Twice (online retailer)

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Twice
Subsidiary of ebay
Industry E-commerce, Apparel, Retail
Founded 2012
Founders Noah Ready-Campbell, Calvin Young
Headquarters San Francisco, California, United States
Website www.liketwice.com

Twice was an online marketplace for buying and selling secondhand apparel[1] based in San Francisco, CA.[2] The e-commerce platform was created to make selling used goods easier and shopping used like buying new.[3] Twice manages the selling process for the customer, such as pricing, shipping and merchandising.[4] Twice vets each item to ensure it meets “like new” standards.[5] The company currently buys and sells men's and women's clothing as well as women’s shoes and handbags from popular retailers and brands.[6]

Twice was acquired by eBay in July 2015.[7] Since launching, the company has grown to more than one million users.[8]

History[edit]

Twice launched in 2012 starting with women's clothing.[9] In October 2014, the company expanded into women's shoes and handbags.[10] Twice launched into menswear in January 2015.[11] As of late 2015 Twice has been shut down.

Founders[edit]

Noah Ready-Campbell and Calvin Young are the founders of Twice. Noah is the CEO of Twice and Calvin is the CTO.[12] Noah and Calvin started their careers at Google and joined Y Combinator.[13] Noah graduated from the University of Pennsylvania’s Wharton School with a dual degree in engineering from the Jerome Fisher Program in Management and Technology.[14] Calvin received a dual degree from the University of North Carolina, Chapel Hill.[15]

Funding/Strategic Partners[edit]

Twice is backed by Andreessen Horowitz, SV Angel and IA Ventures.[16] To date, Twice has received $23.1 Million in funding.[17]

Buying & Selling[edit]

Users can sell clothing, shoes and handbags in two ways: request a prepaid selling kit or print out a shipping label.[18] Twice processes the items and sends an all-or-nothing offer to the user within days, which users accept or reject.[19] If accepted, Twice offers multiple options for immediate payout including PayPal and Venmo.[20] If rejected, Twice charges $4.95 for return shipping.[21] Items that are not returned are donated or recycled.[22]

Each item Twice receives is assessed based on company requirements: items must be less than five years old, an accepted brand, and in like-new condition.[23] Once approved, items are priced, steamed, merchandised and listed for purchase at roughly 70-90% less than the original retail value.[24]

Awards & Recognition[edit]

  • Entrepreneur's 100 Brilliant Companies [25]
  • 2015 Forbes 30 Under 30: Noah Ready-Campbell & Calvin Young of Twice [26]
  • 2015 Inc. Magazine’s 30 Under 30 list: Noah Ready-Campbell & Calvin Young of Twice [27]

References[edit]

  1. ^ "Secondhand Clothing Marketplace Twice Raises $18.5M From Andreessen Horowitz". TechCrunch. Retrieved 16 January 2014. 
  2. ^ "How I Built It: Startup Takes Second Look at Used Clothes". Wall Street Journal. Retrieved 7 May 2014. 
  3. ^ "Twice Is Making Selling Clothes Online Easier Than Ever". Complex. Retrieved 27 January 2015. 
  4. ^ "The Startup That Thinks It Can Dethrone eBay". Wired. Retrieved 26 January 2015. 
  5. ^ "After Selling My Clothes Through The Mail, I Think Online Consignment Is Brilliant". Business Insider. Retrieved 22 August 2014. 
  6. ^ "How a Lifelong Obsession With Secondhand Clothes Led to $23 Million in Funding". Inc. Retrieved 23 April 2015. 
  7. ^ "eBay Has Bought Twice, an Online Consignment Shop for Women's Clothing". Recode. Retrieved 20 July 2015. 
  8. ^ "Secondhand Shop Twice Now Lets You Pay With Other Retailers' Gift Cards". TechCrunch. Retrieved 18 February 2015. 
  9. ^ "How I Built It: Startup Takes Second Look at Used Clothes". Wall Street Journal. Retrieved 7 May 2014. 
  10. ^ "Eight Things You Need to Know About Twice". Racked. Retrieved 16 March 2015. 
  11. ^ "Eight Things You Need to Know About Twice". Racked. Retrieved 16 March 2015. 
  12. ^ "Startup Offers Failed Entrepreneurs A Million-Dollar Signing Bonus". Business Insider. Retrieved 8 October 2012. 
  13. ^ "WHO NEEDS Y COMBINATOR, ANYWAY? NOT THESE TWO DROPOUTS". Fast Company. Retrieved 13 December 2012. 
  14. ^ "If You Weren't An Entrepreneur, What Would You Be?". UPenn.edu. Retrieved 22 July 2014. 
  15. ^ "Is 30 Now Entrepreneurially Old? Two of Forbes' '30 Under 30′ Say It Ain't So". Pursuitist. Retrieved 31 March 2015. 
  16. ^ "Andreessen Horowitz helps online thrift shop Twice raise $18.5M". Silicon Valley Business Journal. Retrieved 16 January 2014. 
  17. ^ "Millennials' Used-Garment Website Says You Can 'Venmo Me'". Bloomberg. Retrieved 23 September 2014. 
  18. ^ "Eight Things You Need to Know About Twice". Racked. Retrieved 16 March 2015. 
  19. ^ "How a Lifelong Obsession With Secondhand Clothes Led to $23 Million in Funding". Inc. Retrieved 23 April 2015. 
  20. ^ "Millennials' Used-Garment Website Says You Can 'Venmo Me'". Bloomberg Businessweek. Retrieved 23 September 2014. 
  21. ^ "Twice Is Making Selling Clothes Online Easier Than Ever". Complex. Retrieved 27 January 2015. 
  22. ^ "Twice aims for hassle-free secondhand buying and selling online". SFGate. Retrieved 24 August 2012. 
  23. ^ "How I Built It: Startup Takes Second Look at Used Clothes". Wall Street Journal. Retrieved 7 May 2014. 
  24. ^ "WHO NEEDS Y COMBINATOR, ANYWAY? NOT THESE TWO DROPOUTS". Fast Company. Retrieved 13 December 2012. 
  25. ^ "100 Brilliant Companies". Entrepreneur. Retrieved 8 June 2015. 
  26. ^ "Forbes 30 Under 30". Forbes. Retrieved 1 January 2015. 
  27. ^ "How a Lifelong Obsession With Secondhand Clothes Led to $23 Million in Funding". Inc. Retrieved 23 April 2015.