a variety of emoticons, her character has become popular with QQ and MSN users. Nowadays Tuzki has extended his emoticon popularity to different major messaging app platforms including WeChat, KakaoTalk, Facebook and VNG Corporation's Zalo.

According to the official website, Tuzki was born on 6 September 2006.[2]

Tuzki is currently managed by TurnOut Ventures, a joint venture between Turner Broadcasting and Outblaze established in Hong Kong in 2008.

In 2007 Motorola used the Tuzki images to promote its Motorola Q9h smartphone in Asia, touting its Internet and instant messaging capabilities.

In January 2013 during the KFC#China premium campaign, over 9.5 million units of Tuzki premium figurines were distributed nationwide in China through more than 3,000 KFC restaurants.[3]

In March 2013, the Tuzki edition of the Fujifilm instax mini camera and films were launched in China.

TurnOut Ventures premiered Tuzki: Love Assassin[4] on YouTube on 13 February 2014, as a Valentine's Day stunt for the Tuzki fans, written and directed by Julian Frost, the creator of the viral animation Dumb Ways to Die. Animation was produced by Studio 4°C.

An image of Tuzki: Love Assassin was displayed on the Thomson Reuters building in New York City Times Square from 14 February to 18 February 2014.[5]

In July 2014, Facebook launched Tuzki stickers on Facebook Messenger, which quickly became one of the most frequently used stickers by Facebook users. In September, Facebook Japan announced the top 10 most popular sticker sets in Japan and Tuzki was on the list.[6] By popular demand, Facebook launched the second set of Tuzki stickers in December.

In April 2015, Tuzki was featured on the Financial Times.[7] The article talks about the success of Tuzki in China and how he has become a surprise hit with millennials from all around the world. In the same month, CCTV America filed a report on Tuzki, that talks about how Tuzki "takes over amid social media buzz".[8]

According to a post on Tuzki's official Facebook page,[9] there are over 20 million sends of Tuzki stickers worldwide every day.

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